Precious Sodimu

Precious Sodimu

Precious Sodimu is a Junior Copywriter at Cult Beauty as well as a self-proclaimed beauty fanatic. Sticking her teeth into all things make up and skin care, Precious is always on the hunt for the best products that work perfectly together. She loves learning about the benefits of new ingredients and formulas and the wonders it could do for her. Like most, if not, all beauty devotees, Precious doesn’t go a day without her trusted SPF 50 and niacinamide serums. Away from the vanity mirror, Precious loves to sit down with a good book (probably by her favourite author, Toni Morrison), or go out and try new cuisine.

HOLIDAY ESSENTIALS YOU NEED IN YOUR SUITCASE

Tried and tested

HOLIDAY ESSENTIALS YOU NEED IN YOUR SUITCASE

Wave your passport in the air if you’d rather be jetting off elsewhere. Gear up your suitcase with our tried and tested selection of can’t-travel-without beauty essentials.

2022-06-23 09:35:28By Precious Sodimu

THE ULTIMATE 4C-FRIENDLY AFRO HAIR CARE ROUTINE

News

THE ULTIMATE 4C-FRIENDLY AFRO HAIR CARE ROUTINE

Debunking the ‘natural hair is difficult hair’ myths, here’s what you’ll need to curate the perfect hair care routine that won’t fill you with dread but transform wash days into an enjoyable experience.

2022-06-13 10:07:27By Precious Sodimu

An At-Home Guide to a Facial Workout with FaceGym

Beauty News

An At-Home Guide to a Facial Workout with FaceGym

Pilates for your face? Yes, please! Here’s FaceGym’s exclusive guide to an at-home facial workout which does all the heavy lifting and sculpting so you don’t have to…

2022-06-06 14:55:10By Precious Sodimu

A Splash of Summer Colour for Your Festival Glam

Beauty Trends

A Splash of Summer Colour for Your Festival Glam

Counting down the days until summer? Paint the grassy fields with festival-friendly shimmers and shades that are sure to steal the limelight...

2022-05-19 09:49:50By Precious Sodimu

Our Masks of the Moment and Why...

Tried and tested

Our Masks of the Moment and Why...

Is there such a thing as mask madness? Perhaps. Do we mind? Absolutely not. From clay formulas to hydrating jellies, here's an insight into the masks we swear by when it's time to unwind...

2022-04-27 10:09:07By Precious Sodimu