• It looks like you're visiting from Malta.

    Shop in EUR € and get FREE SHIPPING on orders over €50.

Recently Added Items
    Grand Total -
    The OrdinaryGranactive Retinoid 2% Emulsion<p>To supercharge this serum with advanced anti-ageing ability, The Ordinary includes a high concentration of two &#8216;next generation&#8217; retinoids - hydroxypinacolone reinoate and pure retinol, proven to be more effective than standard retinol formulations. Granactive Retinoid 2% Emulsion is a lightweight, milky-textured serum that works hard to target visible signs of ageing, while remaining gentle enough to avoid the irritation caused by some retinoid products. Lost elasticity, fine lines, wrinkles, pigmentation and uneven skin tone are all easy targets for this superlative skin saviour.</p>ORD0037699151900455 stars, based on76 reviews 8.00Cult BeautyNew

    The Ordinary
    Granactive Retinoid 2% Emulsion
    ( 30ml )

    £8.00
    Add to wishlist

    Item added to bag

    • Why it's Cult

      Supercharged with a high concentration of two ‘next generation retinoids’ (more effective than standard retinoids), this lightweight serum is the perfect antidote to common signs of ageing. Heroically hardworking – yet astonishingly gentle – this targets everything from fine lines and wrinkles to uneven skin tone, to prolong your skin's youthful 'bounce' and radiance.

      WE REGRET WE CANNOT SHIP THE ORDINARY TO CHINA, MALAYSIA, TAIWAN OR THAILAND

    • Description

      To supercharge this serum with advanced anti-ageing ability, The Ordinary includes a high concentration of two ‘next generation’ retinoids - hydroxypinacolone reinoate and pure retinol, proven to be more effective than standard retinol formulations. Granactive Retinoid 2% Emulsion is a lightweight, milky-textured serum that works hard to target visible signs of ageing, while remaining gentle enough to avoid the irritation caused by some retinoid products. Lost elasticity, fine lines, wrinkles, pigmentation and uneven skin tone are all easy targets for this superlative skin saviour.

    • How to use

      Apply a few drops to face in the evening as part of your skin care regimen. Take care not to stray too near to the delicate eye area if you have sensitive eyes - and do not use with other retinoid treatments. Use sun protection in the morning.

      It's worth noting that when pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol. 

    • Full ingredients list

      Aqua (Water), Glycerin, Ethyl Linoleate, Propanediol, Caprylic/Capric Triglyceride, Cetearyl Isononanoate, Bisabolol, Hydroxypinacolone Retinoate, Retinol, Tasmannia Lanceolata Fruit/Leaf Extract, Dimethyl Isosorbide, Inulin Lauryl Carbamate, Glyceryl Stearate, Ceteareth-12, Ceteareth-20, Cetearyl Alcohol, Carrageenan, Xanthan Gum, Acacia Senegal Gum, Cetyl Palmitate, Sucrose Laurate, Polysorbate 20, Behentrimonium Chloride, Potassium Citrate, Trisodium Ethylenediamine Disuccinate, Disodium EDTA, Dehydroacetic Acid, Benzoic Acid, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin

