Beauty News

A 101 Guide to Saie

dark skinned model holding up a product with saie written on the lid

Saie hello to the beauty brand that champions no-make up make up – think glowy foundations, miraculously melty blushes, tints that are totally undetectable and lip oils that deliver true bounce.  Backed by beauty experts, industry secrets and made with beauty fans for beauty fans, Saie has changed the make up landscape with its collection of high-performing, featherlight formulas. 

So, whether you’re a forever fan or new to the brand, let us get you (re:) acquainted. Here are Cult Beauty we’ve answered all your most commonly asked questions – we’re talking everything from who founded Saie and how to say it to what the brand’s bestsellers are and so much more…  


Prioritising safe and potent, natural ingredients mixed with cutting-edge scientific innovations, Saie (that’s pronounced say, btw) was born out of founder Lacey Crowell’s desire to create a beauty hub that listened to its consumers. Built on the ethos — you Saie it, we create it — the brand prides itself on creating formulas the consumers really want. Having worked with Estee Lauder Lacey quickly noticed a gap in the market for make up that looked effortless on the skin and simply sophisticated on vanities. Founded in 2019, Saie launched with a full collection of face, lip and eye products – making it a make up bag staple for a reason. 



Having travelled and lived across the world, thanks to her mother’s work in foreign affairs, Lacey Crowell first fell in love with beauty in Paris. She developed a deep appreciation for the sophistication in French style, and this ignited a lifelong passion for make up and fashion. Going on to work within the industry and launching an editorial blog and consulting agency — The Moment — gave her more insight into the sector. After opening her Instagram account to have direct access to her followers, Lacey began conversing with them on what they wish existed. From this she realised that luxurious, fun and high performing products were hard to find. Et voila… Saie was born. 

a collection of saie products shot in a studio on a white background


The Best Saie Face Products 

Making a name for itself the minute it launched, the Glowy Super Gel has had the beauty sphere head over heels. Available in two shades, Starglow and Sunglow, this 75% water formulation melts into skin for a luminous lustre. Loaded with 10 precious extracts including papaya and vitamin C, it protects complexions, brightens and revitalises in one fell swoop. Beautiful under make up for a lit-from-within glow, over foundation for maximum impact or even added to your moisturiser for a dose of dew, it’s an instant multitasking must have for a reason. But, what’s the difference between the two flattering shades? If you’re after a dreamy, champagne-like gleam we suggest Starglow and if you’re more into a bronzy hue dab on Sunglow. We, however, have added both to our baskets… 


Fusing nourishing cucumber and super-hydrating squalane, glycerine and tomato extract, the dew delivering Hydrobeam Sheer Brightening Under Eye Concealer not only hides those dark circles but illuminates them with a weightless finish that stays fresh all day long. 


The perfect partner for a laid-back no-make-up make up look, the Glowy Super Skin Foundation is a complexion corrector that’s more skin care than cosmetics. Supercharged by the brand’s Hydrobounce Complex – a fusion of cross-linked hyaluronic acid, non-equilibrium hyaluronic acid, polyglutamic acid, rice bran peptides, squalane, glycerine and pigment (and breath) it delivers a bouncy, radiant finish that’s buildable and ideal for customisable colour.  


Locking in your look, the innovative Airset Radiant Loose Setting Powder serves up a natural, velvety finish thanks to its aerated cream technology. Ultra-light and offering a skin-like finish, this powder not only diminishes unwanted shine and oil but is also enriched with squalene to nourish and soften your complexion over time too. 


Bringing the holiday glow home, the Sun Melt Natural Cream Bronzer boasts a balmy texture that’s not only supremely blendable, but buildable too. Packed with skin loving ingredients including oatmeal, silica, grapeseed oil and elderberry extract, this glow-getter moisturises your complexion while soothing and smoothing for a seriously sun-kissed sign off. 


Going viral for a reason (and selling out multiple times) the featherlight, luminous Dew Blush is your one-swipe ticket to a perfectly pinched cheek. Creamy thanks to its unique water-based gel texture, this blusher seamlessly melts into skin for a dew-drenching results. What’s more, brimming with elderberry, evening primrose and mulberry extract it brightens, moisturises, soothes and protects from environmental aggressors too. 



The Best Saie Lip Products 

A serious trifecta, the Glossybounce Hydrating Lip Oil is the multitasking marvel that gives you the feel of a lip oil, look of a high shine gloss and the nourishment of a balm. Melding jojoba oil and hyaluronic acid, it delivers a tidal wave of hydration, locking in essential moisture while glazing your pout in a non-sticky, reflective sheen. What’s not to love? 


Looking for a matte lipstick that isn’t drying and won’t cling to flakes? Enter: Lip Blur Matte Blurring Lipstick. Melting hyaluronic acid, olive oil and berry fruit waxes, these berry-hued bullets nourish and condition your pout for a long-wearing, shine-free finish. Gone are the days of applying a balm before a stick here… 



The Best Saie Eye Products 

Crafted from a hydra-mineral complex that’s infused with potassium to nourish and fortify your lashes, the Mascara 101 delivers doe-eyed looks, instantly. With a buildable formula that cares for your hairs, it keeps your lashes looking glossy. Plus, made to not smear, smudge or clump it ensures your flutters look longer and faux-like, for longer. 




And there you have it, a full run down of everything Saie. Now all that’s left to do is pick your preferred Dew Blush shade, dab on some Sunglow, add a lick of 101 Mascara and you’ll be Saie ready! 




Rina Teslica

Rina Teslica

Junior SEO Copywriter

Rina is Cult Beauty’s Junior SEO Copywriter and has always had a passion for beauty and skin care (rich moisturisers are her obsession). What started as a love for The Body Shop and their famed Born Lippy lip balms (in ‘Watermelon’ of course!), she is now more interested in finding products with proven effectiveness instead of broken promises. A loud and proud VIEVE fan, Rina owns nearly every item of the range and recommends the brand to anyone who will listen... When she’s not intently reading ingredient lists, you can find her either immersed in multiple true crime podcasts or co-hosting her own parenting one, with an *extra* hot cappuccino in hand.

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