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The best beauty products of 2019

Verity Douglas
Writer and expert4 years ago
View Verity Douglas's profile

The last year of the decade was chock-full of epicarrivals. Before we embark on the '20s we're taking you back through 12 months of the world's greatest beauty...


{IT Cosmetics} joined our ranks last January and its {Your Skin But Better CC+ Cream with SPF 50+} was an instant hit. A base with countless benefits - correcting and protecting with a host of {skin care} heroes - this guarantees an easy, seamless finish.


Hailing from SoKo by way of the U.S. of A., we ushered Glow Recipe's cute (but formidable!) formulas into our Cult 'Hall of Fame' to a rapturous round of applause and a flurry of orders. Our swathe of 'skintellectuals' were keen to lay hands on the beautiful, petal-pink {Watermelon Sleeping Mask} - an overnight mask that refines and hydrates so you wake looking luminous.


Launching in tandem with our pioneering Vulvalution campaign, Smile Makers' tongue-in-cheek {vibrators} caused an, erm... sensation? Part of our mission to kick-start some frank conversations about women's sexual health and enjoyment, {The Millionaire} is a priceless investment...


Harnessing cutting-edge tech, 111Skin is like having a cryotherapy chamber at home... bringing the benefits of ice, ice (baby) to your everyday ritual, try the incredible {Sub-Zero De-puffing Eye Mask} for size - the icy cool patches have rapid results.


Much more than just ridiculously good-looking (though it helps), Herbivore's super-natural line-up of clean formulations stole hearts when it launched back in May. Our #CultCommunity was (understandably!) smitten with the fluffy {Pink Cloud Rosewater Moisture Cream} - "It's a dream of a day cream. My skin feels dewy and lush all day." - Cult Beauty customer review


Worshipped the world over, it was only a matter of time before {fresh} made its Cult Beauty debut. An iconic edit of power-packed treatments that harness the power of plants and traditional wisdom, the bestselling {Soy Face Cleanser} is beloved for a reason...


Cosmetics with a conscience, Kosas delivered a capsule collection of ethical make up to those who were eager to clean up their act. Saying a stern 'no' to nasties and fillers, the fabulous {10 Second Liquid Eyeshadow} is packed with the creamiest pigment for long-lasting eye enhancement.


Helping you shave face, the game-changing {Dermaflash Luxe} is a brilliant way to refine your skin's texture to leave it unspeakably luminous (and eliminate any unwanted 'peach fuzz'). Swiftly restoring lost radiance, start the new year as you mean to glow on.


From the man behind Bella and Gigi's most beautiful looks, {Patrick Ta} released his eponymous edit of make up essentials into the wild (and left beauty buffs floored by their brilliance). Creating the illusion of plumped up and pillowy lips, his {Major Glow Lip Shine} stole hearts with its high-impact (non-sticky!) mirror-like shine.


Harnessing expertise garnered through working with some of the world's biggest brands (and on some of the globe's most iconic campaigns), RÓEN is luxe with a conscience; opulent, pigment-packed shadows that amplify eyes without compromise. Packed with pigment and dreamily creamy, the luxe {Disco Eye} caused a sensation.


From your Instagram feed to your face, KNC Beauty's adorable {Lip Masks} fuse cute looks with serious efficacy. Upgrade your pout and your selfies with one of their jelly-esque treatments infused with a cocktail of lip-loving vitamin E, cherry extracts and rose flower oil.


Inspired by Japanese craftsmanship, Surratt's phenomenal make up is next-level quality - fusing the finest ingredients with cutting-edge tech to create the most weightless and pigment-packed formulas. Buttery soft with a vast swathe of shades, the brand's {Artistique Blush} is great for achieving an effortless, pinched-your-cheeks flush.

Verity Douglas
Writer and expert
View Verity Douglas's profile
Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...