VIEVE

VIEVE Icon Mascara 9ml

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Recommended Retail Price: £27.00 Current price: £20.25

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Image 6 - Two gold ribbed mascara tubes are displayed on a white background, one upright labeled VIEVE and one tilted labeled ICON MASCARA, with an extended mascara wand showing its black brush, alongside promotional text saying UP TO 356% INCREASED LASH VOLUME*, UP TO 24-HOUR WEAR**, SMUDGE-PROOF**, *BASED ON A CLINICAL EVALUATION OF 22 WOMEN AFTER 30 MINUTES, **BASED ON A 21-DAY CLINICAL TRIAL ON 22 WOMEN. Image 7 - A black mascara wand with visible bristles is on the left, and a similar wand heavily coated with black mascara is on the right, under the text: ICON MASCARA, JUMBO SPIRAL NYLON BRUSH LOADS LASHES WITH MAXIMUM PRODUCT IN ONE SWIPE, CREATE DRAMATIC VOLUME FROM ROOT TO TIP WITHOUT CLUMPING, BLENDS LASH-CARE INGREDIENTS WITH A FILM-FORMING TECHNOLOGY FOR LONG-LASTING VOLUME AND CONDITIONING.

Paying homage to its founder, Jamie Genevieve, VIEVE means 'full of life'. Inspired by her passion for make up and journey from beauty blogger to make up maestro, Jamie has created a brand that empowers, encourages self-belief and delivers confidence. Dialling up the volume, the Icon Mascara transforms lashes in just one sweep.

Famed for its length and curl, the VIEVE Icon Mascara is set to become the star of your makeup bag.

Featuring a jumbo spiral brush, this mascara cloaks every individual lash in its lengthening, jet-black formula. Mixed with a cocktail of panthenol, castor and argan oils, the blend nourishes as it lengthens, for lashes worth fluttering.

Aqua/Water/Eau, Cera Carnauba/Copernicia (Carnauba) Wax/Cire De Carnauba, Glyceryl Stearate, Vp/Hexadecene Copolymer, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Polyvinyl Alcohol, Acrylates Copolymer, Palmitic Acid, Stearic Acid, Propanediol, Oryza Sativa (Rice) Bran Wax, Octyldodecanol, 1,2-Hexanediol, Hydroxyacetophenone, Panthenol, Rhus Verniciflua Peel Wax/Cera, Sodium Hydroxide, Caprylic/Capric Triglyceride, Caprylhydroxamic Acid, Pistacia Lentiscus (Mastic) Gum, Sodium Benzoate, Argania Spinosa Kernel Oil, Iron Oxides (Ci 77499).

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Start at the root of your lashes and sweep up towards the ends in smooth, even strokes. Layer while the formula's still slightly wet for extra volume. One coat gives a clean, casual look. Or, keep building for extra drama, no curler needed.