Affordable beauty often gets a bad rep for being lesser than thou (and by ‘thou’ we mean ‘luxury’) — but nothing could be further from the truth. Free from lofty promises and heavy price tags, most often, purse-friendly products can get straight to the heart of your hair care, skin care, and make up needs without the need to demystify the smoke and mirrors. What’s more, budget-friendly beauty just means there’s more to go around. So, with that in mind, we’ve put together the best beauty for your buck, worthy of space in your regime and pride of place on your #shelfie.
THE ORDINARY — For your every acid need
This skin care brand needs no introduction. Since its inception, you’ve seen their minimal bottles everywhere, from brick-and-mortar shelves to doing the rounds on {TikTok} (glycolic acid feet hack, anyone?). Incredibly affordable with easy-to-understand education at the forefront, {The Ordinary} can sort out your every acid (and now, hair care) need.