OUAI Fine Hair Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
In stock | Usually dispatched within 24 hours
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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Customer Reviews
5 stars rating 124 reviews
4 stars rating 35 reviews
3 stars rating 18 reviews
2 stars rating 11 reviews
1 stars rating 10 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Not for me
I have thin hair so was hoping this would be right up my alley, sadly I won’t be repurchasing. My hair doesn’t feel clean after washing, so I have to use this to get with another product to get the desired effect. In fact, it feels like it almost created a build up in my hair. The fragrance is fine, but doesn’t get me excited. I love some of OUAI’s other products so this was a disappointment.
by GJ270 Verified Purchase
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Lovely shampoo
Purchased this and the fine conditioner after falling in love with the detox shampoo. This leaves my hair clean, manageable, shiny and bouncy. Little goes a long way. Found the smell a little overpowering at first but grown to love it.
by Nix Verified Purchase
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Nothing extraordinary
Nice consistency and was OK performance wise. The bottle however - horrendous. Both my partner and myself struggled to get the shampoo out.
by Mon Verified Purchase
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best shampoo
really nice and smells amazing. cleans hair without drying it out
by Sarah Verified Purchase
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Love the smell
I’ve been using this shampoo and really appreciate how it adds volume to my fine hair without weighing it down. It lathers well, leaving my hair feeling clean and refreshed. The scent is pleasant and not overpowering, making my haircare routine enjoyable.
by Asl Verified Purchase
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Love love but not from the first sight lol
Multiple times I repurchased it now But I did not get it at first. Only when I came back t other brand, I realised how good this one was! healthy-looking hair, not striping yet cleans my hair well, not too strong smell!
by Yana Verified Purchase
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Excellent
Perfect for fine hair - doesn’t strip, cleans well
by Thomas Verified Purchase
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Fave Shampoo Ever
I am using this shampoo several times a week and it never disappoints. My hair feels light and clean. Great packaging too
by Nina Verified Purchase
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Nice scent
I like the fresh, slightly sweet scent of this shampoo, but I found it too rich for my thin hair and sensitive scalp. It's more suitable for thicker hair types in my opinion.
by Abbie
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Perfect
I’ve been looking for a product that doesn’t weigh my hair down and this is it
by jp Verified Purchase
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