89 Items
SHOP ALL OUAI
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that’s pronounced ‘way’) translates to ‘yes’. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Marrying Parisian luxury with no frill formulas, the collection is filled with targeted solutions suited to all different tress types and textures.
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OUAI Curl Crème 236ml
£28.00
OUAI Thickening Spray 177ml
£26.00
OUAI Hand Wash 437ml
£28.00
OUAI Hand Lotion 437ml
£28.00
OUAI Hair Gloss 177ml
£30.00