Like its conditioner companion, this shampoo is the only thing that works in my hard water area. Lathers very well and does not strip hair of natural oils. Hair is baby soft and smells divine. Can’t do without.

I have fine hair,but alot of it and after trying a sample of the medium shampoo i decided to order it. First of all the smell is amazing, but the product is also outstanding. It lathers well and your hair is left feeling really clean. I’ll be repurchasing this one

I have dark brown hair with balayage and this strips the colour. On day two after a wash my hair was already uncomfortably greasy and I can usually go a few days. The smell however is divine. Would not repurchase. 

I had high hopes for this shampoo (and conditioner) and I only ordered it because my usual Davines had been out of stock for weeks (which I love). Anyway, I used this for the first time one evening and let my hair air dry and my hair never looks at its best when I do this but it’s manageable, but on this occasion with this shampoo it was tangly, tuggy and I struggled to get my brush through it the following morning and it was difficult to straighten. It’s better after blow drying but my hair still feels quite dry after using. I’ll use it because it was expensive but won’t purchase again. 

I've been using Davines for years. My hair likes it, smells great, but I got bored. Tried a few other best selling brands and... nah. I was about to go back to my trusted Davines when I've decided to buy this. First of all: smells amazing. So nostalgic, so clean. Immediately after towelling drying my hair, I've noticed the difference, particularly the frizz. I have long, thick Brazilian hair and this shampoo is just perfect for it. I use with the thick hair conditioner and am so impressed. Love it.

I like this shampoo a lot .it cleanes the hair very well and the scent is very nice .

It appears that the scent of this shampoo is like marmite - people either love it or hate it. Unfortunately I’m firmly in the hate it category and honestly, the only person I could think of that would enjoy the awful, overpowering scent of this shampoo is my grandmother. I’ve given the shampoo 2 stars as it did leave my hair clean, but Gosh, I wish it didn’t cost so much so I could just bin it - it smells horrible. It has a really strong granny-type soapy-powdery scent that really clings onto your hair and lingers through to the next day even with hair oil from another brand applied over the top of it. It’s over-powering and even my fiancé said he wasn’t sure he’d be able to get on with my hair smelling of it for however long it takes for the bottle to run out. I think there are better hair products that smell much nicer out there, so would definitely avoid this one. The packaging also looks cheap.

Went for Ouai after not being able to get hold of my usual brand (Alterna) and the reviews seemed a no-brainer. Not for me. Leaves my medium, long (knot-free) brunette hair a matted weave of a nest. Feels like there’s constantly residue left on it and it’s knotty within about 1.8 seconds of styling. Have given benefit of the doubt over 8-10 washes now (bought both the shampoo & conditioner) but still the same end result. Bitterly disappointing considering the price tag. One plus = smells nice.

As a hairstylist, I can definitely say this is a great product. Cleans the hair and scalp but doesn't strip the hair. I have never tried a more fragranced shampoo and I've tried probably over 200 shampoos. Heavily but heavenly fragranced. Smells like flowers smacked in your face. Most compliments I've gotten on scent, whilst not wearing perfume.

I have quite long, slightly wavy hair which I was finding was greasy at the top and dry at the bottom. I bought this as a step into trying out more expensive brands and I am not disappointed! This washes my hair beautifully, and I am finding my hair is staying cleaner for longer and even less fuzzy if I let it dry naturally (with some leave in conditioner in of course). I am going to try the conditioner next to see if this makes my hair even better!