new from wishful

NEW FROM WISHFUL

Designed to brighten, de-puff, lift and firm, this bakuchiol-powered eye serum is here to help you cheat your way to looking well-rested.

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fragrance promo

YOUR FREE GIFT CARD

Unlock a FREE £25 Cult Beauty Gift Card when you spend £100 on fragrance — now’s the time to stock up or find a new scent!

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cult conscious edit box

NEW & EXCLUSIVE
THE CULT CONSCIOUS EDIT

Worth over £155, this nine-piece edit (featuring five full-sized heroes!) has everything from a lash-loving mascara to a replenishing facial oil — all with positive-impact Proof Points.

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briogeo exclusive launches

NEW & EXCLUSIVE
FROM BRIOGEO

This female-founded, superfood-powered hair care line has welcomed two exclusive sprays — one for lasting moisture, the other for just-tousled texture.

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new from wishful

NEW FROM WISHFUL

Designed to brighten, de-puff, lift and firm, this bakuchiol-powered eye serum is here to help you cheat your way to looking well-rested.

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fragrance promo

YOUR FREE GIFT CARD

Unlock a FREE £25 Cult Beauty Gift Card when you spend £100 on fragrance — now’s the time to stock up or find a new scent!

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Cult Beauty The Cult Conscious Edit

Cult Beauty The Cult Conscious Edit

NEW IN

New In: New beauty alert! This is one of the latest finds to exceed our expert team of beauty buyers’ expectations.
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£30.00
Briogeo Superfoods Banana and Coconut Soft Wave Texture Spray 170ml

Briogeo Superfoods Banana and Coconut Soft Wave Texture Spray 170ml

Briogeo Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Hair Mask Travel Size
Briogeo Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Hair Mask Travel Size

FREE GIFT

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£21.50
Briogeo Superfoods Avocado and Kiwi Mega Moisture 3-In-1 Leave-In Spray 170ml

Briogeo Superfoods Avocado and Kiwi Mega Moisture 3-In-1 Leave-In Spray 170ml

Briogeo Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Hair Mask Travel Size
Briogeo Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Hair Mask Travel Size

FREE GIFT

Get a FREE travel size Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Hair Mask with any £30 spend on Briogeo. Only while stocks last.
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£21.50
Loving Tan Deluxe Gradual Tan 150ml (Various Shades)

Loving Tan Deluxe Gradual Tan 150ml (Various Shades)

NEW IN

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£27.95
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Loving Tan 2 Hour Express Mousse 120ml (Various Shades)

Loving Tan 2 Hour Express Mousse 120ml (Various Shades)

NEW IN

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£36.95
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ADD TO BAG
Wishful Eye Lift and Contour 1% Bakuchiol and Peptide Serum (Various Options)

Wishful Eye Lift and Contour 1% Bakuchiol and Peptide Serum (Various Options)

Wishful Eye Lift and Contour Double Peptide Hydrogel Mask 1.5g
Wishful Eye Lift and Contour Double Peptide Hydrogel Mask 1.5g

FREE GIFT

Get a FREE Eye Lift & Contour Double Peptide Hydrogel Mask with any purchase of the Wishful Eye Lift and Contour 1% Bakuchiol and Peptide Serum. Only while stocks last.
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£36.00
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Megababe Space Bar Detoxifying Charcoal Underarm Bar 99g

Megababe Space Bar Detoxifying Charcoal Underarm Bar 99g

Megababe Megababe Bestselling Duo
Megababe Megababe Bestselling Duo

FREE GIFT

Get a FREE full size Space Bar Detoxifying Underarm Bar and travel size Thigh Rescue Bestselling Duo (worth £14.50) with any £30 spend on Megababe. Only while stocks last.
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£6.50
BYREDO Hair Perfume Mojave Ghost 75ml

BYREDO Hair Perfume Mojave Ghost 75ml

NEW IN

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£55.00
BYREDO Body Cream Mojave Ghost 200ml

BYREDO Body Cream Mojave Ghost 200ml

NEW IN

New In: New beauty alert! This is one of the latest finds to exceed our expert team of beauty buyers’ expectations.
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£60.00
Caudalie Vinosource-Hydra Summer Set

Caudalie Vinosource-Hydra Summer Set

Caudalie Vinoperfect Trio
Caudalie Vinoperfect Trio

FREE GIFT

Get a FREE Vinoperfect Trio with any £59 spend on Caudalie. Only while stocks last.
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£14.00
Laura Mercier Tinted Moisturiser Light Revealer 50ml (Various Shades)

Laura Mercier Tinted Moisturiser Light Revealer 50ml (Various Shades)

Laura Mercier Pure Canvas Blurring Primer Sample 10ml
Laura Mercier Pure Canvas Blurring Primer Sample 10ml

FREE GIFT

Get a FREE deluxe Pure Canvas Blurring Primer 10ml with any £45 spend on Laura Mercier. Only while stocks last.
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£37.00
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Biossance Rapid Radiance Set

