A new fragrance philosophy favours bespoke layering over single-scent thinking. We explore this modern approach in partnership with Pinterest Predicts.

DISCOVER THE TREND

Westman Atelier has taken up residence at Cult this Spring. Plush like a balm, luminous like a lipstick, be the first to shop the new HydroBalm Tinted Lipstick.

SHOP WESTMAN ATELIER

The iconic artistry brand behind legendary lipsticks, culture-first campaigns and makeup moments that set the agenda – we welcome MAC to the Cult soon.

CULT CURATES SOFT-FOCUS BEAUTY

Cult Beauty X Westman Atelier - Fair - Light (worth over £95)

£75.00

Huda Beauty Easy Bake Loose Powder 20g (Various Shades)

£34.00

HUDA BEAUTY Easy Bake & Puff Set (Various Shades)

£39.95

Cult Beauty X Westman Atelier - Medium - Tan (worth over £95)

£75.00

Maison Francis Kurkdjian BACCARAT ROUGE 540 Eau de Parfum 70ml

£255.00

LANEIGE Juice Box Lip Tint (Various Shades) 4.5g

£20.00

VIEVE Modern Brow Definer (Various Shades)

£23.00

Biodance Caviar PDRN Real Deep Mask (4 Pack)

£14.90

£73.00

KAYALI Rose Royale Set - Fleur Majety Rose Royale 50ml + 10ml (Worth £108.00)

Recommended Retail Price: £79.00Current price: £63.20

BRANDS OF THE MOMENT

FENTY HAIR

Celebrating every strand, Rihanna brings Beauty for All to life with inclusive, reparative formulas for every hair type.

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JICKIE

Elevating every hair ritual with Parisian polish and a debonair edge– Jickie has landed on Cult.

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THE EXCLUSIVES EVERYONE WANTS

WHAT'S NEW

NEED IT NOW

GUERLAIN

With fragrant micro-pearls suspended in a skin-hydrating base, spring into spring with Aqua Allegoria Florabloom Perle.

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IN THE SPOTLIGHT

COLOR WOW

Delay your hair-wash ritual with Insta-Wow's iconic root-refreshing formula. The mist softens the feel of the scalp and leaves strands lightly scented.

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WELCOME TO THE CULT

MAISON KURKDJIAN PARIS

Potent, bold and unapologetic, maximise your magnetism with Francis Kurkdjian’s statement-making scents.

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MAKING WAVES

CHLOÉ

Inspired by sun-soaked landscapes, the Les Mediterraines collection offers four new scents bursting with timeless fresh fusions.

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FIRM BELIEVER

ALPHA-H

Stop the clock with Alpha-H's skin-rejuvenating Multi-Peptide Revitalise Serum - a potent, time-defying formula to tighten, tone and volumise.

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SUNSHINE STATE

ZELENS POWER D

A substitute for sunshine, Zelens’ Power D treatment delivers a dose of luminosity-boosting vitamin D to support your skin’s strength and resilience.

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NEW IN BEAUTY

Discover what's new in beauty —from launches you'll love to the Hall of Fame winners your ritual's missing — in our new in beauty edit. Whether you're looking for skin care, make up, hair care or wellness essentials, you'll find a future favourite in our new in beauty edit. Want to find out more about the latest beauty heroes? Read about trends and the best beauty launches on our blog.