Precious Sodimu

Precious Sodimu

Precious is a Midweight Copywriter at Cult Beauty. Sticking her teeth into all things make up and skin care, Precious is always on the hunt for products that work perfectly together (while remaining loyal to her can’t-do-without staples). Like most beauty devotees, Precious doesn’t go a day without her trusted SPF 50+ and is a self-proclaimed fragrance-phile. Away from the vanity mirror, Precious can be found sat with a good book (probably by her favourite author, Toni Morrison) or nurturing her nostalgia with a quality animated film – namely Shrek.

Hues we would dew anything for

News

Hues we would dew anything for

Going beyond outfit mood boards and matching ink pens, have you ever thought about colour-coding your skin care routine? Yes, that’s a thing...

2023-12-27 17:05:07By Precious Sodimu

Black-led businesses doing great things

News

Black-led businesses doing great things

Thanks to our Proof Points, you can now browse and buy from Black-led businesses to support your favourite brands… and discover new ones to love. 

2023-10-20 15:37:29By Precious Sodimu

Meet the Founder: Rosie Huntington-Whiteley

News

Meet the Founder: Rosie Huntington-Whiteley

Discover Rosie Huntington-Whiteley's secret to *that* off-duty model look and shop the Rose Inc must-haves to create your very own caught-by-the-paps glam.  

2023-10-16 15:58:11By Precious Sodimu

TREND WATCH: SOMETHING ABOUT SILVER

Beauty Trends

TREND WATCH: SOMETHING ABOUT SILVER

Wondering what's so cool about chrome? Learn more about the marvel-worthy metallic that's caught our attention.

2023-09-28 14:44:17By Precious Sodimu

Chet Lo Orbits Around Oribe At London Fashion Week

Beauty News

Chet Lo Orbits Around Oribe At London Fashion Week

Go behind the scenes with Cult Beauty and Oribe at Chet Lo’s London Fashion Week SS24 Show...

2023-09-28 13:48:03By Precious Sodimu