Free UK shipping over £25 15% off your app order Sign up for email exclusives Earn Cult Status Points
Get up to 15% OFF your first haul with code FIRST15

82 Items

SHOP ALL OUAI

Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that’s pronounced ‘way’) translates to ‘yes’. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Marrying Parisian luxury with no frill formulas, the collection is filled with targeted solutions suited to all different tress types and textures.
OUAI ShampooOUAI ConditionerOUAI TreatmentsOUAI FragranceOUAI BodyOUAI Scalp HealthOUAI Dry & Damaged HairOUAI Oily HairOUAI Thinning HairOUAI Frizzy Hair
OUAI Wave Spray Full Size 177ml

5 stars out of a maximum of 5

1

£26.00

OUAI Fine Shampoo Travel Size 89ml

4.68 stars out of a maximum of 5

22

RRP: £14.00Current price: £11.20
OUAI Detox Shampoo Refill Pouch 946ml

4.78 stars out of a maximum of 5

78

RRP: £56.00Current price: £44.80
OUAI Medium Hair Shampoo 300ml

4.59 stars out of a maximum of 5

126

RRP: £28.00Current price: £22.40
OUAI Fur Bébé Pet Shampoo 474ml

4.85 stars out of a maximum of 5

53

RRP: £28.00Current price: £22.40
OUAI Medium Hair Conditioner Refill 946ml

4.96 stars out of a maximum of 5

28

RRP: £56.00Current price: £44.80
OUAI Fine Hair Conditioner Refill 946ml

4.91 stars out of a maximum of 5

22

RRP: £56.00Current price: £44.80
OUAI Thick Hair Shampoo and Thick Hair Conditioner Bundle

4.85 stars out of a maximum of 5

26

RRP: £56.00Current price: £44.80
OUAI St. Barts Scalp and Body Scrub 250g

4.78 stars out of a maximum of 5

150

RRP: £36.00Current price: £28.80
OUAI Thickening Spray 177ml

4.43 stars out of a maximum of 5

7

RRP: £26.00Current price: £20.80
OUAI Medium Conditioner Travel Size 89ml

4.75 stars out of a maximum of 5

8

RRP: £14.00Current price: £11.20
OUAI Medium Hair Shampoo Refill 946ml

4.94 stars out of a maximum of 5

32

RRP: £56.00Current price: £44.80
OUAI Medium Shampoo Travel Size 89ml

4.81 stars out of a maximum of 5

16

RRP: £14.00Current price: £11.20
OUAI Fine Conditioner Travel Size 89ml

4.58 stars out of a maximum of 5

12

RRP: £14.00Current price: £11.20
OUAI St Barts Body Creme Travel Size 96.4g

4.9 stars out of a maximum of 5

10

RRP: £20.00Current price: £16.00
OUAI Hand Wash 437ml

4.49 stars out of a maximum of 5

35

RRP: £28.00Current price: £22.40
OUAI Body Cleanser Melrose Place 300ml

4.65 stars out of a maximum of 5

49

RRP: £26.00Current price: £20.80
OUAI Air Dry Foam - 120ml

4.06 stars out of a maximum of 5

49

RRP: £26.00Current price: £20.80
OUAI Scalp & Body Scrub

4.51 stars out of a maximum of 5

159

RRP: £36.00Current price: £28.80
OUAI Thick Hair Treatment Masque 236ml

4.55 stars out of a maximum of 5

77

RRP: £34.00Current price: £27.20
OUAI Thick Hair Conditioner 300ml

4.52 stars out of a maximum of 5

79

RRP: £28.00Current price: £22.40
OUAI Thick Hair Shampoo 300ml

4.44 stars out of a maximum of 5

64

RRP: £28.00Current price: £22.40
OUAI St Barts Body Cleanser Travel Size 89ml

4.8 stars out of a maximum of 5

5

RRP: £12.00Current price: £9.60
OUAI Fine/Medium Hair Treament Masque Travel Size 100ml

4.75 stars out of a maximum of 5

8

RRP: £20.00Current price: £16.00
OUAI North Bondi Eau de Parfum Travel Size

4.28 stars out of a maximum of 5

57

RRP: £20.00Current price: £16.00
OUAI Thick Hair Conditioner Refill 946ml

4.88 stars out of a maximum of 5

25

RRP: £56.00Current price: £44.80
OUAI Scalp and Body Scrub - St Barts - Travel Size 96.4g

RRP: £18.00Current price: £14.40
OUAI Thick Hair Shampoo Refill 946ml

4.65 stars out of a maximum of 5

17

RRP: £56.00Current price: £44.80
OUAI Anti-Dandruff Shampoo 300ml

4.12 stars out of a maximum of 5

59

RRP: £34.00Current price: £27.20
OUAI Melrose Place Body Cleanser Travel Size 89ml

5 stars out of a maximum of 5

6

RRP: £12.00Current price: £9.60
OUAI Melrose Place Body Creme Travel Size 96.4g

4.75 stars out of a maximum of 5

4

RRP: £20.00Current price: £16.00
OUAI Body Crème Melrose Place 212g

4.68 stars out of a maximum of 5

65

RRP: £34.00Current price: £27.20

Page 2 of 3