Cult Beauty The Full Potential Edit (worth over £135)

Meet The Hair Edits. Shaped by our expert buying team, save over 70% on targeted formulas tailored to fine and fuller hair types — featuring beauty's buzziest names.

Worth £135, yours for £40. Discover the formulas fuller hair actually needs — expertly curated, packed with favourites and proven to perform.

Maria Nila True Soft Shampoo (travel size; 100ml)

The everyday cleanse that leaves hair softer, smoother and stronger over time.

Maria Nila True Soft Conditioner (travel size; 100ml)

Melts through lengths to effortlessly detangle, soften and revitalise.

Olaplex Rich Hydration Mask (full size; 200ml)

When hair feels depleted, call on this deeply restorative mask for an instant reset.

K18 Leave-In Molecular Repair Hair Mask (deluxe size; 5ml)

Four minutes to resilient, visibly renewed hair with this cult-favourite formula.

Oribe Supershine Moisturizing Cream (travel size; 50ml)

Glossy, mirror-like shine comes courtesy of this lightweight, leave-in conditioner.

Amika Frizz-Me-Not Hydrating Anti-Frizz Treatment (deluxe size; 30ml)

The finishing touch for silky, sleek strands and effortless frizz control.

Innersense I Create Hold (travel size; 60ml)

The styling gel that can hold it all — polished slick backs, bouncy curls and lasting shine.

Virtue Damage Reverse Serum (deluxe size; 15ml)

Peptide and protein-packed serum to restore hair health and prevent future damage.

Maria Nila True Soft Shampoo (travel size; 100ml) Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Glycerin, Argania Spinosa Kernel Oil, Hydrolyzed Wheat Protein, Helianthus Annuus (Sunflower) Seed Oil, Phyllostachys Nigra Leaf Extract, Glycol Distearate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Guar Hydroxypropyltrimonium Chloride, Sodium PCA, Lauryl Methyl Gluceth-10 Hydroxypropyldimonium Chloride,Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Sodium Chloride, Trideceth-5, Dehydroacetic Acid, PEG-150 Pentaerythrityl Tetrastearate, Quaternium-95, PPG-2 Hydroxyethyl Cocamide, Propanediol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Alpha-Isomethyl Ionone, Benzoic Acid, Lactic Acid, Potassium Sorbate, Disodium EDTA, Phenoxyethanol, Parfum/Fragrance, CI 47005/Yellow 10, CI 61570/Green 5, CI 42090/Blue 1.

Maria Nila True Soft Conditioner (travel size; 100ml) Aqua/Water/Eau, CetearylAlcohol, PPG-3 Benzyl Ether Myristate, Behentrimonium Chloride, Polyglyceryl-3 Polyricinoleate, Stearamidopropyl Dimethylamine, Argania Spinosa Kernel Oil, Moringa Oleifera Seed Oil, Olea Europaea (Olive) Fruit Oil, Helianthus Annuus (Sunflower) Seed Oil,Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Trideceth-5, Glycerin, Sodium PCA, Cetrimonium Chloride, Dimethiconol, Dimethicone, Propanediol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Quaternium-95, Sodium Chloride, Dehydroacetic Acid, Benzoic Acid, Lactic Acid, Alpha-Isomethyl Ionone, Phenoxyethanol, Parfum/Fragrance, CI 47005/Yellow 10, CI 61570/Green 5, CI 42090/Blue 1.

Olaplex Rich Hydration Mask (full size; 200ml) Aqua/Water/Eau, Cetearyl Alcohol, Dodecane, C10-18 Triglycerides, Behentrimonium Methosulfate, Propanediol, Behentrimonium Chloride, Helianthus Annuus (Sunflower) Seed Oil, Persea Gratissima (Avocado) Oil, Brassicamidopropyl Dimethylamine, Glycerin, Hydrogenated Rapeseed Oil, Myristyl Myristate, Carthamus Tinctorius (Safflower) Seed Oil, Brassica Glycerides, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Crambe Abyssinica Seed Oil, Dioctyldodecyl Dodecanedioate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Propylheptyl Caprylate, Ethyl Oleate, Fragrance/Parfum, Styrene/Butadiene Copolymer, Phenoxyethanol, Quaternium-87, Isopropyl Alcohol, Lactic Acid, Guar Hydroxypropyltrimonium Chloride, Caprylic/Capric Triglyceride, Ceratonia Siliqua (Carob) Gum, Propylene Glycol, Maltodextrin, Chlorphenesin, Ethylhexylglycerin, Bis-Aminopropyl Diglycol Dimaleate, Sclerotium Gum, Arginine, Silybum Marianum Seed Extract, Succinic Acid, Trisodium Ethylenediamine Disuccinate, Hexyl Cinnamal, Limonene, Citral, Olea Europaea (Olive) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Sodium Benzoate, TBHQ, Sodium Hydroxide, Yellow 5 (CI 19140), Yellow 6 (CI 15985).

