Discover what's new in beauty —from launches you'll love to the Hall of Fame winners your ritual's missing — in our new in beauty edit. Whether you're looking for skin care, make up, hair care or wellness essentials, you'll find a future favourite in our new in beauty edit. Want to find out more about the latest beauty heroes? Read about trends and the best beauty launches on our blog.
NEW IN BEAUTY
IN THE SPOTLIGHT
2.75 stars out of a maximum of 5
4
£107.00
5 stars out of a maximum of 5
2
£19.00
5 stars out of a maximum of 5
2
£64.00
FRESH FINDS
IN FOCUS

NEED IT NOW
SUPERGOOP
Stock up on your favourite suncare sidekick for spring with the NEW jumbo-sized Unseen Sunscreen SPF 30. This light-as-air formula soothes, hydrates and protects against all visible light thanks to a nourishing blend of frankincense and red algae.

ON OUR WISHLIST
FOREO
Leave plucking in the past with the EXCLUSIVE PEACH™ 2, an at-home hair-removing device powered by IPL technology to target hair at the follicle.

IN THE SPOTLIGHT
MILK MAKEUP
Discover dew-kissed skin with the Hydro Grip Gel Tint – a lightweight, tinted formula that enhances with supreme staying power.
WHAT'S NEW AT CULT BEAUTY
HANDPICKED FREE GIFTS
353 Items
New In Beauty
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5 stars out of a maximum of 5
1
£38.00
5 stars out of a maximum of 5
2
£19.00
4.5 stars out of a maximum of 5
2
£19.00
5 stars out of a maximum of 5
1
£38.00
4.91 stars out of a maximum of 5
11
£35.00
5 stars out of a maximum of 5
9
£23.00
4.9 stars out of a maximum of 5
10
£35.00
4.6 stars out of a maximum of 5
5
£13.99
5 stars out of a maximum of 5
2
£64.00
4.4 stars out of a maximum of 5
20
£22.00
4.5 stars out of a maximum of 5
2
£39.00
5 stars out of a maximum of 5
1
£33.00
5 stars out of a maximum of 5
1
£25.00
4.8 stars out of a maximum of 5
10
£22.00
4.57 stars out of a maximum of 5
7
£14.99
5 stars out of a maximum of 5
1
£19.00