• It looks like you're visiting from

    Shop in EUR € and get FREE SHIPPING on orders over €50.

Recently Added Items
    Grand Total -
    OUAI HaircareFine Hair Shampoo 300ml<p>Bottling their beloved hair-plumping shampoo in a design more than to fit to grace your bathroom shelfie, look to the Fine Hair Shampoo to bring bounce and brilliant shine into your strands&#8217; future.</p><p>If your hair feels eternally flat and seems impervious to movement, it can be a <em>nightmare</em> to style. That&#8217;s where this volumising shampoo steps in. The silky formula is infused with hair-strengthening hydrolysed keratin plus biotin to promote thick, frizz-free lengths, while a blend of hemp seed extract and chia seed oil grants lasting, weightless(!) hydration to your fine hair. Their iconic &#8216;Mercer Street&#8217; fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too. </p>OUA068213028154020212695 stars, based on37 reviews 22.00Cult BeautyNew
    • OUAI Haircare Fine Hair Shampoo Thumbnail
    • OUAI Haircare Fine Hair Shampoo 1 Thumbnail
    • OUAI Haircare Fine Hair Shampoo 2 Thumbnail
    • OUAI Haircare Fine Hair Shampoo 3 Thumbnail
    • OUAI Haircare Fine Hair Shampoo 4 Thumbnail
    • OUAI Haircare Fine Hair Shampoo 5 Thumbnail
    • OUAI Haircare Fine Hair Shampoo 6 Thumbnail
    OUAI Haircare Fine Hair Shampoo

    OUAI Haircare
    Fine Hair Shampoo
    ( 300ml )

    £22.00
    Add to wishlist
    • 300ml - £22.00
    • Refill 946ml - £44.00

    Item added to bag

    • Why it's Cult

      From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.

    • Description

      Bottling their beloved hair-plumping shampoo in a design more than to fit to grace your bathroom shelfie, look to the Fine Hair Shampoo to bring bounce and brilliant shine into your strands’ future.

      If your hair feels eternally flat and seems impervious to movement, it can be a nightmare to style. That’s where this volumising shampoo steps in. The silky formula is infused with hair-strengthening hydrolysed keratin plus biotin to promote thick, frizz-free lengths, while a blend of hemp seed extract and chia seed oil grants lasting, weightless(!) hydration to your fine hair. Their iconic ‘Mercer Street’ fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too.

    • How to use

      Massage into wet hair - pause to admire the luscious scent - then rinse for enviable movement.

