CULT BEAUTY BLACK FRIDAY 2026: EVERYTHING YOU NEED TO KNOW
Last Updated: 03/11/2026
IS CULT BEAUTY DOING BLACK FRIDAY IN 2026?
Yes — the Cult Beauty Black Friday festivities are upon us. Thanks for stopping by: this guide covers it all, from when it kicks off to the brands to have on your radar.
IN THIS GUIDE
- Why Cult Beauty Black Friday is one to watch
- When does Cult Beauty Black Friday start?
- The biggest and best beauty Black Friday deals
- Cult Beauty Black Friday 2025: the highlights
- The cult favourites you kept coming back for
- How to be first to hear about our Black Friday deals
- Cyber Monday at Cult Beauty
- Get ahead on festive gifting
WHY CULT BEAUTY BLACK FRIDAY IS ONE TO WATCH
As the home of beauty discovery, Cult Beauty brings together the now, new and next from the world's most-loved brands — and Black Friday 2026 is shaping up to be a playground of not-to-be-missed opportunities across skincare, makeup, haircare, bodycare and wellness, fragrance and everything in between.
Whether you're running low on the serum you reach for every morning, building a look for party season or searching for a scent to see you through the colder months, it's the moment to treat yourself (or someone *extra* special) and make a start on your holiday shopping.
WHEN DOES CULT BEAUTY BLACK FRIDAY START?
Black Friday falls on Friday 27 November this year, with Cyber Monday following on Monday 30 November. The date shifts each year because Black Friday always lands on the day after US Thanksgiving, which is held on the fourth Thursday of November. What began as an American shopping tradition has long since become a global fixture — and the unofficial start of the holiday shopping season.
In the run-up and on the day, we'll be bringing you fan-favourites and NEW arrivals to kickstart things, so keep checking in to see what's landed.
THE BIGGEST AND BEST BEAUTY BLACK FRIDAY DEALS
We don't want to spoil the surprise, but rest assured you can expect offers across the best brands in the business — from Charlotte Tilbury and Glow Recipe to ELEMIS and OUAI. We're already plotting our hauls.
Charlotte Tilbury brings red-carpet-worthy makeup from one of the industry's most celebrated artists, while Glow Recipe's fruit-powered skincare has a devoted following for good reason. ELEMIS pairs British spa expertise with hard-working formulas, and OUAI makes salon-level haircare feel effortless. Between them, they cover every step of your routine — from first cleanse to finishing touch.
CULT BEAUTY BLACK FRIDAY 2025: THE HIGHLIGHTS
Before we look ahead, a quick look back at what you couldn't get enough of in 2025
- Makeup stole the show, with nearly 475,000 units sold — more than any other category.
- The bestseller? The Charlotte Tilbury Airbrush Flawless Setting Spray 100ml, with more than 11,000 bottles finding new homes.
- Fragrance saw the biggest boost, with sales up 1,383% compared with a typical week. Leading the charge was Creed Aventus 50ml, which jumped by 15,700%.
THE CULT FAVOURITES YOU KEPT COMING BACK FOR
Some picks were so good, you've been restocking them ever since. These are the products shoppers bought during Black Friday 2025 and have repurchased most this year:
£9.00
£33.00
£36.00
£8.00
£5.00
HOW TO BE FIRST TO HEAR ABOUT OUR BLACK FRIDAY DEALS
Sign up to our emails and download our app, and you'll be in the loop the moment our offers land.
Timing is everything. Our busiest days last year were Black Friday itself, the Thursday before it, the Tuesday our main Cyber offer began and Cyber Monday. Orders peaked in the evenings and straight after our morning email landed — so it's worth being on the list.
CYBER MONDAY AT CULT BEAUTY
Black Friday isn't the end of it. What even *is* Cyber Monday? We're glad you asked: it's the Monday after Black Friday and the grand finale of Cyber Weekend — think of it as the encore.
The name was coined in 2005 and has since grown into one of the biggest shopping days of the year in its own right. Cyber Weekend, meanwhile, covers the four days from Black Friday through to Monday, so there's no need to do everything in one go.
HOW TO MAKE THE MOST OF THE BEST CYBER MONDAY BEAUTY DEALS
A carefully curated wishlist is the way to go. Save your coveted beauty discoveries in one place and you'll spot which ones you can snap up at a glance.
Our team's advice: note down your shades and sizes in advance to avoid any second-guessing at checkout. Down to the last drop of a daily essential? Add it alongside the new launches you've been curious about, so the essentials and the exciting new finds arrive in one order.
Don't leave it too long, though. Last time round, the Charlotte Tilbury Hollywood Instant Look In A Palette - Pretty, Glowing Beauty sold out after day one. The brand's Airbrush Flawless Bronzer in 'Medium' was gone within two days.
GET AHEAD ON FESTIVE GIFTING
Black Friday is a smart moment to start ticking off your gift list. Browse our gift shop, stocking fillers and luxury gifts, or let our guides do the thinking: The Korean Beauty Gift Guide, The Best Beauty Gadgets This Christmas and everything you need to know about The Cult Beauty Advent Calendar 2026.
Not sure where to start? Think about the people on your list and the rituals they love. There's fragrance for the scent-obsessed, skincare sets for the routine devotee and bath and body gifts for anyone who treats self-care as non-negotiable. Planning a Secret Santa? Our Secret Santa gifts have it covered — and for the friend who has everything, a Cult Beauty Gift Card lets them choose for themselves.
WHY WAIT UNTIL BLACK FRIDAY?
Patience certainly isn't our middle name. If you're the same, take a look at what's on offer right here, right now.
SHOP ALL BLACK FRIDAY OFFERS
Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...
