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Tower 28 Beauty ShineOn Lip Jelly (Various Shades)

Home to award-winning make up made with all skin types in mind it's a firm favourite amongst sensitive guys and gals Tower 28 Beauty creates versatile and glow-giving staples that bring the California sun to your look. Boasting flexible, skin-like finishes and non-irritating, vegan ingredients, trust these versatile, dew-delivering formulas to upgrade your routine.

With the shine of a gloss and the comforting-feel-slash-sheer-colour of a balm, Tower 28 Beauty's ShineOn Lip Jelly delivers enviable volume and a healthy gleam.

A fresh take on a traditional lip gloss, this innovative formula marks a new era of lacquers that achieve, in their words, "never sticky, always shiny lips". Formulated with a unique blend of five nourishing oils - from apricot and avocado to raspberry and more - this ultra-conditioning formula soothes and protects your lips are it grants a slick of subtle colour. Available in six translucent jelly shades, simply choose between 'XOXO' (sheer pink); 'FIRE' (sheer orange); 'FEAR LESS' (sheer berry); 'CHILL' (clear); 'SPICY' (sheer-ish) red); 'MAGIC' (clear gloss with gold shimmer).

Just swipe and smile! Apply over bare lips or over your favourite lip colour.

Brand:
Tower 28 Beauty

Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.

Frequently Bought Together

Tower 28 Beauty ShineOn Lip Jelly (Various Shades)
This item
Tower 28 Beauty ShineOn Lip Jelly (Various Shades)
from £15.00
Select shade
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Tower 28 Beauty ShineOn Milky Lip Jelly (Various Shades)
from £15.00
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Tower 28 Beauty ShineOn Lip Jelly (Various Shades) + Tower 28 Beauty ShineOn Milky Lip Jelly (Various Shades)

from £30.00

Add both to basket
Tower 28 Beauty ShineOn Lip Jelly (Various Shades)
This item
Tower 28 Beauty ShineOn Lip Jelly (Various Shades)
from £15.00
Select shade
Recommended item
Tower 28 Beauty ShineOn Milky Lip Jelly (Various Shades)
from £15.00
Select shade
Add both to basket

Tower 28 Beauty ShineOn Lip Jelly (Various Shades)

GBP 15.0

£15.00

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In stock

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Usually dispatched within 24 hours

EXCLUSIVE

You won’t find this beauty anywhere else — it’s *exclusive* to Cult Beauty.
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You won’t find this beauty anywhere else — it’s *exclusive* to Cult Beauty.
SHOP NOW

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Home to award-winning make up made with all skin types in mind it's a firm favourite amongst sensitive guys and gals Tower 28 Beauty creates versatile and glow-giving staples that bring the California sun to your look. Boasting flexible, skin-like finishes and non-irritating, vegan ingredients, trust these versatile, dew-delivering formulas to upgrade your routine.

With the shine of a gloss and the comforting-feel-slash-sheer-colour of a balm, Tower 28 Beauty's ShineOn Lip Jelly delivers enviable volume and a healthy gleam.

A fresh take on a traditional lip gloss, this innovative formula marks a new era of lacquers that achieve, in their words, "never sticky, always shiny lips". Formulated with a unique blend of five nourishing oils - from apricot and avocado to raspberry and more - this ultra-conditioning formula soothes and protects your lips are it grants a slick of subtle colour. Available in six translucent jelly shades, simply choose between 'XOXO' (sheer pink); 'FIRE' (sheer orange); 'FEAR LESS' (sheer berry); 'CHILL' (clear); 'SPICY' (sheer-ish) red); 'MAGIC' (clear gloss with gold shimmer).

Just swipe and smile! Apply over bare lips or over your favourite lip colour.

Brand:
Tower 28 Beauty

Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.

Frequently Bought Together

Tower 28 Beauty ShineOn Lip Jelly (Various Shades)
This item
Tower 28 Beauty ShineOn Lip Jelly (Various Shades)
from £15.00
Select shade
Recommended item
Tower 28 Beauty ShineOn Milky Lip Jelly (Various Shades)
from £15.00
Select shade
Tower 28 Beauty ShineOn Lip Jelly (Various Shades) + Tower 28 Beauty ShineOn Milky Lip Jelly (Various Shades)

from £30.00

Add both to basket
Tower 28 Beauty ShineOn Lip Jelly (Various Shades)
This item
Tower 28 Beauty ShineOn Lip Jelly (Various Shades)
from £15.00
Select shade
Recommended item
Tower 28 Beauty ShineOn Milky Lip Jelly (Various Shades)
from £15.00
Select shade
Add both to basket

Customer Reviews

Overall Rating : 4.83 / 5 (6 Reviews)
  • 5 5 star reviews
  • 1 4 star reviews
  • 0 3 star reviews
  • 0 2 star reviews
  • 0 1 star reviews
 

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Impressed!

I am normally a matte lip person because I hate my lips feeling sticky with gloss. This is a really comfortable gloss that glides on, it's not sticky, and it gives a lovely sheer flush of colour to the lip. It feels almost like a lip balm which I am really enjoying. I have the shade 'Fire' which seems a little scary because it is bright orange, however, like I said, it gives a natural sheer colour to the lips - no need to worry. I would definitely recommend them and I will be getting the other shades.

Top Reviewer

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Fabulous!

Beautiful, bright lipgloss. Shiney but nothing sticky. Super happy Tower 28 came to Cult beauty.

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Spicy

I think this is really good if you want something subdued/ natural looking. I got Spicy and it ends up just giving me a little bit more colour (like, it makes me look more awake, you know?), so it's really good wear for work or every day. The texture is really nice, it feels really creamy even though it's a gloss, not overly sticky, and it also stays on quite well - I drank water a few times when wearing it and I didn't need to reapply. Also, the tube that they come in makes them look really pigmented, but it won't actually turn out to be bright red lol.

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A little overhyped

This lip jelly has a very light consistency and it's not sticky at all. On the contrary, it feels like an oil that nourishes the lips. The downside is that not long lasting at all and you need to frequently re-aply. Even if you put it over a lipstick that is long-wearing the jelly wiill make it disapper quickly. The applicator is way too small for my taste and it bugs me that the tube does't have a stopper. For all those reasons I find it a bit overhyped.

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Perfect Gloss & Stain Hybrid

It's the perfect gloss and stain hybrid. It doesn't feel sticky on the lips.

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Game changer!

As someone who usually reaches for a matte lip, gloss was off my radar for years. Mask wearing has changed all of that, so I’ve found myself hunting for the perfect non-sticky, subtly pigmented, juicy gloss for over a year and my prayers have *finally* been answered! This formula is so beautiful, as I mentioned there’s no stickiness at all and it almost feels balm-like as it’s so silky. I have the shade ‘Fire’ which is gorgeous on my medium skin tone, but these only have a wash of subtle colour so I think you could confidently pick up any shade and be confident it will suit you. I’ve since picked up ‘Fear Less’ and have my eye on ‘Spicy’ for my next purchase...

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