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The embodiment of three main principles – effortlessness, speed and efficacy – Allies of Skin is back-to basics beauty for the modern 'multi-hyphenate'. Deafened by the ‘noise’ within the beauty industry, creator Nicolas Travis found shopping for products to treat his acne both intimidating and bewildering – so he decided to develop his own simple, suits-all ritual for tired, stressed and problematic skin types. Firm in his belief that skin care should empower, the Allies of Skin routine is straight-forward but phenomenally hard-working – protecting from pollution while hydrating and repairing to maintain skin’s health (and save you hassle).
In a league of its own when it comes to potency and performance, this remarkable 20% Vitamin C Brighten + Firm Serum from Allies of Skin acts as a protective shield against environmental aggressors, as it simultaneously promotes supple, luminous skin.
The next-generation formula harnesses an extremely stable, ethylated form of 20% pure L-ascorbic acid (a.k.a. vitamin C) that penetrates deep into your skin to provide unparalleled antioxidant protection. This multi-tasking ingredient also helps to strengthen your skin barrier and encourage cellular renewal, in turn encouraging firmer, brighter skin. It doesn’t end there, the supercharged serum also calls upon orange extract to boost elasticity and smoothness, as well as a complex of gluthathione and three further antioxidants to protect your skin and diminish dullness. We’re forecasting brighter days with a high chance of youthful-looking, supple skin! Now available in the full size (30ml) and a sized-to-try edition (8ml), your skin will thank you for investing in this skin care staple.
Shake well before every use. After cleansing and misting, apply all over face, eye area and neck.
AM/PM.
Propanediol, Glycerin, 3-O-Ethyl Ascorbic Acid, Benzimidazole Diamond Amidoethyl Urea Carbamoyl Propyl Polymethylsilsesquioxane, Dimethyl Isosorbide, Helianthus Annuus Seed Wax, Polyglyceryl-10 Tristearate, Ethoxydiglycol, Dicaprylyl Ether, Aqua (Water), Caprylyl Glycol, Citrus Aurantium Dulcis Callus Culture Extract, Glutathione, Acetyl Cysteine, Dimethylmethoxy Chromanol, Ergothioneine, Tocopherol, Gluconolactone, Leuconostoc/Radish Root Ferment Filtrate, Xanthan Gum, Silica, Sodium Benzoate, Calcium Gluconate, Phenoxyethanol.
- Skincare
- Allies of Skin
- 30ml
Frequently Bought Together



Total Price: £175.00
Add both to basket
Allies of Skin 20% Vitamin C Brighten + Firm Serum 30ml
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£93.00
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4 instalments of £23.25 with clearpay Learn more
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The embodiment of three main principles – effortlessness, speed and efficacy – Allies of Skin is back-to basics beauty for the modern 'multi-hyphenate'. Deafened by the ‘noise’ within the beauty industry, creator Nicolas Travis found shopping for products to treat his acne both intimidating and bewildering – so he decided to develop his own simple, suits-all ritual for tired, stressed and problematic skin types. Firm in his belief that skin care should empower, the Allies of Skin routine is straight-forward but phenomenally hard-working – protecting from pollution while hydrating and repairing to maintain skin’s health (and save you hassle).
In a league of its own when it comes to potency and performance, this remarkable 20% Vitamin C Brighten + Firm Serum from Allies of Skin acts as a protective shield against environmental aggressors, as it simultaneously promotes supple, luminous skin.
The next-generation formula harnesses an extremely stable, ethylated form of 20% pure L-ascorbic acid (a.k.a. vitamin C) that penetrates deep into your skin to provide unparalleled antioxidant protection. This multi-tasking ingredient also helps to strengthen your skin barrier and encourage cellular renewal, in turn encouraging firmer, brighter skin. It doesn’t end there, the supercharged serum also calls upon orange extract to boost elasticity and smoothness, as well as a complex of gluthathione and three further antioxidants to protect your skin and diminish dullness. We’re forecasting brighter days with a high chance of youthful-looking, supple skin! Now available in the full size (30ml) and a sized-to-try edition (8ml), your skin will thank you for investing in this skin care staple.
