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OUAI Medium Hair Shampoo 300ml

From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.

Delivering a very happy medium, this gently refreshing shampoo restores control and near-blinding shine to hair that feels dry and dull.

It’s infused with hair-strengthening hydrolysed keratin to encourage smooth, frizz-free lengths, while a blend of babassu and coconut oil grants deeply nourishing hydration to your hair. Last but definitely not least, the miracle ingredient behind this shampoo’s glossy shine is vitamin-rich kumquat fruit extract. Their iconic ‘Mercer Street’ fragrance is beautiful bonus; orange melds with peony, magnolia, jasmine and musk for a gorgeous scent even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too.

Massage into wet hair - pause to admire the delicious scent - then rinse away.

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6)

Volume:
300ml
Brand:
OUAI

Frequently Bought Together

OUAI Medium Hair Shampoo 300ml
This item
OUAI Medium Hair Shampoo 300ml
£24.00
Select size
OUAI Medium Hair Shampoo 300ml + OUAI Medium Hair Conditioner 300ml

Total Price: £48.00

Add both to basket
OUAI Medium Hair Shampoo 300ml
This item
OUAI Medium Hair Shampoo 300ml
£24.00
Select size
Add both to basket

OUAI Medium Hair Shampoo 300ml

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GBP 24.0

£24.00

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From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.

Delivering a very happy medium, this gently refreshing shampoo restores control and near-blinding shine to hair that feels dry and dull.

It’s infused with hair-strengthening hydrolysed keratin to encourage smooth, frizz-free lengths, while a blend of babassu and coconut oil grants deeply nourishing hydration to your hair. Last but definitely not least, the miracle ingredient behind this shampoo’s glossy shine is vitamin-rich kumquat fruit extract. Their iconic ‘Mercer Street’ fragrance is beautiful bonus; orange melds with peony, magnolia, jasmine and musk for a gorgeous scent even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too.

Massage into wet hair - pause to admire the delicious scent - then rinse away.

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6)

Volume:
300ml
Brand:
OUAI

Frequently Bought Together

OUAI Medium Hair Shampoo 300ml
This item
OUAI Medium Hair Shampoo 300ml
£24.00
Select size
OUAI Medium Hair Shampoo 300ml + OUAI Medium Hair Conditioner 300ml

Total Price: £48.00

Add both to basket
OUAI Medium Hair Shampoo 300ml
This item
OUAI Medium Hair Shampoo 300ml
£24.00
Select size
Add both to basket

Customer Reviews

Overall Rating : 4.38 / 5 (21 Reviews)
  • 16 5 star reviews
  • 1 4 star reviews
  • 1 3 star reviews
  • 2 2 star reviews
  • 1 1 star reviews
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Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

The very best

Like its conditioner companion, this shampoo is the only thing that works in my hard water area. Lathers very well and does not strip hair of natural oils. Hair is baby soft and smells divine. Can’t do without.

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One of the best

I have fine hair,but alot of it and after trying a sample of the medium shampoo i decided to order it. First of all the smell is amazing, but the product is also outstanding. It lathers well and your hair is left feeling really clean. I’ll be repurchasing this one

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Read if you’ve got coloured hair

I have dark brown hair with balayage and this strips the colour. On day two after a wash my hair was already uncomfortably greasy and I can usually go a few days. The smell however is divine. Would not repurchase. 

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Disappointed

I had high hopes for this shampoo (and conditioner) and I only ordered it because my usual Davines had been out of stock for weeks (which I love). Anyway, I used this for the first time one evening and let my hair air dry and my hair never looks at its best when I do this but it’s manageable, but on this occasion with this shampoo it was tangly, tuggy and I struggled to get my brush through it the following morning and it was difficult to straighten. It’s better after blow drying but my hair still feels quite dry after using. I’ll use it because it was expensive but won’t purchase again. 

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I can't believe it took me so long

I've been using Davines for years. My hair likes it, smells great, but I got bored. Tried a few other best selling brands and... nah. I was about to go back to my trusted Davines when I've decided to buy this. First of all: smells amazing. So nostalgic, so clean. Immediately after towelling drying my hair, I've noticed the difference, particularly the frizz. I have long, thick Brazilian hair and this shampoo is just perfect for it. I use with the thick hair conditioner and am so impressed. Love it.

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I like it a lot

I like this shampoo a lot .it cleanes the hair very well and the scent is very nice .

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Awful smell

It appears that the scent of this shampoo is like marmite - people either love it or hate it. Unfortunately I’m firmly in the hate it category and honestly, the only person I could think of that would enjoy the awful, overpowering scent of this shampoo is my grandmother. I’ve given the shampoo 2 stars as it did leave my hair clean, but Gosh, I wish it didn’t cost so much so I could just bin it - it smells horrible. It has a really strong granny-type soapy-powdery scent that really clings onto your hair and lingers through to the next day even with hair oil from another brand applied over the top of it. It’s over-powering and even my fiancé said he wasn’t sure he’d be able to get on with my hair smelling of it for however long it takes for the bottle to run out. I think there are better hair products that smell much nicer out there, so would definitely avoid this one. The packaging also looks cheap.

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Nope

Went for Ouai after not being able to get hold of my usual brand (Alterna) and the reviews seemed a no-brainer. Not for me. Leaves my medium, long (knot-free) brunette hair a matted weave of a nest. Feels like there’s constantly residue left on it and it’s knotty within about 1.8 seconds of styling. Have given benefit of the doubt over 8-10 washes now (bought both the shampoo & conditioner) but still the same end result. Bitterly disappointing considering the price tag. One plus = smells nice.

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Great

As a hairstylist, I can definitely say this is a great product. Cleans the hair and scalp but doesn't strip the hair. I have never tried a more fragranced shampoo and I've tried probably over 200 shampoos. Heavily but heavenly fragranced. Smells like flowers smacked in your face. Most compliments I've gotten on scent, whilst not wearing perfume.

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Worth trying

I have quite long, slightly wavy hair which I was finding was greasy at the top and dry at the bottom. I bought this as a step into trying out more expensive brands and I am not disappointed! This washes my hair beautifully, and I am finding my hair is staying cleaner for longer and even less fuzzy if I let it dry naturally (with some leave in conditioner in of course). I am going to try the conditioner next to see if this makes my hair even better!

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