VIRTUE

VIRTUE Damage Reverse Serum 30ml

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£36.00

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Image 3 - A teal Virtue Recovery Damage Reverse Serum bottle is shown with a creamy product swatch behind it, and text reads ALPHA KERATIN 60ku®, VIRTUE Real science. True beauty., R RECOVERY DAMAGE REVERSE SERUM® SÉRUM RÉPARATEUR CHEVEUX, Repairs | Mends | Strengthens, Restaure | Répare | Renforce, 30 ml e 1 Fl. Oz. Liq., WHAT IT IS Daily leave-in treatment, WHAT IT DOES Instantly repairs damage and protects hair from future harm, PERFECT FOR All hair types. Image 4 - The image displays a close-up of light beige, fibrous keratin pieces and powder scattered on a white surface, with the text Alpha Keratin 60ku® 100% bio-identical to keratin that makes up hair Clinically proven to replenish keratin lost due to daily damage Restores hair to its healthiest state. Image 5 - A side-by-side comparison image from the back shows a persons blonde hair as dull and frizzy on the left, labeled BEFORE, and smooth, shiny, and healthier on the right, labeled AFTER. Image 6 - A split image shows three magnified grey-scale views of a hair strand, first severely damaged, then partially repaired after 1 use, and finally significantly repaired after 5 uses, with the accompanying text: HAIR STRAND BEFORE, SAME STRAND AFTER 1 USE, SAME STRAND AFTER 5 USES, DAMAGE REVERSE SERUM Key Claims, Instantly repairs, forever protects, 98% of split ends repaired in one use, Clinically proven cuticle-to-cortex hair repair, *In an independent clinical study, with continued use, Damage Reverse Serum® has shown consistent improvement in strand resilience to guard against future damage. Image 7 - A split image of a woman showing before and after views of her hair, with frizzy blonde hair on the left and smooth, shiny blonde hair on the right, labeled BEFORE and AFTER. Image 8 - A promotional image for Virtue hair care products displays a teal pump bottle and a dark blue dropper bottle, with white product smears on a white background, along with descriptive text; the teal bottle is labeled ALPHA KERATIN 60ku® VIRTUE Real science. True beauty. R RECOVERY DAMAGE REVERSE SERUM® SÉRUM RÉPARATEUR CHEVEUX Repairs | Mends | Strengthens Restaure | Répare | Renforce 50 ml e 1.7 Fl. Oz. Liq., accompanied by the text START WITH 1 Damage Reverse Serum® Daily leave-in treatment Instantly repairs damage Protects from future harm; the dark blue bottle is labeled ALPHA KERATIN 60ku® VIRTUE Real science. True beauty. HEALING OIL HUILE RÉPARATRICE Protects | Shines | Mends Protège | Fait Briller | Répare 50 ml e 1.7 Fl. Oz. Liq., accompanied by the text FINISH WITH 2 Healing Oil Everyday hair enhancer Hydrates and adds shine Protects from UV damage. Image 9 - A hand pumps a white product from a bottle into another palm, shown next to an infographic with labels SHAMPOO, CONDITIONER, and STYLER, and a teal bottle of VIRTUE RECOVERY DAMAGE REVERSE SERUM labeled ALPHA KERATIN 60ku™ VIRTUE® Real Science. True Beauty.® RECOVERY DAMAGE REVERSE SERUM™ Repairs | Mends | Strengthens 50 ml 1.7 Fl. Oz. Liq., with text instructions WHEN TO APPLY As the first step in your hair care routine before styling, daily or as needed and HOW TO APPLY 2-3 pumps on damp or dry hair from roots to ends. Image 10 - The image is an infographic listing key ingredients for Damage Reverse Serum, with the title DAMAGE REVERSE SERUM® Key Ingredients; the first section shows fibrous white material representing keratin, labeled Highest Concentration of Alpha Keratin 60KU®, with text Patented 100% bio-identical keratin protein clinically proven to repair and strengthen all hair types; the second section displays a yellow, frilly Tremella Mushroom, labeled TREMELLA MUSHROOM, with text Helps hydrate and retain moisture; and the third section depicts golden liquid with bubbles, labeled SOLAR-PROTECTION COMPLEX, with text Protects against aging, drying, and color-depleting effects of light exposure.

Powered by science, Virtue’s hair care fuses high-quality ingredients to deliver transformative, long-lasting results. Supercharged by its patented Alpha Keratin 60ku, the brand utilises a naturally occurring protein that’s identical to the keratin found in human hair to repair and restore strands from the inside out. Discover the Damage Reverse Serum (30ml), an innovative, reparative formula that instantly restores damaged hair, boosts strength and defends against future breakage.

Revive and shield your strands with Virtue’s Damage Reverse Serum (30ml), designed to instantly repair damage while preventing future breakage.

Powered by the highest concentration of Alpha Keratin 60ku, a bio-identical protein derived from hair that seamlessly bonds to damaged bonds, it restores elasticity, smoothness and strength. Enriched with tremella mushroom polysaccharides for intense hydration, a multi-protection complex shields hair from UV and environmental damage and biomimetic peptides help repair and protect against oxidative stress. This lightweight, cream-to-serum formula absorbs effortlessly from cuticle to core, leaving hair feeling silkier, healthier and more resilient.

Aqua (Water, Eau), C13-15 Alkane, Coconut Alkanes, Propanediol, Glycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Salvia Hispanica Seed Extract, Keratin, Polyglyceryl-3 Methylglucose Distearate, Squalane, Quercus Petraea Fruit Extract, Copper Tripeptide-34, Palmitoyl Dipeptide-52, Citrus Paradisi (Grapefruit) Fruit Extract, Camellia Sinensis Leaf Extract, Panthenol, Arginine, Hydrolyzed Vegetable Protein, Linum Usitatissimum (Linseed) Seed Extract, Quaternium-95, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Extract, Caesalpinia Spinosa Fruit Pod Extract, Lauryl Glucoside, Jojoba Esters, Polyglyceryl-6 Laurate, Shea Butter Ethyl Esters, Hydrogenated Ethylhexyl Olivate, Myristyl Glucoside, Coco-Caprylate/Caprate, Tremella Fuciformis Polysaccharide, Oryza Sativa (Rice) Bran Water, Centella Asiatica Extract, Ethylhexylglycerin, Hydroxypropyltrimonium Hydrolyzed Rice Protein/Siloxysilicate, Helianthus Annuus (Sunflower) Seed Oil, Polyglyceryl-10 Laurate, Phospholipids, Hydrolyzed Linseed Seed, Sodium Dilauramidoglutamide Lysine, Populus Tremuloides Bark Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Bran Extract, Itaconic Acid, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Xylitol, Phytic Acid, Citric Acid, Caprylyl Glycol, Helianthus Annuus (Sunflower) Sprout Extract, Calcium Gluconate, Caprylic Acid, Parfum (Fragrance), Galactoarabinan, Gluconolactone, Trehalose, Maltodextrin, Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol, Chlorphenesin, Sodium Hydroxide, Sodium Benzoate, Sodium Phosphate, Potassium Sorbate, Benzyl Salicylate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Apply 2–3 pumps of this leave-in treatment daily, from roots to ends, on damp or dry hair before styling. Rub the product between your hands, as you would with hand cream, to facilitate a more even application. Start with the areas that have the most damage.