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Cult Beauty in the press

Need This Now: The Wet Brush

Verity Douglas
Writer and expert9 years ago
View Verity Douglas's profile
The Wet Brush

If you have {hair}, you need this {brush} - in one of its numerous guises. Whether you're Rapunzel-esque, a curly gurl or blessed with a manageable mop, {The WetBrush} is a godsend - eliminating tats and tangles without 'ouches', to transform rat's nests into spun silk within minutes.

In a recent feature on 'the brushes you CAN use on wet hair', The Daily Mail awarded The Wet Brush an impressive 5/5, due to its unrivalled knot-eliminating skillz. 'This brush has thin and flexible bristles designed to glide through any hair type and comb out tangles effortlessly and painlessly. It can be used on wet or dry hair and the bristles bend as you brush, then bounce back, eliminating breakage.

'Comfortable to use and easy to pull through my long hair. It detangles in a couple of minutes - I usually spend double that painfully pulling out knots with a comb.

'On wet and dry hair, detangling was virtually pain-free and the sturdy handle makes it easy to use on other people - ideal as a brush for children’s hair. A great buy for the price.'

Perfect for popping in handbags, {The Wet Brush Mini} is a must-have. Then, if you're particularly long of lock, there's {The Wet Brush Classic} - available in multiple colours (and animal prints), it separates strands without aggro - smoothing and taming with next-to-no stretching or breakage.


Verity Douglas
Writer and expert
View Verity Douglas's profile
Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...