    • Discover More

    View our Shipping Policy here

    Need help? Contact us referencing product code ORD003

    Reviews
    The Ordinary - Granactive Retinoid 2% Emulsion

    The Ordinary Granactive Retinoid 2% Emulsion Reviews

    exellent
    Good way to discover and begin using retinol especially for sensitive skin
    The Ordinary - Retinoid 2% Emulsion
    This is my second bottle. I use it after serum and before moisturiser at night. It's a good price for a retinoid product and I've been pleased with results. No negative side effects will continue to use.
    Love this
    Love this stuff especially for the tiny price tag. Skin is much smoother and looks less dull. I have slightly sensitive skin so I built up to using this so I didn't dry my skin or get any breakouts. Will continue using this as it's doing a great job :D
    Great product
    I have dry, sensitive skin and find this fine on my skin. I ordered two bottles so that I don't run out. I was using a much more expensive product before trying this and find this just as effective.
    Not as great as it sound...
    The cost of the product is magnificent but actually doesn’t do anything for the face apart from sitting on the surface making the skin feels nice. Wouldn’t recommend.
    Super
    Super sérum ! Lisse parfaitement la peau sans l’agresse. Ma peau est plus mise et le teint plus uniforme ! Je la recommande vraiment. ***Super serum! Smooths the skin perfectly without irritating. My skin is more clear and the complexion more even! I really recommend it.
    Love it!!!!!
    I'm a premium beauty product junkie so was a little skeptical about this product as it is so reasonably priced! I take it back - it's fab and although I have very sensitive skin, it was very gentle. I can see a real difference and it makes my other beauty products work harder! I gave my husband some to try and didn't really say much about it, however, the next day he asked what it was as he could see a difference after just one use! Follow the instructions, introduce it slowly and as always use sunscreen. Will definitely be reordering.
    Great anti aging product
    Great product, non invasive, non irritating. Skin just sloughs off, no peeling. I will be upgrading to 5% in squalene when I have used it all up.
    Great purchase
    I used this to treat my teenage son's acne - it has cleared it up so much and now there are just a few spots on his cheek as opposed to all over his face!! Very happy!
    Holy Grail
    I am afraid of Retinol. I am not ready for the peeling that comes with retinol usage. As per the description in Ordinary website, one can get acne at the initial stage of usage. I have been using this product for one month ( twice a week) now. I have seen significant improvement in my skin since the first usage. I didn't get any acne using this. Usually, it takes over 6 months to reap the benefit of Retinol, I could see the benefit in a month. My skin has become soft and little plump. Pros: 1. Superrr Cheap 2.Visibly clear skin 3. Soft and supple skin Cons: 1. Slight (negligible) peeling over nose and forehead.
    It works!
    Makes my skin clearer after each use and does not dry out or irritate the skin. It works as well as the more expensive retinols.
    Ok but sets the skin...
    I have used this for about a month. It's ok but dries my skin out alot.
    Retinol
    Amazing product. Skin looked younger just after few days of using it. I love all no ordinary products!
    Great
    I’m using the bottle about 1 year and no wrinkles and irritation I’m very glad that this product and price. I will buy again and again.
    THE ORDINARY Granactive Retinoid 2% Emulsion
    Great product, great price! I have been using this for a few months and it has really helped with my sun damaged skin and fine lines. It's as good as more expensive Retinoid lotions.
    Amazing
    This is so gentle and my skin feels amazing after this!I have so many serums to use so I can't use this too often, because I don't wanna over-exfoliate, but I like it and I will repurchase for sure when I finish it!
    Great value.
    A noticeable difference to my skin; fresher, tighter pores and no irritation.
    A really great product
    As a 67 year old I'm not always sold on these new types of skincare products, but because The Ordinary's products are so reasonably priced, I thought I'd give them a go. My skin isn't sensitive at all and the only wrinkly bits that really annoy me are the two marionette lines either side of my mouth. Since using this little bottle of loveliness along with the bright red peeling solution used 3 times a week, these lines are starting to be less noticeable. I doubt they'll disappear completely, but I'll certainly keep on using the two products together. This emulsion doesn't irritate my skin at all, it sinks in well and my skin is starting to look fresher, and me less tired. I think I may move up to the 5% one next.
    Bae for life!
    I love this product and have seen the difference just in a week of using it! And it’s not just me people around me have started noticing the difference in my skin. A must buy!
    No makeup makeup
