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    VirtueLifting Powder<p>A true innovation in hair care, Virtue&#8217;s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them &#8211; not just coating strands or weighing them down. Uniting this advanced protein with a host of other powerful ingredients, this weightless, invisible volumising powder is formulated to bring immediate volume and day-long fullness to hair. Silica silylate offer superior oil absorption and hydrated silica adds &#8216;lift&#8217;, volume and texture. The unique pump spray applicator and powder format make it effortlessly easy to get a quick, targeted root lift and freshen up any style.&nbsp;What's more, after one week of use in a clinical trial, 93% of users found the product gave instant lift and volume, while 95% found their hair felt fuller!</p>VIR011166398170230203794 stars, based on3 reviews 32.00Cult BeautyNew
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    Virtue Lifting Powder

    Virtue
    Lifting Powder
    ( 10g )

    £32.00
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    • Why it's Cult

      After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Enriched with this patented protein, this invisible volumising powder brings an immediate ‘lift’ to hair and provides day-long fullness. Perfect for fine, limp textures, or a once magnificent mane that’s fallen flat, it offers a targeted root lift and freshens up any style – whenever, wherever.

    • Description

      A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Uniting this advanced protein with a host of other powerful ingredients, this weightless, invisible volumising powder is formulated to bring immediate volume and day-long fullness to hair. Silica silylate offer superior oil absorption and hydrated silica adds ‘lift’, volume and texture. The unique pump spray applicator and powder format make it effortlessly easy to get a quick, targeted root lift and freshen up any style. What's more, after one week of use in a clinical trial, 93% of users found the product gave instant lift and volume, while 95% found their hair felt fuller!

    • How to use

      Hold the applicator 2-4 inches away from dry, clean hair and then pump, directing the powder toward the root wherever volume is desired. Gently tousle with fingertips to add lift and evenly disperse powder.

    • Full ingredients list

      Aqua (Water, Eau), Silica Silylate, Propylene Glycol, Alpha Keratin, Madecassoside, Asiaticoside, Hydrated Silica, Gluconolactone, Aminomethyl Propanol, Sodium Sulfate, Calcium Gluconate, Ethylhexylglycerin, Parfum (Fragrance), Sodium Benzoate, Phenoxyethanol, Citric Acid, Caramel

    • Cult Conscious

      Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.

    View our Shipping Policy here

    Need help? Contact us referencing product code VIR011

    Reviews
    Virtue - Lifting Powder

    Virtue Lifting Powder Reviews

    The best! FABULOUS!
    I am impressed. This is the best hair root lifting powder and I have tried them all! It leaves no white marks, the hair is soft and supple, with a ton of volume. I recently had a shoot and two days after I still have the same volume. I honestly recommend this product. I do not have much hair and I've tried almost all the volume products on the market, from cheap to the most expensive, but nothing is like this one. Yes, it is expensive, the quantity is small, but a very small amount of the product is enough for an amazing result.
    Ridiculously expensive for average results
    I love love love their other products- bar this one! First It’s £32.00 for a tiny - what I’d say is actually travel size 10 g bottle! Secondly, the white powder went on my dark brown hair & didn’t do the best job of disappearing, or give much volume! I’m left totally baffled! I do however feel that this is ‘good’ for you hair versus other products with more harsh chemicals in, but no way worth this kind of price tag unless it was excellent at its job, which I didn’t find it to be. Really disappointed about this one. Instead I recommend you try the Create Finale Shaping Spray as that one is fabulous! ..And please Cult Beauty can you get hold of the Volume Shampoo for us?!
    The BEST!!!!
    I have very thin, baby soft curly hair and this is the first powder which gives me tones of volume. I've probably tried all the products on the market: Oribe, Phyto, B&B etc., but this one is the best. My hair has the same volume after a week. It doesn't leave white traces in the hair, it's super easy to brush hair after using it, it gives volume and makes my locks soft. I would recommend this to all my friends.

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