It’s transparent, it’s trustworthy and it empowers its fans by challenging misinformation in the beauty industry. Those are just three of the reasons why {PAULA’S CHOICE} has become such a go-to for smart and safe {skin care}. The brand was founded by Paula Begoun in 1995, 20 years after she was fired from her cosmetic counter job for telling clients the truth about what products could and couldn’t do for skin. More than three decades on, Paula remains committed to uncovering the truth.
Let’s take a detailed look at PAULA’S CHOICE and its bestselling products, then we’ll hear from {Natalie} from the Cult Concierge team about the best PAULA’S CHOICE products for different skin types and how to use this smart skin care brand.
PAULA’S CHOICE CLEANSERS
{CLEAR CLEANSER}: hard on blemishes but gentle to skin
This refreshing gel cleanser is ideal for easily congested skin types. Blemish-battling hero salicylic acid stars alongside skin-replenishing and hydrating glycerin and panthenol (vitamin B5) to clean out pores without stripping skin of essential moisture.