K18 Leave-In Molecular Repair Hair Mask (deluxe size; 5ml) Water (Aqua) (Eau), Alcohol Denat., Propylene Glycol, Cetearyl Alcohol, Dicaprylyl Ether, Cetyl Esters, Behentrimonium Chloride, Polysorbate 20, sh-Oligopeptide-78, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Isopropyl Alcohol, Tocopherol, Phenoxyethanol, Potassium Sorbate, Citric Acid, Fragrance (Parfum), Geraniol, Linalool, Hexyl Cinnamal, Benzyl Alcohol.

Oribe Supershine Moisturizing Cream (travel size; 50ml) Aqua/Water/Eau, Dimethicone, Cyclopentasiloxane, Dimethiconol, Butylene Glycol, Phenyl Trimethicone, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Parfum/Fragrance, Isohexadecane, Oleth-10, Chlorphenesin, Polysorbate 80, Cyclohexasiloxane, Tetrasodium EDTA, Panthenol, Sorbic Acid, Sorbitan Oleate, Glycerin, Benzophenone-4, Helianthus Annuus (Sunflower) Seed Extract, Cinnamidopropyltrimonium Chloride, Styrax Benzoin Resin Extract, Wheat Amino Acids, Hydrolyzed Jojoba Protein, Hydrolyzed Rice Protein, Tin Oxide, Hydrolyzed Soy Protein, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Phenoxyethanol, Hydrolyzed Vegetable Protein, Phospholipids, Kaempferia Galanga Root Extract, Leontopodium Alpinum Extract, Potassium Sorbate, Citrullus Lanatus (Watermelon) Fruit Extract, Sodium Benzoate, Citric Acid, Potassium Benzoate, Leuconostoc/Radish Root Ferment Filtrate, Citrulline, Disodium EDTA, Ethylhexylglycerin, Tocopheryl Acetate, PPG-3 Benzyl Ether Myristate, Litchi Chinensis Pericarp Extract, Moringa Oleifera Seed Extract, Benzyl Alcohol, Ascorbyl Palmitate, Retinyl Palmitate, Disodium Phosphate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Benzyl Benzoate, Limonene, Linalool, Hexyl Cinnamal, Citral, CI 77019 (Mica), CI 77891 (Titanium Dioxide).

Amika Frizz-Me-Not Hydrating Anti-Frizz Treatment (deluxe size; 30ml) Water/Eau/Aqua, Butylene Glycol, Isododecane, Dipropylene Glycol, Amodimethicone, Polyquaternium-37, Polysilicone-29, Silicone Quaternium-18, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut/Nuix De Coco) Oil, Glycolic Acid, Lactic Acid, Panthenol, Tocopherol, Aloe Barbadensis Leaf Juice, Trehalose, Ethyl Linoleate, Ethyl Oleate, Caprylic Acid, Xylitol, Cetearyl Alcohol, Phenyl Trimethicone, Behentrimonium Chloride*, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Trideceth-6, Trideceth-12, Polyglyceryl-10 Laurate, Sodium Lignosulfonate, Tetrasodium Glutamate Diacetate, Maltodextrin, Ceresin, Magnesium Aluminum Silicate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin *Antistatic Agent/Agent Antistatique.

