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SHOP ALL OUAI

Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that’s pronounced ‘way’) translates to ‘yes’. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Marrying Parisian luxury with no frill formulas, the collection is filled with targeted solutions suited to all different tress types and textures.

OUAI Shampoo OUAI Conditioner OUAI Treatments OUAI Fragrance OUAI Body OUAI Scalp Health OUAI Dry & Damaged Hair OUAI Oily Hair OUAI Thinning Hair OUAI Frizzy Hair

OUAI Ibiza Fragrance Mist 97ml

£26.00

OUAI Santorini Fragrance Mist 97ml

£26.00

OUAI Healthy Hair Is On The OUAI Holiday Kit 2025 (Worth £76)

Recommended Retail Price: £55.00Current price: £38.50

OUAI Detox Shampoo 300ml

£28.00

OUAI Fine Hair Shampoo and Fine Hair Conditioner Bundle

£56.00

OUAI Medium Hair Shampoo and Medium Hair Conditioner Bundle

£56.00

OUAI Leave In Conditioner 140ml

£26.00

OUAI St Barts Body Bundle

Recommended Retail Price: £96.00Current price: £81.60

OUAI Hair Oil 45ml

£26.00

OUAI Scalp Serum 60ml

£48.00

OUAI Wanna Get A-Ouai Travel Kit (Worth £40)

£32.00

OUAI Ibiza & Santorini Fragrance Mist Bundle

£52.00

OUAI Ibiza, Santorini & St Barts Bundle

£78.00

OUAI St. Barts Body Cleanser 300ml

£26.00

OUAI Wave Spray Full Size 177ml

£26.00

OUAI Wave Spray Travel Size 89ml

£12.00

OUAI Super Dry Shampoo Travel Size 56g - Melrose Place

£14.00

OUAI Smooth Hair Routine (Worth £26)

£26.00

OUAI Super Dry Shampoo Full Size 127g - Cape Town

£26.00

OUAI St. Barts Body Crème 212g

£34.00

OUAI St Barts Fragrance Mist

£26.00

OUAI Super Dry Shampoo Full Size 127g - Melrose Place

£26.00

OUAI Curly Hair Routine (Worth £54)

£54.00

OUAI Anti Frizz Creme Full Size 177ml

£26.00

OUAI Super Dry Shampoo Travel Size 56g - Cape Town

£14.00

OUAI Detox & Treat Bundle (Worth £76)

£76.00

OUAI Travel Detox Shampoo 89ml

£12.00

OUAI Fine-Medium Hair Treatment Masque 236ml

£34.00

OUAI Fine Hair Shampoo 300ml

£28.00

OUAI Fine Shampoo and Conditioner Travel Bundle

£24.00

OUAI St Barts Fragrance Mist

£34.00

OUAI Curl Crème 236ml

£28.00

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