Biossance Rapid Radiance Set

NEW IN

New In: New beauty alert! This is one of the latest finds to exceed our expert team of beauty buyers’ expectations.
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£27.00
Dr. Janine Mahon Pivotal Body Scrub 200ml

Dr. Janine Mahon Pivotal Body Scrub 200ml

NEW IN

New In: New beauty alert! This is one of the latest finds to exceed our expert team of beauty buyers’ expectations.
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£52.00
Laura Mercier Lip Glacè 5.5ml (Various Shades)

Laura Mercier Lip Glacè 5.5ml (Various Shades)

Laura Mercier Pure Canvas Blurring Primer Sample 10ml
Laura Mercier Pure Canvas Blurring Primer Sample 10ml

FREE GIFT

Get a FREE deluxe Pure Canvas Blurring Primer 10ml with any £45 spend on Laura Mercier. Only while stocks last.
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£24.00
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Supergoop! Supersize Unseen Sunscreen SPF 30 (73.9ml)

Supergoop! Supersize Unseen Sunscreen SPF 30 (73.9ml)

SUPERSIZE

Discover our range of supersize products.
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£40.00
NARS Light Reflecting Foundation 30ml (Various Shades)

NARS Light Reflecting Foundation 30ml (Various Shades)

BACK IN STOCK

Back by popular demand, move quick to get this beauty hero before it sells out again.
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£37.50
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La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+ Sun Cream 50ml

La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+ Sun Cream 50ml

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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£18.00
Huda Beauty Naughty Nude Eyeshadow Palette

Huda Beauty Naughty Nude Eyeshadow Palette

TRENDING

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£58.00
Color Wow Root Cover Up 1.9g (Various Shades)

Color Wow Root Cover Up 1.9g (Various Shades)

BACK IN STOCK

Back by popular demand, move quick to get this beauty hero before it sells out again.
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£29.50
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Caudalie Exclusive Vinoperfect Spring Set

Caudalie Exclusive Vinoperfect Spring Set

Caudalie Vinoperfect Trio
Caudalie Vinoperfect Trio

FREE GIFT

Get a FREE Vinoperfect Trio with any £59 spend on Caudalie. Only while stocks last.
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£48.00
Color Wow Dream Coat Supernatural Spray 200ml

Color Wow Dream Coat Supernatural Spray 200ml

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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£26.00
Milk Makeup Hydro Grip Primer

Milk Makeup Hydro Grip Primer

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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from £17.00
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Ultra Violette Supreme Screen Hydrating Facial Skinscreen SPF 50+

Ultra Violette Supreme Screen Hydrating Facial Skinscreen SPF 50+

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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£34.00
The Ordinary Multi-Peptide Serum for Hair Density 60ml

The Ordinary Multi-Peptide Serum for Hair Density 60ml

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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£15.80
Sol de Janeiro Beija Flor Elasti-Cream 240ml

Sol de Janeiro Beija Flor Elasti-Cream 240ml

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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£46.00
Glow Recipe Guava Vitamin C + Ferulic Dark Spot Serum 30ml

Glow Recipe Guava Vitamin C + Ferulic Dark Spot Serum 30ml

EXCLUSIVE

You won’t find this beauty anywhere else — it’s *exclusive* to Cult Beauty.
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£41.00
Le Labo Santal 33 - Eau De Parfum

Le Labo Santal 33 - Eau De Parfum

from £60.00
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Frédéric Malle Portrait of a Lady Eau de Parfum

Frédéric Malle Portrait of a Lady Eau de Parfum

from £49.00
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Huda Beauty KAYALI Eden Juicy Apple | 01 (Various Sizes)

Huda Beauty KAYALI Eden Juicy Apple | 01 (Various Sizes)

from £22.00
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Le Labo Another 13 - Eau De Parfum

Le Labo Another 13 - Eau De Parfum

from £141.00
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BYREDO Gypsy Water Eau de Parfum 50ml

BYREDO Gypsy Water Eau de Parfum 50ml

£127.00
Huda Beauty Kayali Vanilla|28 Eau de Parfum (Various Sizes)

Huda Beauty Kayali Vanilla|28 Eau de Parfum (Various Sizes)

BACK IN STOCK

Back by popular demand, move quick to get this beauty hero before it sells out again.
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from £22.00
ADD TO BAG
Maison Margiela Replica Memory Box 10 x 2ml

Maison Margiela Replica Memory Box 10 x 2ml

£33.00
Gisou Honey Infused Hair Perfume (Various Sizes)

Gisou Honey Infused Hair Perfume (Various Sizes)

from £34.00
ADD TO BAG
Jo Loves Jo Loves Discovery Collection

Jo Loves Jo Loves Discovery Collection

£25.00
Sol de Janeiro Cheirosa '71 Perfume Mist 90ml

Sol de Janeiro Cheirosa '71 Perfume Mist 90ml

£19.00
Huda Beauty KAYALI Utopia Vanilla Coco 21

Huda Beauty KAYALI Utopia Vanilla Coco 21

from £22.00
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SHARE THE LOVE WITH A FREE GIFT There's never been a better time to introduce your friends to Cult Beauty.. FIND OUT MORE

NEW ARRIVALS

NUDESTIX

Uniting high-performing shadows, a highlighter and lip lacquers, this limited edition kit has everything you need to get festival-ready.

