ANASTASIA BEVERLY HILLS

The brainchild of architect-turned-browchitect Anastasia Soare, we introduced Anastasia Beverly Hills – a stand-out range of brow-enhancing products – to the UK back in 2012. Since then, the brand has overhauled your make up wardrobes with the likes of Dipbrow, frenzy-inducing eyeshadow palettes, industry-adored contour kits and more... There’s a reason the beauty world’s besotted!

SHOP ALL ANASTASIA BEVERLY HILLS

ANASTASIA BEVERLY HILLS BESTSELLERS

Anastasia Beverly Hills Brow Freeze® Gel - Deluxe

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.63 Stars 30 Reviews
£13.00

Anastasia Beverly Hills Brow Freeze® Gel

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.78 Stars 9 Reviews
£24.00

Anastasia Beverly Hills Brow Freeze - Deluxe

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
5.0 Stars 2 Reviews
£13.00

Anastasia Beverly Hills Brow Freeze Extreme Hold Laminated-Look Sculpting Wax

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.22 Stars 179 Reviews
£24.00

Anastasia Beverly Hills Brow Gel - Clear

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.32 Stars 90 Reviews
£23.00

Anastasia Beverly Hills Natural and Polished Deluxe Kit (Various Colours)

SAVE 25%

Save 25% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
SHOP NOW
4.7 Stars 37 Reviews
from £30.00

Anastasia Beverly Hills Nouveau Palette

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.75 Stars 32 Reviews
£48.00

Anastasia Beverly Hills Modern Renaissance Palette

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.81 Stars 432 Reviews
£46.00

Anastasia Beverly Hills Rose Metals Palette

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.78 Stars 23 Reviews
£48.00

Anastasia Beverly Hills Brow Wiz 0.08g (Various Shades)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.42 Stars 329 Reviews
£23.00

Anastasia Beverly Hills Lip Velvet 3.5g (Various Shades)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.45 Stars 11 Reviews
£25.00

Anastasia Beverly Hills Brow Freeze Applicator 6g

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.19 Stars 16 Reviews
£17.00

Anastasia Beverly Hills Stick Contour 9g (Various Shades)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.51 Stars 55 Reviews
£26.00

DIPBROW® Pomade (Various Shades)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.76 Stars 70 Reviews
£19.00

Anastasia Beverly Hills Brush #12

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.83 Stars 64 Reviews
£18.00

Anastasia Beverly Hills Waterproof Creme Color - Jet Matte

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
3.81 Stars 16 Reviews
£18.00

Anastasia Beverly Hills Dipbrow Gel 4.4g (Various Shades)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.0 Stars 55 Reviews
£19.00

Anastasia Beverly Hills Brow Wiz Deluxe

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
£13.00
SHOP ANASTASIA BEVERLY HILLS BY CATEGORY

DISCOVER ANASTASIA BEVERLY HILLS

Anastasia Beverly Hills was launched in 1997 by Romanian-born beauty entrepreneur Anastasia Soare. A former architect, Soare immigrated to the US from Romania without language skills or financial means, but with a fierce determination and entrepreneurial vision.

In 1990, she introduced a new brow-shaping service that paved the way for the way we view brows, and her method is now patented as the “Golden Ratio” method – more on that shortly.

Since then, the brand has expanded to offer not only a wide range of brow products but palettes, contour kits and lipsticks too. We introduced the brand to the UK back in 2012, and their products are now sold in more than 2000 stores worldwide!

GOLDEN RATIO® METHOD

“Our eyes are intrinsically trained to spot divine proportion and immediately associate it with beauty and harmony.” – Anastasia Soare

Inspired by the age-old principles of Golden Ratio, Soare created a unique and breakthrough method of shaping brows to perfectly frame and suit any face shape. This patented Golden Ratio® method remains at the heart of the brand, celebrating make up’s ability to create the illusion of facial balance, symmetry and proportion.

CRUELTY-FREE

ABH is 100% committed to cruelty-free product formulation, testing and development. NO ABH product has ever or will ever be manufactured at the expense of animal testing.