Refresh Your Make Up Menu With The Hottest New Arrivals
From lip oils to liquid blushes, we've got the latest and greatest make up must-haves you just *need* to get to know.
The next best thing to happen to your brows
Ready, steady, set your brows! Enter a new arch era with brow-sculpting saviours from Benefit, Anastasia Beverly Hills and more!
Celebrating 14 years of Cult Beauty
From the skindie brands we’ve championed since the beginning to household names we love, discover 14 Cult discoveries now…
The perfect make up gifts for every Christmas beauty budget
From the budget to the boujee, we've got Christmas covered.
Why now is a great time to grow out your eyebrows
If you harbour ambitions of bountiful brows but are scared to show face in the in-between stages, now is the time to resist the temptation to tweeze and achieve your brow goals
New make up favourites your face has been waiting for
With a swathe of new, game-changing bases, phenomenal powders and glittering liners to tempt you, it's time to revamp weary make up collections with swoon-worthy 'Back to School' heroes
Why freckles are the statement-making beauty look du jour
With full-coverage make up beginning to make way for featherweight bases that celebrate skin, freckles are earning some well-deserved envy from those who're less-blessed on the beauty spot front
#CultCommunity: discover our customers' top-rated favourites
There are heroes and then there are heroes. With over 850 rave reviews between the six of them, these skin and make up must-haves are consistently top-rated by our thriving #CultCommunity of beauty devotees
Get the look: perfectly polished
If sweet wrapper hues are NOT up your (quality) street, here's how to look good this Christmas (without abandoning your make up comfort zone)
5 new make up must-haves for the party season
From eye enhancing heroes to high-shine liquid lipsticks, equipped with these essentials you'll breeze beautifully through the festive season... and beyond!