WHY IT'S CULT

"Hyram has absolutely smashed it with ‘Selfless’. From partnering with super-formulator Mark Curry of THE INKEY LIST to sustainably sourced ingredients and climate-conscious practices, this feels like a truly modern brand. The formulas are gossamer light on your skin with a blink and-they-absorb experience, and an ingredients list that checks all the boxes of conscious but demanding skin care lovers."
Alexia Inge, Cult Beauty Co-founder & Co-CEO @alexia.inge