The last year of the decade was chock-full of epic arrivals. Before we embark on the '20s we're taking you back through 12 months of the world's greatest beauty...

January

IT Cosmetics joined our ranks last January and its {Your Skin But Better CC+ Cream with SPF 50+} was an instant hit. A base with countless benefits - correcting and protecting with a host of skin care heroes - this guarantees an easy, seamless finish.

February

Hailing from SoKo by way of the U.S. of A., we ushered Glow Recipe's cute (but formidable!) formulas into our Cult 'Hall of Fame' to a rapturous round of applause and a flurry of orders. Our swathe of 'skintellectuals' were keen to lay hands on the beautiful, petal-pink {Watermelon Sleeping Mask} - an overnight mask that refines and hydrates so you wake looking luminous.

March

Launching in tandem with our pioneering Vulvalution campaign, Smile Makers' tongue-in-cheek vibrators caused an, erm... sensation? Part of our mission to kick-start some frank conversations about women's sexual health and enjoyment, {The Millionaire} is a priceless investment...

April

Harnessing cutting-edge tech, 111Skin is like having a cryotherapy chamber at home... bringing the benefits of ice, ice (baby) to your everyday ritual, try the incredible {Sub-Zero De-puffing Eye Mask} for size - the icy cool patches have rapid results.

May

Much more than just ridiculously good-looking (though it helps), Herbivore's super-natural line-up of clean formulations stole hearts when it launched back in May. Our #CultCommunity was (understandably!) smitten with the fluffy {Pink Cloud Rosewater Moisture Cream} - "It's a dream of a day cream. My skin feels dewy and lush all day." - Cult Beauty customer review

June

Worshipped the world over, it was only a matter of time before {fresh} made its Cult Beauty debut. An iconic edit of power-packed treatments that harness the power of plants and traditional wisdom, the bestselling {Soy Face Cleanser} is beloved for a reason...

July

Cosmetics with a conscience, Kosas delivered a capsule collection of ethical make up to those who were eager to clean up their act. Saying a stern 'no' to nasties and fillers, the fabulous {10 Second Liquid Eyeshadow} is packed with the creamiest pigment for long-lasting eye enhancement.

August

Helping you shave face, the game-changing {Dermaflash Luxe} is a brilliant way to refine your skin's texture to leave it unspeakably luminous (and eliminate any unwanted 'peach fuzz'). Swiftly restoring lost radiance, start the new year as you mean to glow on.

September

From the man behind Bella and Gigi's most beautiful looks, Patrick Ta released his eponymous edit of make up essentials into the wild (and left beauty buffs floored by their brilliance). Creating the illusion of plumped up and pillowy lips, his {Major Glow Lip Shine} stole hearts with its high-impact (non-sticky!) mirror-like shine. 

October

Harnessing expertise garnered through working with some of the world's biggest brands (and on some of the globe's most iconic campaigns), RÓEN is luxe with a conscience; opulent, pigment-packed shadows that amplify eyes without compromise. Packed with pigment and dreamily creamy, the luxe {Disco Eye} caused a sensation.

November

From your Instagram feed to your face, KNC Beauty's adorable {Lip Masks} fuse cute looks with serious efficacy. Upgrade your pout and your selfies with one of their jelly-esque treatments infused with a cocktail of lip-loving vitamin E, cherry extracts and rose flower oil. 

December

Inspired by Japanese craftsmanship, Surratt's phenomenal make up is next-level quality - fusing the finest ingredients with cutting-edge tech to create the most weightless and pigment-packed formulas. Buttery soft with a vast swathe of shades, the brand's {Artistique Blush} is great for achieving an effortless, pinched-your-cheeks flush.