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    OUAI HaircareMedium Hair Shampoo 300ml<p>Delivering a <em>very</em> happy medium, this gently refreshing shampoo restores control and near-blinding shine to hair that feels dry and dull.</p><p>It&#8217;s infused with hair-strengthening hydrolysed keratin to encourage smooth, frizz-free lengths, while a blend of babassu and coconut oil grants deeply nourishing hydration to your hair. Last but definitely not least, the miracle ingredient behind this shampoo&#8217;s glossy shine is vitamin-rich kumquat fruit extract. Their iconic &#8216;Mercer Street&#8217; fragrance is beautiful bonus; orange melds with peony, magnolia, jasmine and musk for a gorgeous scent even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too. </p>OUA070213048154020212765 stars, based on15 reviews 22.00Cult BeautyNew
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    OUAI Haircare Medium Hair Shampoo

    OUAI Haircare
    Medium Hair Shampoo
    ( 300ml )

    £22.00
    Add to wishlist
    • 300ml - £22.00
    • Refill 946ml - £44.00

    Item added to bag

    • Why it's Cult

      From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.

    • Description

      Delivering a very happy medium, this gently refreshing shampoo restores control and near-blinding shine to hair that feels dry and dull.

      It’s infused with hair-strengthening hydrolysed keratin to encourage smooth, frizz-free lengths, while a blend of babassu and coconut oil grants deeply nourishing hydration to your hair. Last but definitely not least, the miracle ingredient behind this shampoo’s glossy shine is vitamin-rich kumquat fruit extract. Their iconic ‘Mercer Street’ fragrance is beautiful bonus; orange melds with peony, magnolia, jasmine and musk for a gorgeous scent even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too.

    • How to use

      Massage into wet hair - pause to admire the delicious scent - then rinse away.

    • Full ingredients list

      Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6)

    • Discover More

    View our Shipping Policy here

    Need help? Contact us referencing product code OUA070

    Reviews
    OUAI Haircare - Medium Hair Shampoo

    OUAI Haircare Medium Hair Shampoo Reviews

    Awful smell
    It appears that the scent of this shampoo is like marmite - people either love it or hate it. Unfortunately I’m firmly in the hate it category and honestly, the only person I could think of that would enjoy the awful, overpowering scent of this shampoo is my grandmother. I’ve given the shampoo 2 stars as it did leave my hair clean, but Gosh, I wish it didn’t cost so much so I could just bin it - it smells horrible. It has a really strong granny-type soapy-powdery scent that really clings onto your hair and lingers through to the next day even with hair oil from another brand applied over the top of it. It’s over-powering and even my fiancé said he wasn’t sure he’d be able to get on with my hair smelling of it for however long it takes for the bottle to run out. I think there are better hair products that smell much nicer out there, so would definitely avoid this one. The packaging also looks cheap.
    Great
    As a hairstylist, I can definitely say this is a great product. Cleans the hair and scalp but doesn't strip the hair. I have never tried a more fragranced shampoo and I've tried probably over 200 shampoos. Heavily but heavenly fragranced. Smells like flowers smacked in your face. Most compliments I've gotten on scent, whilst not wearing perfume.
    Best hair I've ever had
    I'm obsessed. It smells amazing and my hair has never been shinier or healthier. Finally able to air-dry without worries. I use the Medium Conditioner and Detox Shampoo along with it, it's a winner combo!
    Smells Heavenly
    A beautiful shampoo that smells so good.
    Amazing
    I have spent the last two years trying to treat a dry, flaky scalp with medicated shampoos, anything that might help but ultimately didn't. I got fed up, I never normally buy haircare at this price but trust me its worth it! 1 wash & my scalp & hair really transformed, can't wait to keep using for more results!
    Luxury for your hair
    This shampoo (and the conditioner) are amazing, they smell lovely and makes your hair feel so luxurious and soft.
    Love this!
    I'm in love with the smell of this shampoo! Usually smell of shampoos do not stay on my hair, but this one does! The shampoo dries my hair a bit but when I use Ouai conditioner with it it works very well. It does not eliminate the frizz but reduces them a lot. I usually let my hair air dry, the next it looks amazing!! Definitely buying this again!
    AMAZING
    I have always had a problem with getting my hair to look healthy. After using this shampoo, and its conditioner (highly recommend), I am constantly asked whether or not I've gotten my hair done at a salon! It gives it an amazing glow. I think I've found the perfect pair. Would definitely purchase OUAI's shampoo and conditioner again, and probably again after that.
    Nope
    Went for Ouai after not being able to get hold of my usual brand (Alterna) and the reviews seemed a no-brainer. Not for me. Leaves my medium, long (knot-free) brunette hair a matted weave of a nest. Feels like there’s constantly residue left on it and it’s knotty within about 1.8 seconds of styling. Have given benefit of the doubt over 8-10 washes now (bought both the shampoo & conditioner) but still the same end result. Bitterly disappointing considering the price tag. One plus = smells nice.
    Worth trying
    I have quite long, slightly wavy hair which I was finding was greasy at the top and dry at the bottom. I bought this as a step into trying out more expensive brands and I am not disappointed! This washes my hair beautifully, and I am finding my hair is staying cleaner for longer and even less fuzzy if I let it dry naturally (with some leave in conditioner in of course). I am going to try the conditioner next to see if this makes my hair even better!
    Amazing
    I had really oily hair that would get dirty after 1 day even though I'm stuck in lockdown and not doing anything! This shampoo however keeps my hair clean for at least 3 days with an amazing smell which also lasts for days! I can't recommend enough!
    A Must-Have For Frizzy Hair
    I have medium 2a hair that is very prone to frizziness. I have tried a number of cheaper and more expensive shampoos, but this has been the best so far in managing my hair. It makes it extremely soft and significantly reduces the frizz. No product will ever single-handedly eliminate it, but this goes a long way towards making that happen. I use it in combination with the Medium Hair Conditioner and it's a winning pair. The smell is lovely as well, very pleasant but not overwhelming.
    This is Amazing!
    I have tried this for the first-ever time about 2 months ago and I love it so much! I have long medium hair, a little wavy and sensitive scalp. From the first wash, I could see a big difference in both my scalp and my hair. Cleaner for longer feels healthier and I love that you can get refill pouches instead of buying a brand new bottle! I also use the medium conditioner and it is just heaven!
    Love this so much!
    I have long frizzy dry hair and this has made such a difference! The first time using it I noticed there was way less frizz and I blow dried it too! It does smell a little bit like older lady perfume but it’s not bad! Highly recommended!
    love it!!
    I am in lov with this shampoo. It smells great and my hair has never been more shiny and healthy. Will definitely buy this all the time now.
    See all 15 reviewsHide 10 reviews

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