Philip Kingsley Elasticizer Intensive Treatment 150ml

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Image 1 - Image of a jar of Philip Kingsleys Elasticizer deep-conditioning treatment on a textured white background, with visible text listing key ingredients: Hydrolyzed Elastin helps strands stretch for reduced breakage; Castor Oil helps lock in moisture; Olive Oil boosts health and shine; Glycerin helps retain moisture.
Image 2 - A close-up image of a woman with wet hair showing key benefits for a hair product, including clinically proven to reduce breakage after one use, a solution to stronger, healthier-looking hair, and intensely rehydrates fragile hair and redefines curls.
Image 3 - Side-by-side comparison of a persons hair before and after treatment, with the left side showing frizzy, curly hair and the right side showing smooth, straight hair; visible text includes BEFORE and AFTER.
Image 4 - A smiling woman with a towel wrapped around her hair is shown with her eyes closed and one hand raised, alongside text that reads TRICHOLOGIST TIP After applying Elasticizer, wrap hair in a warm towel. The heat created helps lift the cuticles, allowing the treatment to penetrate more effectively.
Image 5 - Image shows a white container of Philip Kingsleys Elasticizer deep-conditioning treatment, with text stating that 94% reported hair no longer felt like straw after first use, 8 in 10 reported hair felt healthier after first use, and 8 in 10 reported hair felt stronger, with a note about independent user trials.
Image 6 - A hand holds a dollop of creamy hair treatment above an open jar labeled Philip Kingsley Elasticizer, with a customer review on the left highlighting its benefits for frizzy hair and emphasizing glossy and healthy results.

A truly iconic hair product, Philip Kingsleys Elasticizer is the worlds first pre-shampoo conditioning treatment. Originally created for Audrey Hepburn, the formula has since been showered in beauty awards and attracted ardent devotion from celebrities, beauty editors and even royalty. The secret to its success? It adds elasticity, manageability, bounce and shine, leaving hair luxuriously nourished and healthy at the very beginning of your ritual, so you can expect stronger, healthier hair with less breakage.

An iconic hair hero, Philip Kingsleys Elasticizer will transform your hair care ritual. A luxurious pre-shampoo conditioning treatment, Elasticizer has attained legendary status and legions of fans thanks to its deeply conditioning effects; originally formulated for Audrey Hepburn, it boosts elasticity, manageability, bounce and shine, delivering rich moisture to the cuticle without weighing strands down. Leave it on for a minimum of 10-20 minutes or even overnight for a deep treatment when your hair needs some TLC. A total treat for tresses, the formula stars hydrolysed elastin, castor oil, olive oil and glycerine to boost hydration and lock in moisture, to leave hair looking intensely nourished, healthy and shiny and all before youve used shampoo. Impressive! With frequent use, you can expect stronger, healthier hair and less breakage youll never want to wash your hair without it.

Aqua (Water), Ricinus Communis (Castor) Seed Oil, Glycerin, Propylene Glycol, Cetearyl Alcohol, Ethylhexyl Dimethyl PABA, Olea Europaea (Olive) Fruit Oil, Cetrimonium Chloride, Amodimethicone, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hydrolyzed Elastin, Trideceth-12, Sodium Benzoate, Citric Acid

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Apply before shampooing

Dampen the hair with water and apply Elasticizer in sections to mid-lengths and ends, ensuring maximum coverage

Cover hair with a shower cap or towel. The heat created helps the nutrients to be fully absorbed

Leave for a minimum of 10-20 minutes, or as long as you wish. You can even sleep in Elasticizer

Rinse thoroughly and shampoo and condition as normal. You can shampoo twice if you want to ensure all residue is removed

Suitable for use on coloured hair

Note: Do not use Elasticizer 72 hours before or after dying your hair as it may affect how the colour takes during this period only

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