SELFLESS BY HYRAM

Coming soon to Cult Beauty, be the first to know about this exclusive launch...

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Summer Fridays Lip Butter Balm 15g (Various Shades)

BACK IN STOCK

Back by popular demand, move quick to get this beauty hero before it sells out again.
SHOP NOW
4.75 Stars 2417 Reviews
£23.00

Summer Fridays Lip Butter Balm 15g (Various Shades)

BACK IN STOCK

Back by popular demand, move quick to get this beauty hero before it sells out again.
SHOP NOW
4.75 Stars 2417 Reviews
£23.00

Summer Fridays Lip Butter Balm 15g (Various Shades)

BACK IN STOCK

Back by popular demand, move quick to get this beauty hero before it sells out again.
SHOP NOW
4.75 Stars 2417 Reviews
£23.00

BEHIND THE BRAND

The brainchild of Youtuber and skintellectual Hyram Yarbro, this brand is home to effective and sustainable formulas that don't cost the earth. The range's philosophy is rooted in simplicity and skin health — expect gentle yet effective skin care that delivers results without compromising your skin barrier.

WHY IT'S CULT

"Hyram has absolutely smashed it with ‘Selfless’. From partnering with super-formulator Mark Curry of THE INKEY LIST to sustainably sourced ingredients and climate-conscious practices, this feels like a truly modern brand. The formulas are gossamer light on your skin with a blink and-they-absorb experience, and an ingredients list that checks all the boxes of conscious but demanding skin care lovers."
Alexia Inge, Cult Beauty Co-founder & Co-CEO @alexia.inge

3 REASONS WHY YOU *NEED* TO BE ON THIS WAITLIST

From the brand's skin care-savvy founder to its gentle yet efficient formulas, here's why you need to have this eagerly anticipated line on your beauty radar...