    • Full ingredients list

      Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal

    • Discover More

    View our Shipping Policy here

    Need help? Contact us referencing product code OUA068

    Reviews
    OUAI Haircare - Fine Hair Shampoo

    OUAI Haircare Fine Hair Shampoo Reviews

    A solution for thin but not for very greasy hair
    Reading the many positive reviews, I had high expectations, but unfortunately, I was disappointed in this shampoo. My hair is thin and within 24 hours it will be completely greasy. My skin is dry everywhere except on my scalp. If I wash my hair in the evening, it will start to grease in the morning and it will be awful after a day. This shampoo didn’t help the problem at all, it just made it worse... However, my husband loved to use it on his thinning (but not rapidly greasy) hair!
    OUAI merci!
    This shampoo makes my thin Scandinavian hair a lot more voluminous looking and shiny, and the smell is very good too!
    Great smell
    This shampoo is great for fine hair. It smells amazing and it makes your hair super soft. It also helps with damaged hair. A healthier look overall.
    Very very nice
    I don't usually leave reviews but this is a really nice shampoo for fine hair. Got it and used it today and I'm amazed.
    Worth every penny for me
    I have a lot of problems (dry strands, oily roots, psoriasis in the scalp, flakiness, frizz) so it's hard to find a product that works well with everything. The generic products in grocery stores etc. are a hard pass for me - the harsh chemicals loaded in make my scalp hurt and it can never clean well enough for the oils to stay at bay meaning my hair looks flat, limp, and greasy by day 2. I have been trying more high-end brands in the hopes that spending a little more will keep the condition of my hair better, clean thoroughly, and feel nicer on the scalp. Thought I'd give this one a shot. A point to consider: this shampoo range is actually quite luxurious so I would recommend going one step down from what you think you would need! If you have pretty thick, dense hair, I would suggest medium. If your hair is a medium density or light, then choose fine. I started with med and fine as my hair is rather thick but can lose mass quickly (health conditions) and got the bottles as I wasn't sure I'd like it. I have now bought a big bag of fine shampoo. Turns out, this is the product I've been searching for! It smells lovely and expensive - lightly perfumed the way sophisticated products often are. It leaves a pretty scent in your hair but isn't overwhelming. The formula is runny, but not to the point where it drops out of your hand if you move it. It's thick enough to hold onto and transfer to the scalp securely. This shampoo is the only product I have used that genuinely keeps the oil at bay. I can go 2, 3, even 4 days without my hair looking like a mess and don't even need to spritz dry shampoo until the final day! The roots stay fresh and bouncy and I can have a few days of leaving my hair out, not needing to tie it up all the time because it looks ugly and limp. My scalp loves it too! Since switching, I have been able to cut back on the amount of medicated shampoo I need to use for psoriasis because of how gentle it is and the way it doesn't strip everything off in its bid to cleanse. I am also able to get a good amount of usage out of the bottle/bag - you don't have to keep adding tons to actually feel like it's doing its cleaning job. Bear in mind if you're a bubble kind of person, this doesn't create a thick foamy lather. It also helps lift the roots and bring more body and bounce to the hair, which is perfect especially if your hair is fine and needs the boost. The hair definitely feels softer - this is a big plus for me because I have very processed strands that have been bleached and dyed dozens of times - and gives it a nice shine. It didn't do much in the way of helping tame the hair and frizz, but that's ok with me considering all the other benefits I have found with it. I'm happy to add a couple of steps with oils and serums for that, while this product revives the strands, lifts my roots, keeps my hair clean, and is kind to the scalp. I'm really happy they do the big recyclable bags as well - the bulk buy helps me save a bit of money and do my part for the environment. The bottle itself is also really pretty and looks nice on the shelf (I'm a big skincare, body care, haircare fanatic and love having a pretty and curated collection). Had to drop the 5 stars and leave this review in the hopes that others like me may find the perfect shampoo for them, too!
    Squeaky clean
    I have a lot of hair but it’s very fine. Very hard to detangle and I have yet to find an everyday conditioner or mask that is up to the job. Thankfully shampoo is a bit easier. This is lovely, with a very subtle scent and rich lather. It seems to keep my hair cleaner for longer and gives a good shine. The only criticism is that it makes my wet hair feel like it’s doubled in size and this makes it harder to rinse. Maybe after a proper post lockdown haircut, I’ll see an improvement!
    The smell...
    The shampoo was ok but the smell... I can not use it anymore because of the very strong and persistent smell.
    The shampoo I’ve been searching for!
    I have fine but thick hair and have really struggled to find a shampoo that works with my hair and hard water. This one is a dream. It doesn’t weigh it down and leaves it textured and light, without being drying. Also love that they do refills.
    Lovely product
    Smells amazing, and really helps add texture to my fine hair. I have gone on to buy the refill sachets.
    Smells awful
    I had really high hopes for this shampoo based on the other reviews, but my god the smell is so disgusting. It stinks of cheap perfume and lingers all day. It’s only because of the cost I feel inclined to use it. If it was cheaper this would 100% be in the bin. Definitely won’t be buying it again, even my boyfriend told me my hair stank!
