Saie hello to the beauty brand that champions no-make up make up – think glowy foundations, miraculously melty blushes, tints that are totally undetectable and lip oils that deliver true bounce. Backed by beauty experts, industry secrets and made with beauty fans for beauty fans, Saie has changed the make up landscape with its collection of high-performing, featherlight formulas.
So, whether you’re a forever fan or new to the brand, let us get you (re:) acquainted. Here are Cult Beauty we’ve answered all your most commonly asked questions – we’re talking everything from who founded Saie and how to say it to what the brand’s bestsellers are and so much more…
WHAT IS SAIE
Prioritising safe and potent, natural ingredients mixed with cutting-edge scientific innovations, Saie (that’s pronounced say, btw) was born out of founder Lacey Crowell’s desire to create a beauty hub that listened to its consumers. Built on the ethos — you Saie it, we create it — the brand prides itself on creating formulas the consumers really want. Having worked with Estee Lauder Lacey quickly noticed a gap in the market for make up that looked effortless on the skin and simply sophisticated on vanities. Founded in 2019, Saie launched with a full collection of face, lip and eye products – making it a make up bag staple for a reason.
WHO IS THE FOUNDER OF SAIE
Having travelled and lived across the world, thanks to her mother’s work in foreign affairs, Lacey Crowell first fell in love with beauty in Paris. She developed a deep appreciation for the sophistication in French style, and this ignited a lifelong passion for make up and fashion. Going on to work within the industry and launching an editorial blog and consulting agency — The Moment — gave her more insight into the sector. After opening her Instagram account to have direct access to her followers, Lacey began conversing with them on what they wish existed. From this she realised that luxurious, fun and high performing products were hard to find. Et voila… Saie was born.