Leaving no stone unturned on our quest to curate the online destination for the best in beauty, we’re celebrating a decade of bringing you all of the world’s greatest skin care and make up – from established names to unsung superheroes – you’ll find them all under our (good-looking) digital roof. 

By beauty junkies for beauty junkies, we’re treasure-seekers of the modern world – trawling the globe to identify the next ‘big thing’ and deliver it straight to your doorstep. So join us in marking this major milestone with a month overflowing with offers, new launches and great giveaways… we can’t wait to celebrate TEN YEARS with YOU so let's get this #CultCarnival started!

And #TeamCB are not the only ones who're thrilled about us turning ten... coming SOON to #CB's shelves, our brilliant brands are helping us to mark this major milestone with some truly unique offerings, created just for us. From cute party packaging to specially curated kits, secure one of these gorgeous {one-offs} (before your BFF beats you to it)... watch this space!

Still not enough for you? We canvassed our #CultBeauties to declare their skin care saviours and name their make up must-haves from a host of different categories – from 'Holy Grail' palette to favourite foundation – the votes have been counted and {these} are the nominees... Now, snap up your winner then follow this {link} to take part in a quiz with a difference (you WILL win a prize)!

Fancy a brilliant read? Our 10th birthday magazine – {Intelligent Beauty} – covers the hot beauty topics, from tackling acne to finding the perfect foundation. A feast for the eyes, you'll learn about what defines 'cult', which products #TeamCB would save from a fire and which trends are tipped for BIG things... read it {here}

Plus, the whole month of June will be brimming with brilliance... let's get this show on the road!

JOIN THE PARTY >>