    I have severe pigmentation on one cheek and while this did not reduce the appearance of that noticeably (I didn't purchase this for lightening reasons anyway). It has made the skin on my cheeks and just below my under eye areas really smooth. I am 36 this year and have just the slightest hints of fine lines, and I think this did a good job of making those lines less obvious. I certainly look like I have foundation on when using this product even though I am not wearing any.
    Work's a Treat!
    Due to disability I take a lot of medication, a lot of which has side effects of basically ruining your skin. Adding this little gem into my skincare routine has made a huge difference, after properly researching the how, when and what with of using retinols it's easily the best addition I've made to my skincare. I now refuse to run out of this!
    Recommend
    I would absolutely recommend this, for this price, one of the best retinoids. I find the emulsion is much more friendly to use than in oils
    Amazing
    Literally been using this religiously along with the day serum and I swear people have said my skin looks younger and fresher.
    Amazing
    I would absolutely recommend this, for this price, one of the best retinoids. End the emulsion is much more friendly to use it, than in oils ;-)
    Great Product
    I enjoy waking up to smooth clearer skin the next morning. Definitely, a noticeable difference on the days I use it.
    Great
    I have mature skin. It works gently, but effectively. I recommend!
    Lost without it
    Suffered from adult acne, typical sun-sports, and some hyperpigmentation. Started using this as a "why not?" after being on a strong retinol based medication, after a while I stopped using the cream prescribed from my doctor and slowly started using the retinoid cream from The Ordinary instead...let me tell you, this is now my holy grail. No more strong creams, no more peeling. This is a miracle in a bottle and the time it lasts. Just bought my second bottle, needed to get another one before it runs out. Sometimes I like to put it in the fridge and apply during the night when it's really hot outside, feels so good!
    Amazing :)
    I enjoy waking up to smooth clearer skin the next morning. Definitely, a noticeable difference on the days I use it.
    AMAZING
    I've had mild acne/ dull skin for YEARS, I've spent out loads on expensive products but THIS is the only one that always amazes me. Even after 1 use, it makes my skin texture so much smoother and clearer and fresher looking - and for only £8! I use it at night before creams and always wake up with the best skin :) Don't use it in the morning though or under makeup x
    Worked for texture and dark spots
    If you used the first 'Advanced Retinoid 2%'- which is no longer available, you would love this! I'd say it is a better formula, just as effective but without the chemically-smell from the old one. I have dark skin and suffer from hyper-pigmentation and textured skin, I used this as step 4 of my 12 step routine to increase skin turn-over, and it absorbs very well into the skin. Even though it lasts me 4 months, I get some more every-time it is available because no other retinol products have impressed or worked effectively on my skin.
    Amazing
    I'm so happy I gave it a chance. I couldn't get rid of my scaring and dark spots after hormonal breakouts for a long time and this product works magic for me. There's no competition considering what you get for the price. Love it!
    Perfect
    Just perfect!
    my fave
    Yup, it's as awesome as everyone says!
    Fab
    Worked wonders on my skin- clear even toned smooth translucent and glowing- the envy of many friends!! I ran out and purchased the retinol with squalene-ugh!!! That did absolutely nothing except sit on my face. Thank goodness this is back- perfect for my normal slightly sensitive skin!!
    Good retanoid
    For the price compared to other retinols, I love this product. I don’t notice an dramatic difference in my skin but it definitly keeps it clear and soft.
    Retinol treatment
    I really like this product as part of my night time regime. I have been using it only a couple of days and when I wake up next the morning my face looks brighter and rested. I give it only 4 stars because if I use it on its own it's drying my skin out, so I layer it with a serum and a cream. A fantastic product I definitely buy again.
    Love it
    Since using this product along side some of my other skincare items I've noticed a huge difference in my skin. I used to get a few (nothing major) spots on my chin and around my jawline, however since using once a day/every other I've noticed this doesn't happen anymore.
    Love the full range
    This is a nice non irritating retinoid. Love using it at night on its own when I am being lazy, or pile it with other serums. Leaves my skin a little bit clearer and brighter.
    Fantastic product and price
    This brand and this product are game changers. I've been using this product as part of the regime for dehydrated skin and my skin has never looked better. Highly recommend.
    Affordable & works
    Such good value. 1st bottle but already seeing a difference.
    Great product
    I use this in the eve as part of my skin care routine. It sinks in wonderfully and my skin has been feeling so much smoother than it used to. Would definitely recommend for a dry skin as part of the cleansing / moisturising routine at night.
    Good Product
