Latest Articles
MEDIK8 IS OUR BRAND IN RESIDENCE FOR SEPTEMBER
A new season, a new expert voice takes over the Cult Residency — September belongs to Medik8.
THE MOST SEARCHED BEAUTY BRANDS SUMMER 2026
From Huda Beauty’s chart-topping summer to Kayali’s meteoric rise, our own on-site search data reveals the brands you’ve been searching for all season long.
THE TOP 10 FRAGRANCES THAT GET YOU THE MOST COMPLIMENTS
We dug through the reviews on our 50 most-loved fragrances to see which ones most frequently receive compliments, again and again. Here’s what came out on top.
A Legacy of Firsts — Cult Beauty Turns 18
It’s our 18th birthday — from future cult classics to viral sensations, we’re celebrating the moments that made us, and the ones still to come.
Our Editors
THE TOP 10 FRAGRANCES THAT GET YOU THE MOST COMPLIMENTS
We dug through the reviews on our 50 most-loved fragrances to see which ones most frequently receive compliments, again and again. Here's what came out on top.
THE TOP 10 HAIRCARE MUST-HAVES FOR HEALTHY HAIR
From scalp care to bond-repair treatments and the odd supplement, these are the ten products worth building your healthy hair routine around, whatever state your strands are in.
IS THIS THE NEW BRONZING? TOP TIPS FOR 'SUN STRIPPING'
Forget contouring and strobing, 'sun stripping' is the make-up trend behind the most believable faux-glow yet. Here's how to nail it, plus the new bronzers worth adding to your kit.
TOASTY MAKEUP: THE TIKTOK TREND EVERYONE'S CALLING THE MAKEUP OF THE SUMMER
Bronzed cheeks, golden hour eyes and a lived-in lip: here's why toasty makeup is the makeup trend owning TikTok this summer, plus how to get the look.
THE MOST SEARCHED BEAUTY BRANDS SUMMER 2026
From Huda Beauty's chart-topping summer to Kayali's meteoric rise, our own on-site search data reveals the brands you've been searching for all season long.