BLEACH LONDON

From dying her friend's hair in the kitchen sink to opening London’s first colourist salon, stylist to the stars Alex Brownsell co-founded Bleach London back in 2010. Dreaming up at-home dye kits in a kaleidoscope of colours, so that everyone can create individualised and unique looks, the brand not only formulates semi-permanent dyes but also develops bleach-kits, toners and styling saviours that keep your lengths looking good and feeling great.

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BLEACH LONDON BESTSELLERS

Bleach London White Toner Kit

4.27 Stars 33 Reviews
£8.00

Bleach London Total Bleach Kit

4.46 Stars 24 Reviews
£8.00

Bleach London Reincarnation Mask 200ml

4.54 Stars 225 Reviews
£7.50

Bleach London Silver Shampoo 250ml

4.49 Stars 37 Reviews
£7.50

Bleach London Champagne Super Toner Kit

4.25 Stars 4 Reviews
£9.00

Bleach London Silver Conditioner 250ml

4.0 Stars 4 Reviews
£6.50

Bleach London Fade To Grey Kit

4.67 Stars 15 Reviews
£8.50

Bleach London No Bleach Bleach Kit

4.0 Stars 9 Reviews
£8.00

Bleach London Fade To Grey Shampoo

4.27 Stars 11 Reviews
£7.50

Bleach London Fade To Grey Conditioner

4.43 Stars 7 Reviews
£7.50

Bleach London Rose Shampoo 250ml

4.18 Stars 34 Reviews
£7.50

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DISCOVER BLEACH LONDON

Originally starting out as a hair stylist working in a chair within a nail salon, Bleach London opened its doors as the world’s first colour only hair salon in 2010. Creating imaginative looks, the brand quickly gained notoriety for its incredible dye jobs – from blondes to greens and everything in between. Since then, it has grown to produce at-home dye kits in a range of colours, bleach-kits, hair care products and even toners. Bringing salon quality hues straight to your home, Bleach London is passionate about expression and individuality, and we’re here for it.


MEET BLEACH LONDON’S ALEX BROWNSELL

Renowned hair stylist and visionary colourist Alex Brownsell has styled the strands of some of the world's most well-known faces (we’re looking at you Florence Welch, Alexa Chung and M.I.A). Not only does Alex work as a private stylist, but she has also collaborated with magazines including British Vogue, i-D, Dazed & Confused and AnOther Magazine. Plus, remember the dip-dye hair revolution of the 2010’s? Well, that was Alex too.


BLEACH LONDON’S BESTSELLERS

For blondaholics to those just dipping their toes (read: ends) into colour, Bleach London's iconic Total Bleach Kit delivers the lightest, brightest blonde hues. Containing everything you need to achieve your vibrant locks, the kit also comes with a nourishing conditioning mask to help keep hair healthy and happy. Or if you’re wanting to add a pop of colour to your tresses then look no further than the Super Cool Colour Creams. Available in an array of 22 perfect pastel shades, this non-permanent cream mask is ideal if you don’t want to fully commit to a permanent change, just yet. Fading out in 3 to 30 washes, you can cure all your shade cravings. Let the dying commence!