    I have started a new skin care routine and, combined with other products, I am using this. I have noticed a difference in my skin texture and appearance. My skin feels smooth and skin tone appears more even. Will definitely continue to use. If you’re interested my skin routine is below. Estēe Lauder - advances night repair The Ordinary - Retinoid 2% emulsion Bobby Brown vitamin face base Occasionally using The Ordinary - AHA 30% Peeling Solution
    The Ordinary
    A bit irritating for my sensitive skin. But very efficient. Spots have vanished.
    Good product
    It’s very good.
    Love it!
    A wonderful product - gentle, non-irritating, not too drying. I have sensitive, combination skin and I'm very acne prone, and I've found that with regular use (tolerance built up over time) my pigmentation has reduced and my skin looks smoother and more even. I use in the PM after cleansing, before moisturiser. I found that I had to use a heavier moisturiser (I used Eucerin 5% Urea) when I first started using this product more regularly over the winter.
    Would recommend
    Amazing product!!
    I wanted to like it...
    I wanted to like this after previously using retinoids. However, I broke out more than I ever have in my life. My skin hasn't been the same since.
    Good product
    This is very gentle on my skin and after using it for two weeks I see some difference in the suppleness of the skin. Good product to start with if you are wanting to use retinol
    Amazing
    I bought it for my mother, she's in her 50's. She was shocked by how awesome this product is! She also used it on her hands (she's very insecure about them) and said her hands never looked this better. I'm happy her skin responded this well, I will keep buying it for her.
    Awesome introduction to The Ordinary
    I purchased this in late December and my bottle is nearly finished. So little irritation that the product actually feels soothing to my skin. My face glows the morning after using this and it's definitely softened my skin. I'll be trying 0.5% retinol next but will likely repurchase this too to use on days I don't use the stronger serum. I'm so impressed.
    Nothing special
    Have been using this since November. If I want to be honest, there is no real change that I can see on my skin. Unfortunately, it does clog my pores on my cheeks. I noticed that whenever I apply this my pores look bigger than when I am not using it at all.
    Love it
    Age: 46. Skin type: combination/ sensitive. Major concerns: first signs of ageing, fine lines, brown spots. I've been using this product for a month at night along with Buffet” + Copper Peptides 1% and Marine Hyaluronics. Pros: Doesn't irritate my skin, skin feels soft and "renewed" in the morning, noticing that a small bump/ enlarged pore on my forehead is getting smaller since I began using this product. Cons:Packaging: I'm a bit concerned that every time I use it, some air may get inside the bottle and break down the retinol/ I'd prefer the TO used pump dispensers rather than eyedroppers Overall: love it and will buy again/ would recommend to a friend.
    Amazing
    Have been using this and it's been amazing to my skin.
    Skin feels great
    I do think this has made a difference. I am 57 so my skin is not as good as it used to be, but this makes it feel smooth. Not sure I would pay the price for some of the expensive brands, but at this low price it was worth a try.I think it is excellent value and would recommend.
    Who knows?
    I haven't been using this long enough to know how effective it is on lines but I enjoy using it and prefer the texture to some of the other retinols.
    Smooth effect
    I ordered a few weeks, have been using this emulsion morning and night, love the skin texture after. I am really pleased with the product. It is in my must buy list.
    retinoid
    Love this product
    Great product for acne
    Great for people who suffer with acne and oily skin! I use this every night and it stops spots occurring.
    Great product
    I would definitely recommend it. I saw difference in my skin from the first week I used it! I have melasma after giving birth and noticed a change on my forehead.
    Very useful.
    I have aged skin with post-acne. I like this product. Acts gently, does not irritate the skin. I have used it since may this year. Visually, the skin becomes smoother, softer and more velvety to the touch. Of course, I use other means and together get a great result.
    Game changer
    This product is incredible. I was recommended it by the makeup artist for my wedding 6 months before the big day. The change it has made to my skin is amazing - it looks brighter, fresher and visibly more healthy!
    Gentle
    I was deciding between this or the one in squalane oil and decided to go for this as I tend to break out occasionally in squalane. It was a good decision. I’ve been using this for 3 weeks on alternate nights with no negative reactions to the formula. I think it does help a little with my pigmentation and it certainly makes my face looks brighter! I shaved off a star because of the packaging. It is in a dropper bottle and I tend to believe that the product degrades a little from oxidisation every time u open the bottle, even though it is in a dark glass bottle. But for the price point compared to other products, I really can’t complain.