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NEW ARRIVALS

CAUDALIE

Inspired by strolls amongst the vines that power their skin care, the French brand has welcomed an assortment of summery floral scents.

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FREE GIFT

SKINGREDIENTS

Here’s your sign to discover this active-packed range: get a FREE full size PreProbiotic Cleanser with any £55 spend on Skingredients.

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BESTSELLERS

Briogeo Don't Despair, Repair! Deep Conditioning Hair Mask 236ml

Briogeo Don't Despair, Repair! Deep Conditioning Hair Mask 236ml

Briogeo Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Hair Mask Travel Size
Briogeo Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Hair Mask Travel Size

FREE GIFT

Get a FREE travel size Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Hair Mask with any £30 spend on Briogeo. Only while stocks last.
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£32.00
Drunk Elephant Protini Polypeptide Cream

Drunk Elephant Protini Polypeptide Cream

£59.00
Olaplex Shampoo and Conditioner Bundle

Olaplex Shampoo and Conditioner Bundle

£52.00
Charlotte Tilbury Beauty Light Wand

Charlotte Tilbury Beauty Light Wand

NEW IN

New In: New beauty alert! This is one of the latest finds to exceed our expert team of beauty buyers’ expectations.
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£29.00
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Sol de Janeiro Brazilian Bum Bum Cream 240ml

Sol de Janeiro Brazilian Bum Bum Cream 240ml

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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£46.00
La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+ Sun Cream 50ml

La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+ Sun Cream 50ml

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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£18.00
Revitalash Advanced Eyelash Conditioner 3.5 ml

Revitalash Advanced Eyelash Conditioner 3.5 ml

£97.00
K18 Leave-in Molecular Repair Hair Mask (Various Sizes)

K18 Leave-in Molecular Repair Hair Mask (Various Sizes)

EXCLUSIVE

You won’t find this beauty anywhere else — it’s *exclusive* to Cult Beauty.
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from £9.00
ADD TO BAG
Glow Recipe Watermelon Glow Niacinamide Dew Drops 40ml

Glow Recipe Watermelon Glow Niacinamide Dew Drops 40ml

EXCLUSIVE

You won’t find this beauty anywhere else — it’s *exclusive* to Cult Beauty.
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£31.00
Charlotte Tilbury Airbrush Flawless Finish

Charlotte Tilbury Airbrush Flawless Finish

£36.00
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ADD TO BAG
Glow Recipe Watermelon Glow Niacinamide Sunscreen 50ml

Glow Recipe Watermelon Glow Niacinamide Sunscreen 50ml

NEW IN

New In: New beauty alert! This is one of the latest finds to exceed our expert team of beauty buyers’ expectations.
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£31.00
Milk Makeup Hydro Grip Setting Spray

Milk Makeup Hydro Grip Setting Spray

from £17.00
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Le Labo Santal 33 - Eau De Parfum

Le Labo Santal 33 - Eau De Parfum

from £60.00
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A FREE GIFT FROM BRIOGEO
Unlock a FREE travel size Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Hair Mask with any £30 spend on Briogeo*.
A FREE GIFT FROM BRIOGEO
Briogeo Scalp Revival Stimulating Therapy Massager

Briogeo Scalp Revival Stimulating Therapy Massager

£16.00
Briogeo Scalp Revival Charcoal + Biotin Dry Shampoo

Briogeo Scalp Revival Charcoal + Biotin Dry Shampoo

£21.50
Briogeo Farewell Frizz Rosarco Milk Leave-In Conditioner

Briogeo Farewell Frizz Rosarco Milk Leave-In Conditioner

from £10.00
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INSIDER INFORMATION

BEAUTY TRENDS

THE CULT BEAUTY GUIDE TO ‘90S MAKE UP

The Spice Girls, Britney and Friends. Is anything else more synonymous with the '90s? Here's our guide to achieving classic looks of this iconic decade.

READ MORE

ASK THE EXPERTS

THE ULTIMATE 4C-FRIENDLY HAIR CARE ROUTINE

Debunking the ‘natural hair is difficult hair’ myths, here’s what you’ll need to curate the perfect hair care routine that will make wash days into an enjoyable experience.

READ MORE

TRIED AND TESTED

THE ULTIMATE PRE-WEDDING SKIN CARE ROUTINE

Venue? Tick. Caterers? Tick. Dress? Tick. All that’s left now is to get your skin wedding-ready with these tried and tested bridal skin care routines for every skin type.

READ MORE
WHAT CULT CUSTOMERS ARE SAYING