Ah, winter! The season of sparkle, celebration, and… unfortunately hair thinning. Yes, it’s a thing… with the temperatures dropping, not only do your skin, lips and nails need extra care during the colder months, but your tresses too. Now, let’s get one thing straight: it’s totally normal to lose hair. In fact, most of us lose between 50 and 100 hairs each day… something my hair brush can certainly attest to.
But, during the colder months it’s likely you’ll find more of your strands around the house due to the dry winter air. Why? Scientifically speaking, the scalp microbiome is extremely delicate and has a low barrier function, meaning it has difficulty maintaining moisture, and is highly susceptible to temperature drops and lack of hydration. This damage can directly disrupt the hair growth cycle, causing thinning, shedding and breakage. Properly cleansing your scalp to remove impurities and nourish skin creates an environment that can then optimise the normal hair follicle function. Cue: the brand here to save your strands…
INTRODUCING ACT+ACRE
While certain lifestyle factors can’t be changed overnight, the right hair care treatments can start to rejuvenate, revitalise and renew thinning hair, both instantly and over time. That’s where Act+Acre come in. From seed to scalp, Act+Acre’s never-before-used Cold Processed system means they can harness a higher potency of their plant-powered goodness and abandon traditional heat-based production. Their goal is clear: science-backed skin care for your scalp, meaning reduced irritation and noticeable nourishment, otherwise known as the skinification of your hair and scalp.
While we’ve all been obsessed with masking and exfoliating our complexions, the skin below our strands have been watching and patiently waiting for their turn… which has (finally) arrived. Read on to find out what skin-loving hairoes from the brand we can’t live without this winter…