IT COSMETICS

Introduce complexion-correcting and skin-loving beauty products to your collection with IT Cosmetics. A brand designed to restore your confidence and offer your best ever complexion, IT Cosmetics formulates science-backed products, developed with dermatologists. Find complexion and skin care products designed to elevate your make up and leave you exuding the confidence you deserve.

SHOP ALL IT COSMETICS

SHOP IT COSMETICS BY CATEGORY

IT COSMETICS BESTSELLERS

IT Cosmetics Your Skin But Better CC+ Cream with SPF50 32ml (Various Shades)

SPRING HAS SPRUNG! SAVE 20%

20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
SHOP NOW
4.35 Stars 689 Reviews
from £30.40

IT Cosmetics Heavenly Luxe Complexion Perfection Brush #7

SPRING HAS SPRUNG! SAVE 20%

20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
SHOP NOW
4.73 Stars 228 Reviews
RRP: £38.00
£30.40

IT Cosmetics Confidence in a Cream Hydrating Moisturiser 60ml

SPRING HAS SPRUNG! SAVE 20%

20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
SHOP NOW
4.68 Stars 22 Reviews
RRP: £45.00
£36.00

IT Cosmetics CC+ and Nude Glow Lightweight Foundation and Glow Serum with SPF40 32ml (Various Shades)

SPRING HAS SPRUNG! SAVE 20%

20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
SHOP NOW
4.36 Stars 124 Reviews
from £29.20

IT Cosmetics Tightline 3-in-1 - Black 3.5ml

SPRING HAS SPRUNG! SAVE 20%

20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
SHOP NOW
4.08 Stars 24 Reviews
RRP: £25.00
£20.00

IT Cosmetics BYE BYE Under Eye Bags 15ml

SPRING HAS SPRUNG! SAVE 20%

20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
SHOP NOW
3.0 Stars 2 Reviews
RRP: £34.00
£27.20

IT Cosmetics Confidence in Your Beauty Sleep (Various Sizes)

SPRING HAS SPRUNG! SAVE 20%

20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
SHOP NOW
4.41 Stars 37 Reviews
from £12.00

IT Cosmetics Heavenly Luxe Flat Top Buffing Foundation Brush #6

SPRING HAS SPRUNG! SAVE 20%

20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
SHOP NOW
4.72 Stars 25 Reviews
RRP: £38.00
£30.40

IT Cosmetics Heavenly Luxe Wand Ball Powder Brush #8

SPRING HAS SPRUNG! SAVE 20%

20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
SHOP NOW
4.93 Stars 29 Reviews
RRP: £38.00
£30.40

IT Cosmetics Bye Bye Under Eye Concealer 12ml (Various Shades)

SPRING HAS SPRUNG! SAVE 20%

20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
SHOP NOW
4.32 Stars 68 Reviews
from £20.80

IT Cosmetics Your Skin But Better CC+ Cream with SPF50 12ml (Various Shades)

SPRING HAS SPRUNG! SAVE 20%

20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
SHOP NOW
3.95 Stars 206 Reviews
RRP: £15.00
£12.00

IT Cosmetics Confidence In An Eye Cream 15ml

SPRING HAS SPRUNG! SAVE 20%

20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
SHOP NOW
4.42 Stars 19 Reviews
RRP: £34.00
£27.20

IT Cosmetics Heavenly Luxe French Boutique Blush Brush #4

SPRING HAS SPRUNG! SAVE 20%

20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
SHOP NOW
4.45 Stars 20 Reviews
RRP: £36.50
£29.20

IT Cosmetics Heavenly Luxe Dual Airbrush Concealer Brush #2

SPRING HAS SPRUNG! SAVE 20%

20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
SHOP NOW
3.94 Stars 16 Reviews
RRP: £25.00
£20.00

IT Cosmetics Confidence In a Cleanser 148ml

SPRING HAS SPRUNG! SAVE 20%

20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
SHOP NOW
4.71 Stars 7 Reviews
RRP: £27.00
£21.60

IT Cosmetics Bye Bye Dark Spot Concealer 33g (Various Shades)

SPRING HAS SPRUNG! SAVE 20%

20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
SHOP NOW
4.27 Stars 11 Reviews
RRP: £27.00
£21.60

IT Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer Travel Size 15ml

SPRING HAS SPRUNG! SAVE 20%

20% saving has been applied to the RRP. Cannot be used in conjunction with any other offer or promotion. Spend thresholds only applicable after discounts and delivery charges have been applied. T&Cs apply.
SHOP NOW
4.67 Stars 3 Reviews
RRP: £15.00
£12.00

IT Cosmetics Your Skin But Better Foundation and Skincare 30ml (Various Shades)

SAVE 30%

Save 30% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
SHOP NOW
4.1 Stars 63 Reviews
from £25.60
SHOP IT COSMETICS BY COLLECTION

DISCOVER IT COSMETICS

Discover the beauty brand everyone is talking about with {IT Cosmetics} at Cult Beauty. Pairing kind-to-skin active ingredients with formulas that serve up beautifully flawless complexions, IT Cosmetics is a brand designed to give you maximum confidence every day. Founded by the ex-TV anchor, Jamie Kern Lima, IT Cosmetics was created to offer lightweight butfull-coverage make up that’s as good for your skin as it looks. Infused with dermatologist-developed skin care, the make up range includes {foundations} and {CC creams} that work to combat your skin concerns while giving you instantly perfect skin that restores your confidence and lets you shine.

ICONIC CC CREAMS

The IT Cosmetics name is perhaps best known for its award-winning CC Creams. America’s number 1 foundation, the iconic {Your Skin But Better CC+ Cream SPF 50} acts as a moisturiser, serum, foundation, concealer, colour-corrector and sunscreen. It’s formulated with skin-loving ingredients that give you an amazing complexion while also working to solve your skin concerns with each wear. Infused with dermatologist-backed ingredients like hydrolyzed collagen, peptides, hyaluronic acid, antioxidants and vitamins, this multi-tasking beauty must-have works to reduce fine lines and wrinkles, minimise pores, blemishes, dark circles, pigmentation and dark spots, while creating a flawless finish for your complexion that lasts all day long. Explore IT Cosmetics famous CC creams at Cult Beauty.

SKIN-LOVING FORMULAS

Every product from IT Cosmetics starts with skin-loving ingredients. From the famous {Confidence in a Cream} moisturiser – which is formulated with a rich blend of anti-ageing concentrate, niacinamide and hyaluronic acid – to the entire IT Cosmetics Your Skin But Better range, each product starts with dermatologist-developed active ingredients to better your skin with every wear. Both skin care and make up.

You’ll find the Bye Bye range, including {Bye Bye Under Eye Concealer} and {Bye Bye Pores Pressed Powder} that are designed to smooth and perfect pores and imperfections while also including antioxidants and collagen to work with your skin for smoothness, elasticity and a brighter, more vibrant complexion. And don’t forget the IT Cosmetics {brushes}, designed to help you apply your make up in the smoothest, most natural way possible.

CONFIDENCE BUILDING

IT Cosmetics was born through a love of giving people their confidence back with skin care and make up. The range is formulated to help with everything from redness and blemishes to fine lines and wrinkles to allow you to find the perfect product to get yourbest ever complexion. Designed to empower, every product is carefully created to offer the best finished make up look while also treating your skin with every wear, giving you the confidence to live your best life in your best skin yet.