    Mild but effective
    I really like this product! I'm quite new to Vitamin A/retinoids, so wanted something reasonably gentle to start with as I have quite sensitive skin and do occasionally break out with new products. It's not at all harsh, there's a slight tingle on use but no side effects for me. I have been using this product twice a week, alternating in the evenings with a lactic acid and a retinoid oil, and out of these three, this product leaves me with the plumpest, fresh looking skin the morning after use. It doesn't work miracles, but my fine lines have seen some improvement and my skin generally looks healthier and a lot more fresh. For the price, it's a pretty awesome product and I would ABSOLUTELY recommend trying it out.
    Brilliant!
    I was recommended this by a friend after she read about Kim K using it. I have always been interested in The Ordinary products but wasn't sure what would suit me best. I use this to help prevent premature skin ageing. I couldn't ever not use this now! It's kind on my sensitive skin, I have noticed a huge improvement in my skin texture and its so much clearer also. It generally has improved my skin and I do notice my complexion being a lot brighter. I would tell anyone to try this, and for the price it is great! I will continue using this along with other products from the brand.
    Like water......
    This just absorbs in the skin, no feeling of moisture of serum type situation. I can not use this, feel like I wasted my money only to now go and buy another other serum (beware it's like water - not happy)
    Cure to my spots!
    I definitely believe this product has had a huge involvement in clearing my skin. I've noticed a big difference since using it and it has to lead me to use more of The Ordinary products.
    Love it!
    I use this every evening before I moisturise and it has helped my spots sooo much! So glad I decided to purchase, very good price for the results!
    Amazing
    Loved it..
    Great for skin texture but not spots
    Made my skin smooth and even in texture, however, didn't help my oily zones or acne breakouts as desired. Would buy again just to keep my skin smooth.
    Loved it
    This stuff didn't seem to be working and once I applied it after alpha lipoic acid and it burnt my skin a little. But. After a week or two, I applied makeup and suddenly noticed that I don't need that much of a concealer on my trouble zones! It made my skin tone more even and lightened old blemish spots. My skin feels great!
    AMAZING
    I've been using this for 2-3 weeks now and I can definitely see a difference in my face. My skin feels smoother and brighter and it seems to have helped calm my spots as well. Definitely buying again.
    My least favourite retinol, but still a retinol for £8!
    Bought this after my absolute love affair with using the Hand Chemistry Retinol on my face (honestly it’s an overnight wonder), thinking this would be an upgrade... but it doesn’t seem to improve skin texture or help minimise spots the way the Retinol did at all. I read the bottle of the oil more closely and think maybe my skin was responding to the vitamin C in it?! Anyway, this will probably have some long-term benefits and is a great price for those that can’t afford retinol alternatives, but just didn’t satisfy me immediately the way other retinoids do.
    Already made a huge difference
    Have been using it for a week together with the Pixi Glow Tonic. It has gotten rid of blemishes and made my skin noticeable smoother.
    Did not do much for me
    I wanted so much for this to work well on my fine lines and texture. But I often got some breakouts from it, and after 2/3 of the bottle used, I didn't see any difference in my skin other than that I broke out from it quite often, and that I got a bit drier. (I first used it 2 nights a week, added to every other night for some time, and still no really good signs on my skin). Used up on my chest and hands instead.
    Can't seem to notice a difference
    I'm halfway through my second bottle, and have been using this every night for the past 3-4 months. I have to say as much as I enjoy the concept of the ordinary, this product hasn't done much (if anything) for me. I have oily, textured, acne prone skin, and I have a frown line on my forehead. As far as I could tell this product was meant to have anti-wrinkle effects as well as benefit acne prone skin (over a longer period of time, due to the weak solution in comparison to prescription strength retinoids). At one point I stopped using it for about a week, and the texture of my skin remained the same. I'll probably use up the bottle I have left, but I doubt I'll be repurchasing.
    Couldn't tell what it was doing for my skin
    I'm in my late twenties with relatively okay skin but this was okay. Used this for a good 2 months, moving from twice a week to every other night but I just didn't see any results. Perhaps my skin doesn't really need a retinoid at this juncture so I've also been using it on my neck / décolletage instead. I didn't break out from it but I don't see any marked improvements.
    See all 76 reviewsHide 71 reviews

    Add a Review

    You must be signed in to leave a review

    Add a Review

    Star Rating
    Submit Review