added to your bag
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4 instalments of £7.00 with clearpay Learn more
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Massage into wet hair. Then rinse.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- OUAI
- 300ml
Frequently Bought Together
![OUAI Fine Hair Shampoo 300ml OUAI Fine Hair Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12505450-1785085923259567.jpg)
![OUAI Fine Hair Shampoo 300ml OUAI Fine Hair Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12505450-1785085923259567.jpg)
![OUAI Fine Hair Conditioner 300ml OUAI Fine Hair Conditioner 300ml](https://static.thcdn.com//productimg/130/130/12505451-1525085923458983.jpg)
Total Price: £56.00
Add both to basket![OUAI Fine Hair Shampoo 300ml OUAI Fine Hair Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12505450-1785085923259567.jpg)
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4 instalments of £7.00 with clearpay Learn more
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FREE SUMMER LOVERS GOODY BAG WITH £175 SPEND
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Massage into wet hair. Then rinse.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- OUAI
- 300ml
Frequently Bought Together
![OUAI Fine Hair Shampoo 300ml OUAI Fine Hair Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12505450-1785085923259567.jpg)
![OUAI Fine Hair Shampoo 300ml OUAI Fine Hair Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12505450-1785085923259567.jpg)
![OUAI Fine Hair Conditioner 300ml OUAI Fine Hair Conditioner 300ml](https://static.thcdn.com//productimg/130/130/12505451-1525085923458983.jpg)
Total Price: £56.00
Add both to basket![OUAI Fine Hair Shampoo 300ml OUAI Fine Hair Shampoo 300ml](https://static.thcdn.com//productimg/130/130/12505450-1785085923259567.jpg)
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Not for thin hair
My hair are quite thin and after this shampoo they felt really heavy and not voluminous.Â
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Good brand
Good volume for fine hair. Not fan of a scentÂ
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Volume!
I have fine hair and this is the first shampoo for fine hair that actually gives some volume! Nice big bottle and lasts for a while too. The only negative thing that I could point out is that the smell is pretty strong, not unpleasant but I personally prefer less scented shampoos. Having said that I probably will buy again as I am yet to find something else that compares.Â
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Love this
I have been buying this on and off for years - I like to try new products but always come back to this one. It doesn’t weigh down my hair and I always get compliments on the fragrance
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Hair feels clean and fresh
Have been looking for a shampoo for my thin and flat hair. My hair looks great the next day after using this shampoo and blow drying!
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BYE BYE FLAT HAIR
my fine hair finally has volume without mousse and rollers!!! After using too much heat and rollers to find volume, I damaged my hair, but this shampoo has changed my hair routine forever!!! Smells amazing too
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Best shampoo
I have really fine hair and this is weightless! My hair feels amazing and takes days to get greasy whereas other shampoos Iv used get greasy in a dayÂ
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Nope!
This shampoo is not worth it. I have super fine hair and had high hopes when purchasing it, considering the brand is so much talked about. It didn't do anything for me. I felt like it was drying out my hair. Their Spray Leave in Conditioner is good and I'd endorse that - but this shampoo (and the corresponding conditioner) were just below average.
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I have been buying this for years…
I have yet to use a better shampoo. Lathers so well, smells fresh and makes your scalp feel so throughly clean. Will buy again and againÂ
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Great
This has a very strong scent and leaves my hair smelling pleasant long after it has been washed.  You don’t need to use much but I wouldn’t say it’s as concentrated as olaplex. It leaves my hair light and fluffy ( in a good way) and very clean feeling, without feeling stripped.  I’m happy with it.Â
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