Founded by Nancy Twine in 2012 and inspired by the vibrant city of New York and its core values of individuality, positivity and transparency, {Briogeo} is about celebrating everything that makes you you – preach! Its texture-specific products offer something for everyone, no matter your hair type and texture.
Its {hair care} falls into eight categories: Don’t Despair, Repair! (for dry and damaged hair), Curl Charisma (for healthy and defined curls), Blossom & Bloom (for fine, thin hair), Farewell Frizz (for smoothing and taming), Scalp Revival (for dandruff and scalp conditions), Briogeo Superfoods (for a healthy dose of vitamins), Be Gentle, Be Kind (a fragrance-free collection) and B.Well (supplements and wellness from the inside out).
All of Briogeo’s products are crafted from cruelty-free ingredients, which are 90 to100 percent naturally derived, and it prides itself on its ‘6-free hair care’ – meaning that the formulas are free from sulphates, parabens, phthalates, silicones, DEA and synthetic colour – cheers to that! All their bottles are recycled (and recyclable) too, so the brand really does as good as it looks.
Here’s a detailed look at Briogeo’s hair care offering, including our top picks from the brand, the best shampoo for your hair type, and expert tips from Cult Concierge expert {Ryan} about how to use this empowering brand.
THE BEST BRIOGEO SHAMPOOS FOR YOUR HAIR TYPE
The best briogeo shampoo for fine hair
{Briogeo’s Blossom & Bloom Ginseng + Biotin Hair Thickening + Volumizing Shampoo} is ideal for those with fine hair in need of a bit of va-va-voom (and va-va-volume!). Fortified with follicle-stimulating ginger, ginseng and biotin to grant immediate fullness and strengthen the hair from root to tip, this superhero {shampoo} visibly thickens hair to add enviable volume.