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Home to award-winning make up made with all skin types in mind it's a firm favourite amongst sensitive guys and gals Tower 28 Beauty creates versatile and glow-giving staples that bring the California sun to your look. Boasting flexible, skin-like finishes and non-irritating, vegan ingredients, trust these versatile, dew-delivering formulas to upgrade your routine.
With the shine of a gloss and the comforting-feel-slash-sheer-colour of a balm, Tower 28 Beauty's ShineOn Lip Jelly delivers enviable volume and a healthy gleam.
A fresh take on a traditional lip gloss, this innovative formula marks a new era of lacquers that achieve, in their words, "never sticky, always shiny lips". Formulated with a unique blend of five nourishing oils - from apricot and avocado to raspberry and more - this ultra-conditioning formula soothes and protects your lips to grant a slick of subtle colour. Now available in seven translucent jelly shades, simply choose between 'XOXO' (sheer pink); 'FIRE' (sheer orange); 'FEAR LESS' (sheer berry); 'CHILL' (clear); 'SPICY' (sheer-ish) red); 'MAGIC' (clear gloss with gold shimmer); ‘WILD’ (sheer raspberry).
Just swipe and smile! Apply over bare lips or over your favourite lip colour.
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Ricinus Communis Seed Oil, Silica Dimethyl Silylate, Oryza Sativa Bran Extract, Aroma, Caprylyl Glycol, Helianthus Annuus Extract, Ethylhexylglycerin, Butylene/Ehtylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima Oil, Rubus Idaeus Seed Oil, Tocopherol, Rosmarinus Officinalis Leaf Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ci 15850, Ci 77742. Formulated Without: Essential Oils, Fragrance, Animal By-Products, Ulfates (Sls And Sles), Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, Triclocarban.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Tower 28 Beauty
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together
![Tower 28 Beauty ShineOn Lip Jelly (Various Shades) Tower 28 Beauty ShineOn Lip Jelly (Various Shades)](https://static.thcdn.com//productimg/130/130/13323752-5264896642738090.jpg)
![Tower 28 Beauty ShineOn Lip Jelly (Various Shades) Tower 28 Beauty ShineOn Lip Jelly (Various Shades)](https://static.thcdn.com//productimg/130/130/13323752-5264896642738090.jpg)
![Summer Fridays Lip Butter Balm 15g (Various Shades) Summer Fridays Lip Butter Balm 15g (Various Shades)](https://static.thcdn.com//productimg/130/130/13322271-4705154827313984.jpg)
from £41.00
Add both to basket![Tower 28 Beauty ShineOn Lip Jelly (Various Shades) Tower 28 Beauty ShineOn Lip Jelly (Various Shades)](https://static.thcdn.com//productimg/130/130/13323752-5264896642738090.jpg)
Tower 28 Beauty ShineOn Lip Jelly (Various Shades)
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£18.00
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4 instalments of £4.50 with clearpay Learn more
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Home to award-winning make up made with all skin types in mind it's a firm favourite amongst sensitive guys and gals Tower 28 Beauty creates versatile and glow-giving staples that bring the California sun to your look. Boasting flexible, skin-like finishes and non-irritating, vegan ingredients, trust these versatile, dew-delivering formulas to upgrade your routine.
With the shine of a gloss and the comforting-feel-slash-sheer-colour of a balm, Tower 28 Beauty's ShineOn Lip Jelly delivers enviable volume and a healthy gleam.
A fresh take on a traditional lip gloss, this innovative formula marks a new era of lacquers that achieve, in their words, "never sticky, always shiny lips". Formulated with a unique blend of five nourishing oils - from apricot and avocado to raspberry and more - this ultra-conditioning formula soothes and protects your lips to grant a slick of subtle colour. Now available in seven translucent jelly shades, simply choose between 'XOXO' (sheer pink); 'FIRE' (sheer orange); 'FEAR LESS' (sheer berry); 'CHILL' (clear); 'SPICY' (sheer-ish) red); 'MAGIC' (clear gloss with gold shimmer); ‘WILD’ (sheer raspberry).
Just swipe and smile! Apply over bare lips or over your favourite lip colour.
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Ricinus Communis Seed Oil, Silica Dimethyl Silylate, Oryza Sativa Bran Extract, Aroma, Caprylyl Glycol, Helianthus Annuus Extract, Ethylhexylglycerin, Butylene/Ehtylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima Oil, Rubus Idaeus Seed Oil, Tocopherol, Rosmarinus Officinalis Leaf Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ci 15850, Ci 77742. Formulated Without: Essential Oils, Fragrance, Animal By-Products, Ulfates (Sls And Sles), Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, Triclocarban.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Tower 28 Beauty
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together
![Tower 28 Beauty ShineOn Lip Jelly (Various Shades) Tower 28 Beauty ShineOn Lip Jelly (Various Shades)](https://static.thcdn.com//productimg/130/130/13323752-5264896642738090.jpg)
![Tower 28 Beauty ShineOn Lip Jelly (Various Shades) Tower 28 Beauty ShineOn Lip Jelly (Various Shades)](https://static.thcdn.com//productimg/130/130/13323752-5264896642738090.jpg)
![Summer Fridays Lip Butter Balm 15g (Various Shades) Summer Fridays Lip Butter Balm 15g (Various Shades)](https://static.thcdn.com//productimg/130/130/13322271-4705154827313984.jpg)
from £41.00
Add both to basket![Tower 28 Beauty ShineOn Lip Jelly (Various Shades) Tower 28 Beauty ShineOn Lip Jelly (Various Shades)](https://static.thcdn.com//productimg/130/130/13323752-5264896642738090.jpg)
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
definitely recommend
the colour of this is amazing, such a gorgeous dark berry shade! this gloss is non sticky and leaves lips looking shiny and soft!
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Not my favourite
Left my lips feeling very sticky. I’ve since switched to using Rhode and much preferÂ
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Looks nice, nothing special
This goes really quickly. It doesn’t last very long and so you reapply a lot, so it empties very quickly. Nice colour, and feels nice.
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Clear gloss
I love this clear gloss it’s so versatile. It’s a definite jelly I’d say rather than a sticky gloss and I use it to Top over a lip stain to pop the colour back up. Really versatile :) recommend :)Â
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Lovely colour
Lovely colour and texture - in xoxo. I love Tower 28 products, haven’t found one yet that I didn’t like! Highly recommend :)Â
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magic is soooo pretty
i love a clear shimmery gloss in the evening it photographs so well and i just love, this one is fab i love the gold flecks and it’s wearable with any lip combo it’s so fab, it is thin but i love the consistency you don’t even feel it on ur lipsÂ
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Perfect topper
Perfect shimmery gloss to finish your lip combo. Highly recommend tower 28 glosses. They’re not sticky but really lovely shine. 10/10Â
Reviewer of the Month
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Xoxo my favourite shade
This is so cute the packaging the colour. The finish is gorgeous not sticky but really glossy. Love. Highly recommend.Â
Reviewer of the Month
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Magical
I am in love with this lip jelly and have the one in magic! It’s magical! I can use it on it’s own or on top of matte lipsticks for a bit of dimension. Fabulous and non-sticky product! This is my first purchase from the brand and I am happy I took a chance.
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Super cute lip gloss
My daughter's love these. The colour is super cute and texture feels nice on
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