In case you require convincing, we put IT Cosmetics incredible, game-changing formulas through their paces...

Undoubtedly one of the beauty realm's most wanted brands, it's probable 'IT's' reputation proceeds its arrival on Cult Beauty's internet aisles. Renowned for its brilliant bases ("Hello, CC+ Cream!"), phenomenal cover-all camouflage ("Hi Bye Bye Under Eye!") and the must-have {Superhero Mascara} the editors can't get enough of, we've demonstrated the brand's superheroes on three eager 'victims'. We'll let these real, real 'Before & Afters' do the talking...

Jane wears: Confidence in a Cream, No. 50 Serum Collagen Veil Primer, Bye Bye Under Eye in 'Light', CC+ Illuminating in 'Light', Superhero Mascara, Superhero Liner, Naturally Pretty Essentials Mini Matte Luxe Transformer Palette, Ombré Radiance Bronzer, Ombré Radiance Blush in 'Je ne sais quoi', Bye Bye Pores Pressed Powder and Vitality Lip Flush 4-in-1 Reviver Lipstick Stain in 'Je ne sais quoi' 

With something for every age, skin type and concern, there's a reason the range has amassed growing hordes of die-hard devotees. The featherweight {CC+ Cream} is a global bestseller, beloved for its redness-reducing, skin-smoothing and dark spot-diminishing brilliance. An age-defying serum with impressive skin-perfecting prowess, this base has fast become the beauty industry's go-to - worshipped for its ease and efficacy (just apply with the {Heavenly Luxe Complexion Perfection Brush #7} for effortless (and realistic!) coverage). 

Eva wears: Bye Bye Under Eye in 'Light' and 'Medium', CC+ Illumination in 'Light', Superhero Mascara, Superhero Liner, Naturally Pretty Matte Luxe Transforming Eyeshadow Palette, Ombré Radiance Bronzer, Ombré Radiance Blush in 'Coral Flush', Bye Bye Pores Pressed Powder and Vitality Lip Flush 4-in-1 Reviver Lipstick Stain in 'Je ne sais quoi'

And there is plenty more where that came from! With everything from silky blush to lip gloss via perfect, blurring powders, these products have been painstakingly created. There's no risk of product migrating or caking - the whole range is geared to withstand 'HD' scrutiny - and, not only do these provide instant enhancement but, also protect and perfect with a cocktail of youth-boosting, plumping and nourishing actives. From collagen to peptides via SPF and potent antioxidants, each product is packed with the best pioneering ingredients to guarantee instant and long-lasting confidence.

Alka wears: No. 50 Serum Collagen Veil Primer, Bye Bye Under Eye in 'Deep' and 'Tan', CC+ Illumination in 'Rich', Superhero Mascara, Superhero Liner, Brow Power Universal Eyebrow Pencil, Naturally Pretty Matte Luxe Transforming Eyeshadow Palette, Confidence in Your Glow in 'Instant Warm Glow', You Sculpted! Universal Contouring Palette for Face & Body and Vitality Lip Flush 4-in-1 Reviver Lipstick Stain in 'Je ne sais quoi'

So, what are you waiting for? Join the legions of IT Cosmetics obsessives and learn what the fuss is about. We promise, you will not regret it.

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