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From dying her friend's hair in the kitchen sink to opening London's first colourist salon, stylist to the stars Alex Brownsell co-founded Bleach London back in 2010. Dreaming up at-home dye kits in a kaleidoscope of colours, so that everyone can create individualised and unique looks, the brand not only formulates semi-permanent dyes but also develops bleach-kits, toners and styling saviours that keep your lengths looking good and feeling great.