OUAI Detox Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Customer Reviews
5 stars rating 530 reviews
4 stars rating 103 reviews
3 stars rating 22 reviews
2 stars rating 6 reviews
1 stars rating 6 reviews
Top Customer Reviews
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Squeaky clean
I absolutely love this. I have fine hair that breaks easily so use a lot of oils and creams in styling. I use this shampoo about twice a week to remove all the build up. Hair feels squeaky clean, smells fresh and feels like a reset. Bottle lasts ages too and I have waist length hair.
by Ru12 Verified Purchase
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Best shampoo ever!
I’m one of those people that used to have to wash their hair every other day because it’s always getting greasy, however I can honestly say this shampoo has changed my life! I can now get 4/5 days out of my hair easily. Best shampoo ever!
by Sarah Verified Purchase
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The best
Absolutely love this detox shampoo. Use weekly and leaves my hair super clean and managble.
by Nix Verified Purchase
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Great for a deeper cleanse
I use once week to clear build up, makes my hair last an extra day with regards to washing
by Kels Verified Purchase
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It’s good!
This actually STRIPS your hair so not for everyday or frequent use but so nice at removing buildup especially as someone with thick hair that exercises and sweats a lot.
by Tb123 Verified Purchase
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Gentle but thorough cleanse with gorgeous scent
I use this about once a week as a first shampoo before I put on a shampoo specifically targeted to my hair type, and this is just fantastic. It cleanses really well but doesn't give you that horrible dried out and irritated scalp feeling, it's quite gentle. And it smells amazing, which is always a plus in my book!
by Wieb Verified Purchase
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Brilliant Cleansing Shampoo!
This is my go to clarifying shampoo to cleanse my hair of product build up. I use it once a week as part of my hair care routine and it works really well at removing product residue leaving it feeling refreshed.
by Mimi
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Buy again and again
This is now my 5th bottle of this shampoo. It’s perfect for giving your scalp a deep thorough clean. Can be drying so I only use once per week but as long as you use a hydrating conditioner it's fine.
by Luci Verified Purchase
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Good for a deep cleanse
I wash my hair once a week and I use this product once a month. Really good for giving your scalp a deep cleanse and preventing build up of products.
by Chlo Verified Purchase
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Third purchase
This is an essential if you have curly hair. It completely removes all build up and leaves your scalp and hair extremely clean. I use this shampoo as a first wash, followed by a moisturising shampoo and a good conditioner and it resets my hair, love it.
by Sue Verified Purchase
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