Color Wow Root Cover Up 1.9g (Various Shades)

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RRP: ~~£29.50~~ Current price: £22.13

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Image 1 - A split image shows a persons hair roots before and after treatment, with the left panel showing dark roots against blonde hair labeled BEFORE, and the right panel showing blonde roots blended into blonde hair labeled AFTER, with text below stating ROOT COVER UP SHADE: PLATINUM. Image 2 - An open black compact from Color Wow displays a mirror, light brown powder, and a double-ended brush, with text on the compact reading WOW COLOR WOW, and additional text on the image reading WHY ITS WOW, Instantly covers roots + greys, Easy, precise, no-mess, Looks + feels natural, Water-resistant, long-lasting, No waxes, dyes or PPD. Image 3 - Light beige, textured powder, broken into pieces on a white background, with text that reads No waxes, dyes or sprays No mess, never runs You can even swim in it! Image 4 - A root cover up shade finder displaying eight circular hair color swatches: platinum, blonde, dark blonde, red, light brown, medium brown, dark brown, and black.

Solving your hair care concerns, Color Wow is always at the cutting-edge of innovation. With simple yet effective products, aimed at those with colour-treated hair, the brand identifies your tresses 'pain points' and resolves them with its range of targeted formulas. Here to help you go longer between salon appointments is the Root Cover Up (2.1g), a coloured powder that instantly hides greys, fills in grown out roots, touches up highlights and even fills in sparse areas.

Can't get a colour appointment? There's no need to stress when the Root Cover Up (2.1g) from Color Wow is here to save the day.

Available in an array of hues, this weightless mineral powder clings to your hair to cover the look of greys and any grown-out roots that have decided to make an appearance. Complete with a mirror and double-ended application brush (one flat side for broad sweeps and one small domed for targeted precision), this set makes colour cover-ups quick and easy. The no-mess formula settles over your strands with a soft, water-resistant finish, so swimming or walking in the rain is never off the cards.

'Platinum': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).

'Blonde': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 Iron Oxides), Ci 77499 (Iron Oxides).

'Light Brown': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides).

'Medium Brown': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides).

'Dark Brown': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides), Ci 77492 (Iron Oxides).

'Black': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Ci 77891 (Titanium Dioxide), Ci 77499 (Iron Oxides).

'Red': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Dimethicone, Tin Oxide,Ci 77891 (Titanium Dioxide), Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77492 Iron Oxides).

'Dark Blonde': Talc, Synthetic Fluorphlogopite, Mica, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Aluminum Starch Octenylsuccinate, Pentaerythrityl Tetraisostearate, Ethylhexylglycerin, Zea Mays (Corn) Starch, Phenoxyethanol, Kaolin, Triethoxycaprylylsilane, Potassium Sorbate, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides).

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Apply to dry hair. Load up the small end of the brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out (do not use sweeping motion). Apply more powder as needed. To extend highlights, use the side edge of the small brush.