Emma Hobday

One of Cult Beauty’s Junior Copywriters, Emma is a beauty obsessive who loves nothing more than keeping on top of the latest beauty trends, ingredients and innovations. Efficient, potent skin care with proven results is her weakness (she’s never without her ride or die Emma Hardie Moringa Cleansing Balm) and loves a relaxing evening in with a face mask, hair oil and candle. When Emma’s not staying up to date with the latest industry news or ordering a Cult Beauty haul, she can be found with her head buried in glossy magazines, obsessing over dogs of *every* shape and size, or visiting her favourite movie locations (Bridget Jones’ flat, anyone?).