amika

amika Normcore Signature Shampoo Refillable Pouch 500ml

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Image 10 - A close-up of bright orange sea buckthorn berries with text overlaid reads: our signature superfruit: sea buckthorn nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength. Image 11 - Two orange Amika Normcore shampoo and conditioner bottles are on a white surface in front of an orange tiled wall with an orange towel, showing text: amika: normcore signature shampoo shampooing signature 275 ml / 9.3 US fl. oz., amika: normcore signature conditioner après-shampooing signature 275 ml / 9.3 US fl. oz., and features: color safe, vegan, cruelty-free, silicone-free, paraben-free, phthalate-free, sles + sls-free, suitable for chemically treated hair. Image 2 - A smiling woman with long dark hair holds an orange amika: bottle on an orange background, with text reading nutrient-rich duo for medium to thick hair, hair is 7x more conditioned*, gently cleanses, adds weightless hydration, promotes elasticity, color safe*, and *CLINICALLY PROVEN WHEN SHAMPOO + CONDITIONER ARE USED TOGETHER AS A SYSTEM. Image 3 - A split image shows a woman with reddish-brown hair before and after a treatment, with the before image showing somewhat unruly hair and the after image showing smoother hair, labeled before and after respectively, with additional text that says nourish + soften medium to thick hair. Image 4 - Two orange Amika Normcore shampoo and conditioner bottles are surrounded by sea buckthorn berries and coconut ingredients on an orange background, with text that reads: nourishing ingredients, SEA BUCKTHORN helps to nourish + restore lipids in hair, COCONUT ACID helps to lather + condition, amika: normcore signature shampoo shampooing signature 375 ml / 12.6 fl. oz. and amika: normcore signature conditioner après-shampooing signature 375 ml / 12.6 fl. oz. Image 5 - A before and after image showing reddish-brown hair, with the left side appearing frizzier and the right side appearing smoother and softer, with the visible text before, after, and nourish + soften medium to thick hair. Image 6 - A vibrant orange background features a lineup of six Amika haircare products, including a dry shampoo, detangling primer, shampoo, conditioner, styling oil, and a conditioning mask, with visible text reading nourishing essentials at every step, volumizing dry shampoo, detangling primer, wash day duo, lightweight styling oil, conditioning mask, Amika perk up dry shampoo, Amika the wizard silicone-free detangling primer, Amika normcore signature shampoo, Amika normcore signature conditioner, Amika superfruit star lightweight hair styling oil, Amika soulfood nourishing mask. Image 7 - A split image shows a woman with wavy, dull-looking hair on the left labeled before, and on the right, the same woman with smoother, shinier hair labeled after, with additional text that reads nourish + soften medium to thick hair. Image 8 - The image is a product guide titled discover your wash day hero, displaying five amika shampoo and conditioner sets with descriptions: normcore signature for medium to thick hair types that nourish + soften; big hit volumizing for flat, fine-medium hair types (1-3a) that add volume; forget frizz antifrizz for frizz-prone, medium to thick hair types (2a-4c) that fight frizz + humidity; the kure strength repair for all hair types experiencing damage (1-4c) that strengthen + reduce breakage; and hydro rush intense moisture for dry, textured + coarse hair (2a-4c) that deeply hydrate. Image 9 - A collage of scent ingredients on a warm background, showing grapefruit slices, vanilla beans, white orchid flowers, and dark wood sticks, with text labels reading the signature scent, SANDALWOOD, ORCHID, VANILLA, ROSE, GRAPEFRUIT.

Translating to 'friend', amika is designed to be your mane's new BFF. Born in Brooklyn and founded in 2007, the brand isn't afraid to bend the rules. Championing itself as inclusive to all, it celebrates different tresses textures, types and styles. Wondering where to start? Allow us to reintroduce you to the brand's universal favourite. Packed with a cocktail of vitamins and antioxidants, the Normcore Signature Shampoo is made with all hair types in mind and works wonders at refreshing and hydrating your locks.

Not to brag but the Normcore Signature Shampoo is worth the hype! amika's mantra reminds us that "all hair is welcome" and as the brainchild of a collective of creatives, hair stylists, chemists and formula enthusiasts, rest assured that all hair types are just one dollop away from lustrous locks!

This lathering formula is as refreshing as it is hydrating. Expect soft, shiny and most importantly, clean strands after just one use of this coconut acid infused miracle-in-a-bottle. Rich in omega 7 sea buckthorn, this lotion promotes elasticity to bring back the bounce to your tresses. Plus, amika's signature scent of warm vanilla, sweet-sweet clover and fresh citrus just got even more potent. Pssst, did we mention that it's safe for colour-treated, Brazilian-treated and keratin-treated hair? We meant it when we said 'all hair'.

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Wet hair and emulsify a small amount in your hands.

Massage through scalp and hair.

Rinse thoroughly with warm water and follow with the Normcore Signature Conditioner for best results.

Avoid contact with eyes.

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