Shake well before every use. After cleansing and misting, apply all over face, eye area and neck.
AM/PM.
Propanediol, Glycerin, 3-O-Ethyl Ascorbic Acid, Benzimidazole Diamond Amidoethyl Urea Carbamoyl Propyl Polymethylsilsesquioxane, Dimethyl Isosorbide, Helianthus Annuus Seed Wax, Polyglyceryl-10 Tristearate, Ethoxydiglycol, Dicaprylyl Ether, Aqua (Water), Caprylyl Glycol, Citrus Aurantium Dulcis Callus Culture Extract, Glutathione, Acetyl Cysteine, Dimethylmethoxy Chromanol, Ergothioneine, Tocopherol, Gluconolactone, Leuconostoc/Radish Root Ferment Filtrate, Xanthan Gum, Silica, Sodium Benzoate, Calcium Gluconate, Phenoxyethanol.
- Skincare
- Allies of Skin
- 30ml
Frequently Bought Together



Total Price: £175.00
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Best vitamin C I’ve used
I’ve tried so many vitamin C products and this is by far my absolute favourite. It delivers incredible results and quickly, with zero irritation. It’s is pricy BUT it is very potent and lasts a long time; I only need to use one pump and find that’s more than enough. Agree with other comments about consistency - it is thick but if you apply with another serum or accompany with a mist, it melts in beautifully. A staple in my regimen that I can’t see being replaced by any other vitamin C product!Â
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Excellent product.
Nice high strength. Can see how my skin brightened up. Easy to mix in with other skin care. Â An extremely good brand.Â
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Nice
I've used it and it's a good vitamin c serum! it's a high % which is good, it doesn't smell and it leaves my face looking bright and healthy. I think people forget that the job of vitamin c is antioxidant that helps to slow down the signs of ageing.
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Great but overpriced
I have finished my 1st bottle and have to say I loved it. As long as you put it right after any other serum the texture expands just fine and definitely has improved my skin and gotten rid of a lot sun marks/ pigmentation. Would love to repurchase but might wait until there is an offer. I gave it 4 stars because of the price. Otherwise this is great.Â
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Brightening Stable Vitamin C Serum
This has brightened my skin and without any irritation. It is important to follow the instructions and apply to wet skin - otherwise its quite sticky. I've knocked one star off because it is expensive.
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Still unsure
Not sure if I noticed much of a difference, and I don’t love the sticky texture. It’s fine after five mins of applying but hate the feel on applicationÂ
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Expensive but great!
I have tried quite a few vitamin c serums and  have now found my new favourite. The consistency is quite thick so you don’t need a whole pump. I have oily skin and find using a whole pump can make my skin look a tad shiny. My skin is sensitive but am used to vitamin c’s and can tolerate it well. I only use it in the morning and not evening so that could be why. I have been using this for a couple of weeks and can definitely see it looks brighter. I would definitely recommend this, however I have knocked off a star due to the high price point.
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HG Vitamin C!
I always use some form of vitamin C as part of my daily routine and I keep on going back to this one! Although I have sensitive skin, I'm used to potent actives and because this formula has a waterless base and uses 3-O-Ethyl Ascorbic Acid I have never experienced any irritation, and I also use it around the eye area. It has quite a thick balmy feel to it so I like to use a mist or an essence before, or alternatively mix it in with another serum which makes it melt into the skin and doesn't leave a heavy feeling. If you're looking to firm, brighten, and smooth and you are a seasoned active user you absolutely need to give this one a try!
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AOS
Love this product, leaves my skin looking naturally radiant. The only downside is the price so have to deduct a star.
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Great if you can tolerate it
I used to love this but you have to be really careful as it really is pretty strong! Just had to throw a bottle away as it caused a bit of a reaction all over my face - rather annoying as until that point I’ve had great experiences with it!Â
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