    Fab
    I have a lot of fine hair and this does give it a boast. Often I find volume shampoos make my hair oily quickly, but this leaves my hair lovely for a few days. I like that you can buy the refills too.
    Smells Divine
    Hair is soft and full of volume. The aroma is amazing and produces fabulous results!
    Love it!
    It is very lightweight, perfect for fine hair and the scent is pure luxury. No oily scalp or dry ends with this one, just lovely, clean hair. Love the fact that can buy refills in recyclable plastic bags instead of having to get a hard plastic bottle each time. Last a long time even with daily use
    Fine hair
    Really is the best shampoo Iv ever used. Haveing tried many over the years after first use you can deffinatly feel and see a great difference Brilliant
    Pot Pourri
    I love a fresh rose smell (label M mousse or REN lotion) BUT the only other person I know who would enjoy this overbearing scent is my aunty Lyn. Now my hair is dry and I’m creating a continuous waft of musky dried roses like I have fallen into a bucket of pot pourri. As for it’s conditioning, it is ok, not great.
    Beautiful Shampoo
    This shampoo is pure luxury. It smells incredible firstly, which lasts for days. I love the lightweight formula on my very fine hair, it did not weight it down or look oily. My scalp feels refreshed as well, and a great amount of foaming. Will 100% repurchase this.
    Volume
    Smells great and works!
    Luxurious
    Leaves hair soft and not weighed down. Hair feels stronger with a beautiful aroma.
    Beautiful
    I have very fine highlighted hair! Almost baby like! Have always struggled to find a shampoo gentle enough but still hydrating enough to treat my colour! This shampoo is beautiful! Would I expect anything else from this brand! Light texture, gorgeous scent, fresh and clean not overpowering! Hair feels super clean and silky smooth! Love it!
    Great product
    Use a lot of Ouai products and this does not disappoint. Leaves hair shiny and with more body. Lovely smell as well.
    GREAT SHAMPOO
    I have really fine hair, and would drop a lot; especially after a shower! I have tried multiple shampoos but this one really improved my hair loss problem! Happy!
    OUAI
    Love it
    It’s ok
    The shampoo is okay. Hair looks more shiny after it. But I will not buy it again because my scalp feels itchy after I use it regularly. Need to stop for some time and then could use it again.
    Finally! The answer to fine hair!
    I've had fine, flat, poker-straight hair all my life and this is the first shampoo I've used (and I've used them all!) that's noticeably plumped it up. I wouldn't ever use another shampoo again, this is so effective and completely worth the price. 10/10
    Effective
    I bought this shampoo as a gift for my mum who's got really fine hair and struggles a lot with finding a good shampoo that keeps her hair clean for longer. She is really happy with this one and recommends it!
    Love....Love
    Adorei a embalagem e o shampoo é um must. Muito Obrigada *I loved the packaging and the shampoo is a must. Thank you*
    Excellent!
    Very good for very fine, flat hair. The fragrance is lovely and sophisticated. It's like an oriental floral with a little musk, it does go away after a few hours after washing. I personally love the smell.
    In Love
    I love the fragrance and the feeling of well-being it leaves. I will definitely try the other products.
    Love using
    Really love using this product. I thought when I purchased it that it seemed expensive, but it is definitely worth it. It lathers well and leaves my fine hair shiny and manageable. I’ll be buying again and trying other Quai products
    Finally something that works
    I didn't expect too much as normally ranges that promise volume fall short so I'm delighted with Ouai for creating this - I'm never going to have super voluminous hair as it's very fine but this 100% gives it a boost.
    LOVE
    Absolutely love this smell..!! It smells so luxurious, it really has fresh out of the hairdresser vibes! Don’t need much at all to allow hair to feel properly washed. It left my fairly fine, flat hair feeling soft and light. Would definitely buy again.
    Hair that makes your day
    This shampoo smells great and produces fabulous results. Just makes life better when you start the day with your best hair. Worth the price tag and great volume without weighing your hair down. Light and breezy. 5 stars from a harsh marker.
    Such a shame about the smell
    I loved how this made my hair feel (thick, shiny, voluminous etc) but I just couldn't get past the fragrance which was very 'mature', if you catch my drift. Steer clear if you're not a fan of magnolia/jasmine scents, as this didn't fade all day.
    Ouai shampoo and conditioner
    Lovely - this has improved my hair as no other has done. It is a cracker.
    Amazing
    Great smell, great foam, pretty to look at, and great for my fine hair.
    So happy!
    So after using up my collection of shampoos I really had my heart set on this one from Ouai. I have fine hair but a lot of it. Today was the first day using it and I’m so impressed, I didn’t use any product in my hair to add volume before drying, to really see how well the shampoo works. I am so pleased!! My hair feels really clean, strong too and it hasn’t weighed it down. I find SO many other shampoos, that claim to be for fine hair, do. My hair has bounce and feels full. Also the smell is divine!!!! I’ve purposefully not put perfume on today so I can keep getting the scent of my hair, so good!!
    Amazing
    AMAZING smell. Honestly the best shampoo I’ve ever had. Light, the hair feels absolutely amazing after. And the smell..oh the smell.
    See all 37 reviewsHide 32 reviews

    Add a Review

    You must be signed in to leave a review

    Add a Review

    Star Rating
    Submit Review