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VIRTUE Recovery Shampoo 240ml
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4 instalments of £9.50 with clearpay Learn more
After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein set to transform the hair care world, one strand at a time. Binding directly to areas of damage and filling them (without weighing strands down), this incredible range promises unrivalled hair repair available nowhere else on the market. Your first port of call? The Recovery Shampoo to help you achieve salon-worthy results.
Ideal for dry and damaged hair types, VIRTUE’s Recovery Shampoo gently cleanses and clarifies while supporting a stronger-looking scalp and strands.
Featuring Alpha Keratin 60ku®, the nourishing formula works to provide keratin protein to the tresses, protecting against the look of breakage and split ends. Hydrolyzed quinoa promotes visibly enhanced colour vibrancy, while baobab seed oil offers intense moisture to the lengths. Fortified with antioxidant-rich grapefruit extract, the silky shampoo refreshes the hair and leaves it looking lustrous.
Work a coin-sized amount of the shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Acrylates Copolymer, Sodium Methyl Isethionate, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Caprylyl Glycol, Coconut Acid, Sodium Isethionate, Butylene Glycol, Tocopherol, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Sodium Laurate, C11-15 Alketh-7, Lactic Acid, Trideceth-12, C12-16 Alketh-9, Sodium Acetate, Isopropanolamine, Ethylhexylglycerin, Cellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Hydroxide, Citric Acid, Sorbic Acid, Disodium EDTA, Sodium Chloride, Potassium Sorbate, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Recovery
- VIRTUE
- 240ml
Frequently Bought Together
+
Total Price: £78.00
Add both to basket
In stock
-
4 instalments of £9.50 with clearpay Learn more
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After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein set to transform the hair care world, one strand at a time. Binding directly to areas of damage and filling them (without weighing strands down), this incredible range promises unrivalled hair repair available nowhere else on the market. Your first port of call? The Recovery Shampoo to help you achieve salon-worthy results.
Ideal for dry and damaged hair types, VIRTUE’s Recovery Shampoo gently cleanses and clarifies while supporting a stronger-looking scalp and strands.
Featuring Alpha Keratin 60ku®, the nourishing formula works to provide keratin protein to the tresses, protecting against the look of breakage and split ends. Hydrolyzed quinoa promotes visibly enhanced colour vibrancy, while baobab seed oil offers intense moisture to the lengths. Fortified with antioxidant-rich grapefruit extract, the silky shampoo refreshes the hair and leaves it looking lustrous.
Work a coin-sized amount of the shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Acrylates Copolymer, Sodium Methyl Isethionate, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Caprylyl Glycol, Coconut Acid, Sodium Isethionate, Butylene Glycol, Tocopherol, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Sodium Laurate, C11-15 Alketh-7, Lactic Acid, Trideceth-12, C12-16 Alketh-9, Sodium Acetate, Isopropanolamine, Ethylhexylglycerin, Cellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Hydroxide, Citric Acid, Sorbic Acid, Disodium EDTA, Sodium Chloride, Potassium Sorbate, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Recovery
- VIRTUE
- 240ml
Frequently Bought Together
+
Total Price: £78.00
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Really hydrating
This is the first time I have used a product from this brand and I’m really impressed. This is pricey for a shampoo but definitely worth it in my opinion. This shampoo gives a lovely soft lather and smells amazing. My hair was noticeably smoother even after the first use. Will be buying the conditioner next.Â
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nourishing shampoo
The texture and smell is gorgeous,I am converted!I have dried out bleached curls,and at last I found a product that works!
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Best Shampoo in the Virtue line
Makes a real difference to the softness and shine of my dry hairÂ
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Fantastic!
One of the best shampoos - would definitely buy again
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Very hydrating
This shampoo is wonderful, I have thin, long, bleached hair and this is currently saving it from being too dry with the weather turning. Love that it doesn’t make my roots oily either. Would definitely recommend.Â
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Really nice daily shampoo
I bought this after seeing it recommended on TikTok for hair growth. While it's too soon to say if it helps with hair growth, it's a nice shampoo in its own right. It smells great, foams up well, and cleans my hair without leaving it too squeaky clean. My only issue with it is that I find that without using a detox shampoo every week, my hair seems to get oily faster than I would like.
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It’s nice
I like this shampoo, it’s just very expensive and the conditioner that goes along with it just isn’t my favouriteÂ
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Rebuilding my hair
Not sure why but I've reviewed this product twice but it goes to a different product page where it is out of stock... Anyway! What I've said twice before that this is a great shampoo for fuller, stronger hair after regular use. I love the consistency of this shampoo too, and it does not smell too synthetic or fragranced. I do feel Virtue are overly priced, but it's a nice size product.
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definitely hydrating!!
I highly recommend this product if you have especially dry hair. initially my hair was dry when I started to use it and now it's more than hydrated so I don't think I need to use it everyday.Â
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Drying
After two washes my scalp is very dry as is my bleached fine hair. I will be going back to my usual Aveda shampoo.Â
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