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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Medium Hair Shampoo (300ml), a nourishing formula that will transform dreams of healthy, hydrated locks into reality...
Finding the middle ground between healthy and happy tresses, the Medium Hair Shampoo (300ml) cleanses , hydrates and summons shine.
Laying the foundation for stronger locks, this formula is infused with hydrolysed keratin (AKA the ideal pairing for heat-damaged hair) and kumquat fruit extract, which helps to return tired tresses to their former, glossy glory. Plus, a moisturising blend of babassu and coconut oils will bring hair bright up to date. Oh, and fans of the brand's Mercer Street fragrance will be pleased to hear that it makes an appearance here too: think zesty orange and Italian lemon happily married with floral notes of peony, magnolia, and jasmine. A complete refresh for your strands and senses... we're obsessed.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather the product in your palms before massaging into wet hair, paying extra attention around your roots and scalp. Rinse thoroughly.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- OUAI
- 300ml
Frequently Bought Together
![OUAI Medium Hair Shampoo 300ml OUAI Medium Hair Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12505452-1725085923681880.jpg)
![OUAI Medium Hair Shampoo 300ml OUAI Medium Hair Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12505452-1725085923681880.jpg)
![OUAI Medium Hair Conditioner 300ml OUAI Medium Hair Conditioner 300ml](https://static.thcdn.com//productimg/130/130/12505453-9475085923900679.jpg)
Total Price: £56.00
Add both to basket![OUAI Medium Hair Shampoo 300ml OUAI Medium Hair Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12505452-1725085923681880.jpg)
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4 instalments of £7.00 with clearpay Learn more
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FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND
![The Summer Lovers Goody Bag (Worth Over £290)](https://static.thcdn.com//productimg/300/300/15404906-1145164933564212.jpg)
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Medium Hair Shampoo (300ml), a nourishing formula that will transform dreams of healthy, hydrated locks into reality...
Finding the middle ground between healthy and happy tresses, the Medium Hair Shampoo (300ml) cleanses , hydrates and summons shine.
Laying the foundation for stronger locks, this formula is infused with hydrolysed keratin (AKA the ideal pairing for heat-damaged hair) and kumquat fruit extract, which helps to return tired tresses to their former, glossy glory. Plus, a moisturising blend of babassu and coconut oils will bring hair bright up to date. Oh, and fans of the brand's Mercer Street fragrance will be pleased to hear that it makes an appearance here too: think zesty orange and Italian lemon happily married with floral notes of peony, magnolia, and jasmine. A complete refresh for your strands and senses... we're obsessed.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather the product in your palms before massaging into wet hair, paying extra attention around your roots and scalp. Rinse thoroughly.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- OUAI
- 300ml
Frequently Bought Together
![OUAI Medium Hair Shampoo 300ml OUAI Medium Hair Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12505452-1725085923681880.jpg)
![OUAI Medium Hair Shampoo 300ml OUAI Medium Hair Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12505452-1725085923681880.jpg)
![OUAI Medium Hair Conditioner 300ml OUAI Medium Hair Conditioner 300ml](https://static.thcdn.com//productimg/130/130/12505453-9475085923900679.jpg)
Total Price: £56.00
Add both to basket![OUAI Medium Hair Shampoo 300ml OUAI Medium Hair Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12505452-1725085923681880.jpg)
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Just ok
Despite other reviews, I think this smells lovely and perfumed. It is a light scent that does not linger in the hair post wash. I do find that it does not lather much and I find it a little too heavy for my hair.Â
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The best!
All time favourite shampoo! Can’t be without, leave my hair shiny and healthy looking with lots of body. For me, nothing else compares!Â
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So gentle and clean
This is such a gentle yet effective shampoo - makes my hair feel fresh without stripping. And as with all Ouai products the smell is amazing!
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Fresh hair always
This makes ur hair fresh and soft, smells so amazing. I use this alternating with my usual shampoo.Â
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LOVE
Love love love, my hair did not get greasy and feels so good after. I probably would go 5 days between hair washesÂ
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Love
Repeat purchase, and love all products from this brand
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Great shampoo
Great staple shampoo. It really cleans the hair without it feeling stripped, i've noticed my hair lasts longer between washes when using this. Nice smell without being overpowering. Good for coloured hair too!
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Love
Will definitely order the refill size next. Smells great and leaves my hair soft and shinyÂ
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Love - buy repeatedly
Have used this for a couple of years now, leaves my hair feeling so clean and soft. Never need to use a huge amount either.
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Amazing
Such a good shampoo I have course hair and I love this
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