Treat {lips} to a midwinter M.O.T. to ensure they’re smooth, plump and prepped for any Valentine's Day action...

Scrub up with a regular exfoliating treatment to eliminate unwanted scales and leave lips feeling velveteen. Add a sprinkling of brown sugar to Dr. Jackson's {Coconut Melt} to slough dead cells and help replenish precious moisture, or, if that sounds too much like hard work, use {Pixi}'s {Lip Polish} to buff your pout to perfection. Its cocktail of nourishing extracts (shea butter, sweet almond, apricot and evening primrose oils) helps to smooth and strengthen dry, flakey skin, while the massage applicator stimulates bloodflow to 'feed' chapped lips and leave them looking luscious.

Plump up the volume with the latest lip-enhancing offerings. For (near) instant inflation, skyn ICELAND's {Lip Gels} are convenient, stick-on patches which infuse skin with augmenting, lip-rescuing powerhouses in ten minutes, flat! Alternatively, Fillerina's {Lip Volume} has both quick and cumulative benefits; with varying weights of water-loving hyaluronic acid, this roll-on formula swells cells to lessen visibility of fine lines and bestow a pouty, pillow-lipped look that endures.

Iron out the creases with a targeted treatment. Verso's incredible {Lip Serum} is brimming with the brand's signature, Retinol 8 complex to kick-start lazy fibroblasts into producing collagen - the key to a smooth, wrinkle-free kisser. It's serious age-defying skin care for your oft-neglected lips. Or alternatively, if you're in the market for prevention over cure, equip yourself with Caudalie's {Polyphenol C15 Anti-Wrinkle Eye and Lip Cream} which is packed with free radical-fighting antioxidants to delay development of tell-tale 'cat's bum' creases. 

Replenish and protect by slathering on an unctuous balm. Nuxe's bestselling {Rêve de Miel} is jam-packed with elasticity-enhancing ingredients to keep lips soft and supple, while its matte finish makes it a great base for pigment. And don't forget to slip your lips under something rich and restorative before you catch your nightly Zzzs. Zelens' {Lip Oil} is like silky nightwear for your moosh - a blend of potent plant extracts that intensively hydrate as your slumber.

Then pucker up with Jouer's stunning {Long-Wear Lip Crème} - a cocktail, canapé and kiss-resistant liquid {lipstick} that cloaks lips with velvety matte (or metallic!), conditioning pigment. We're besotted with the sumptuous array of sultry shades - try 'Frais Bonbon' (a hot strawberry red) or 'Fruit de la Passion' (a shocking magenta).