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VIEVE Modern Matte Lipstick

A clever homage to Jamie Genevieves name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules the products are powerful, bold, versatile and easy to use, whether youre a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieves high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.

A key part of the brands signature hero collection (which prides itself in bursting with versatile nudes in a modern take on neutrals), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.

Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from five light-to-dark nudes: Treasure, VIEVE, Comin' in Haute, Ninetease and Power Suit.

For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.

Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.

Brand:
VIEVE

Frequently Bought Together

VIEVE Modern Matte Lipstick
This item
VIEVE Modern Matte Lipstick
from £19.00
Select shade
Recommended item
VIEVE Modern Lip Definer
from £15.00
Select shade
VIEVE Modern Matte Lipstick + VIEVE Modern Lip Definer

from £34.00

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VIEVE Modern Matte Lipstick
This item
VIEVE Modern Matte Lipstick
from £19.00
Select shade
Recommended item
VIEVE Modern Lip Definer
from £15.00
Select shade
Add both to basket

VIEVE Modern Matte Lipstick

GBP 19.0

£19.00

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A clever homage to Jamie Genevieves name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules the products are powerful, bold, versatile and easy to use, whether youre a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieves high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.

A key part of the brands signature hero collection (which prides itself in bursting with versatile nudes in a modern take on neutrals), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.

Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from five light-to-dark nudes: Treasure, VIEVE, Comin' in Haute, Ninetease and Power Suit.

For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.

Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.

Brand:
VIEVE

Frequently Bought Together

VIEVE Modern Matte Lipstick
This item
VIEVE Modern Matte Lipstick
from £19.00
Select shade
Recommended item
VIEVE Modern Lip Definer
from £15.00
Select shade
VIEVE Modern Matte Lipstick + VIEVE Modern Lip Definer

from £34.00

Add both to basket
VIEVE Modern Matte Lipstick
This item
VIEVE Modern Matte Lipstick
from £19.00
Select shade
Recommended item
VIEVE Modern Lip Definer
from £15.00
Select shade
Add both to basket

Customer Reviews

Overall Rating : 4.0 / 5 (45 Reviews)
  • 28 5 star reviews
  • 3 4 star reviews
  • 3 3 star reviews
  • 8 2 star reviews
  • 3 1 star reviews
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Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Amazing

Such a beautiful lipstick! Lasts really long and smells divine. 

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Just the best

Have had many of Vieve lipsticks they are creamy and long lasting I personally wear them on top of lip liner and the muse one is such a variant red and it doesn't bleed in the lines around your mouth (when you get a certain age 😉) highly recommend 👍

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Lovely nude

Darker nude than I would usually go For But gorgeous on. Lovely texture lasts all night. Gorgeous packaging. 

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Not worth it

*writing this review after trialling the products for 3 months*: I was so excited to try this with the other Vieve products that I had bought. I bought the skin glow and the Vieve lipstick. One thing I’ve noticed with this brand is that your makeup will look amazing as soon as you put it on. However as soon as you start to go about your day, the lipstick is unbelievably drying and made my lips crack, skin glow brought out my fine lines and I’m only 22, the skin nova made my foundation crease dramatically around my mouth area. Really disappointed with this range as I had high hopes. I’ve tried different foundations, primers, moisturises with each of these products and I’m still having the same issue. 

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Dissapointed

I really wanted to give Jamie’s range a try as I’m trying to find a cruelty-free nude lipstick but I found this lipstick really disappointing. The colour seemed almost yellow/orange and just didn’t look natural on my lips at all.

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Meh

Dry and uncomfortable formula. Very bitty/powdery.

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Ninetease - Misleading Swatches

I thoroughly researched and reviewed photos and tutorials of these lipsticks for MONTHS to find my perfect nude shade and ended up going with Ninetease. The color is extreeeeeeeemely off from how it is swatched in her promo photos. Would've been helpful if Jamie did swatches on POC for each lip color without her dark lip liner method. I know she has POC in her promo photos for each color, but it is wildly inaccurate from how the color actually shows up. At least Ninetease is, which makes me nervous about purchasing Power Suit...which seems like the only color that would really work on tan skin. The liner is the only thing that saves the color from looking like a sad concealer shade on my lips. The packaging is cute tho, but also hate how flimsy the boxes they come in are. IDK how my stuff survived shipping, it came all dented and squished.

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Disappointed

I bought Treasure and Vieve. Both colours were darker than pictured and did not feel matte. The smell was a very strong lipstick smell which left an after taste that was off putting. I am not pleased.

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Pleasantly Surprised

I love Jamie. I have a real problem trying to find nude lipstick that doesn’t wash me out. I purchased Treasure based on swatches online and Rumour liner. When it came I was underwhelmed, it was lighter than expected. I applied expecting to be disappointed. Oh how I was wrong, the lipstick with the liner is just stunning, so pretty, creamy, and doesn’t wash me out. I got straight back on and ordered Comin' in Haute and Brat liner again, both are beautiful. I’m blonde, blue-eyed, and light skin tone for reference

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Don’t be fooled by the packaging

Ordered the shade ninetease, was expecting a terracotta browney tone ended up with concealer lips instead swatches are inaccurate. I’m a Mac nc20/25 for reference.

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