Innersense I Create Hold (travel size; 60ml) Water/Aqua/EAU, Aloe Barbadensis Gel, Hydroxyethylcellulose, Maltodextrin Copolymer, Potassium Hydroxide, Gluconolactone, Sodium Benzoate, Calcium Gluconate, Alkyl Acrylate Crosspolymer, Citrus Aurantium Dulcis Peel Oil, Caprylic/Capric Triglyceride, Potassium Sorbate, Sodium Phytate, Glycerin, Chamomilla Recutita (Matricaria) Flower Extract, Eucalyptus Globulus Leaf Extract, Ginkgo Biloba Leaf Extract, Aspalathus Linearis Leaf Extract, Honey Extract, Limonene.

Virtue Damage Reverse Serum (deluxe size; 15ml) Aqua (Water, Eau), C13-15 Alkane, Coconut Alkanes, Propanediol, Glycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Salvia Hispanica Seed Extract, Keratin, Polyglyceryl-3 Methylglucose Distearate, Squalane, Quercus Petraea Fruit Extract, Copper Tripeptide-34, Palmitoyl Dipeptide-52, Citrus Paradisi (Grapefruit) Fruit Extract, Camellia Sinensis Leaf Extract, Panthenol, Arginine, Hydrolyzed Vegetable Protein, Linum Usitatissimum (Linseed) Seed Extract, Quaternium-95, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Extract, Caesalpinia Spinosa Fruit Pod Extract, Lauryl Glucoside, Jojoba Esters, Polyglyceryl-6 Laurate, Shea Butter Ethyl Esters, Hydrogenated Ethylhexyl Olivate, Myristyl Glucoside, Coco-Caprylate/Caprate, Tremella Fuciformis Polysaccharide, Oryza Sativa (Rice) Bran Water, Centella Asiatica Extract, Ethylhexylglycerin, Hydroxypropyltrimonium Hydrolyzed Rice Protein/Siloxysilicate, Helianthus Annuus (Sunflower) Seed Oil, Polyglyceryl-10 Laurate, Phospholipids, Hydrolyzed Linseed Seed, Sodium Dilauramidoglutamide Lysine, Populus Tremuloides Bark Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Bran Extract, Itaconic Acid, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Xylitol, Phytic Acid, Citric Acid, Caprylyl Glycol, Helianthus Annuus (Sunflower) Sprout Extract, Calcium Gluconate, Caprylic Acid, Parfum (Fragrance), Galactoarabinan, Gluconolactone, Trehalose, Maltodextrin, Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol, Chlorphenesin, Sodium Hydroxide, Sodium Benzoate, Sodium Phosphate, Potassium Sorbate, Benzyl Salicylate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Maria Nila True Soft Shampoo (travel size; 100ml)

Apply to wet hair twice. The first cleanse removes dirt, grease and residual styling products. The second cleanse prepares the hair for treatment.

Maria Nila True Soft Conditioner (travel size; 100ml)

Apply after rinsing out your hair mask. Leave the conditioner in for 3-5 minutes to ensure the best result. Wash out afterwards.

Olaplex Rich Hydration Mask (full size; 200ml)

After shampooing, apply mask generously to wet hair, focusing on mid-lengths to ends. Leave on for 3-5 minutes, then rinse well. Use weekly for best results.

K18 Leave-In Molecular Repair Hair Mask (deluxe size; 5ml)

Shampoo and rinse. Do not use conditioner, towel dry hair thoroughly, apply and wait four minutes. Do not rinse out. After four minutes, apply styling products if desired and dry/style as usual.

Oribe Supershine Moisturizing Cream (travel size; 50ml)

Work a small amount into damp or wet hair from mid-shaft to ends. Blowout or dry naturally. Use on strays throughout the day.

Amika Frizz-Me-Not Hydrating Anti-Frizz Treatment (deluxe size; 30ml)

Prior to heat styling, mist onto clean, damp hair in sections. Comb through evenly to ensure hair is fully saturated. Heat style with a blow dryer or diffuser for best results.

Innersense I Create Hold (travel size; 60ml)

Section wet hair and distribute one to two pumps into fingertips, raking from roots to ends. Diffuse, air or blow dry to define texture and style. On dry hair, apply one pump for structure and hold.

Virtue Damage Reverse Serum (deluxe size; 15ml)

On clean, damp hair, apply two to three pumps just below your roots to the ends. Use as the first step in your routine on wash days or as needed.