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OUAI Fine Hair Shampoo 300ml

From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.

Bottling their beloved hair-plumping shampoo in a design more than to fit to grace your bathroom shelfie, look to the Fine Hair Shampoo to bring bounce and brilliant shine into your strands’ future.

If your hair feels eternally flat and seems impervious to movement, it can be a nightmare to style. That’s where this volumising shampoo steps in. The silky formula is infused with hair-strengthening hydrolysed keratin plus biotin to promote thick, frizz-free lengths, while a blend of hemp seed extract and chia seed oil grants lasting, weightless(!) hydration to your fine hair. Their iconic ‘Mercer Street’ fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too.

Massage into wet hair - pause to admire the luscious scent - then rinse for enviable movement.

Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal

Brand:
OUAI
Volume:
300ml

Frequently Bought Together

OUAI Fine Hair Shampoo 300ml
This item
OUAI Fine Hair Shampoo 300ml
£24.00
Select size
OUAI Fine Hair Shampoo 300ml + OUAI Fine Hair Conditioner 300ml

Total Price: £48.00

Add both to basket
OUAI Fine Hair Shampoo 300ml
This item
OUAI Fine Hair Shampoo 300ml
£24.00
Select size
Add both to basket

OUAI Fine Hair Shampoo 300ml

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GBP 24.0

£24.00

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From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.

Bottling their beloved hair-plumping shampoo in a design more than to fit to grace your bathroom shelfie, look to the Fine Hair Shampoo to bring bounce and brilliant shine into your strands’ future.

If your hair feels eternally flat and seems impervious to movement, it can be a nightmare to style. That’s where this volumising shampoo steps in. The silky formula is infused with hair-strengthening hydrolysed keratin plus biotin to promote thick, frizz-free lengths, while a blend of hemp seed extract and chia seed oil grants lasting, weightless(!) hydration to your fine hair. Their iconic ‘Mercer Street’ fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too.

Massage into wet hair - pause to admire the luscious scent - then rinse for enviable movement.

Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal

Brand:
OUAI
Volume:
300ml

Frequently Bought Together

OUAI Fine Hair Shampoo 300ml
This item
OUAI Fine Hair Shampoo 300ml
£24.00
Select size
OUAI Fine Hair Shampoo 300ml + OUAI Fine Hair Conditioner 300ml

Total Price: £48.00

Add both to basket
OUAI Fine Hair Shampoo 300ml
This item
OUAI Fine Hair Shampoo 300ml
£24.00
Select size
Add both to basket

Customer Reviews

Overall Rating : 4.42 / 5 (59 Reviews)
  • 44 5 star reviews
  • 6 4 star reviews
  • 2 3 star reviews
  • 4 2 star reviews
  • 3 1 star reviews
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Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

divine smell

very nice smell a little bit strong but i exercise daily and i like the smell staying power. i wash my hair every day with only one wash and with this shampoo is enough not to overclean. I have also the same smell pet shampoo from OUAI and i love it! Bob cut thin hair prone to frizzy just for reference.

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Best shampoo

I have really fine hair but after using this product my hair is so silky bouncy and fuller. No other shampoo works quite like this one. The smell is insane!!

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Left me with very itchy scalp

I loved this shampoo when I first purchased it and I’m guilty of overbuying when I think I’ve found my HG. Unfortunately the strong fragrance gave me such a bad itchy scalp and it took me so long to realise, I’d already bought many more litres of it. I have fine hair and caused me so much hair breakage. 

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shampoo

i am very satisfied with this product. my hair is thin and long , it gives a feeling of slight heaviness which is just perfects in my case, hair stays fresh for two days , usually i have to wash my hair daily. I think for thick hair type it would not be the best choice .

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The smell!!

Used it for the first time today and my hair feels lovely! So silky but still voluminous. My only complaint is I hate the smell! It’s very floral and reminds me of old ladies! I washed it this morning and 10 hours later I can still smell it!

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Wish I’d invested sooner…

This is a great shampoo and worth the investment (a little goes a long way for mid-length hair). I have fine, quite curly, mostly frizzy hair and using this shampoo has made my hair shiny and manageable. Won’t be returning to ‘whatever’s on offer’ from the supermarket! 

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Light and fresh

Love the scent of this lovely light shampoo. It's not at all moisturising, which can leave hair a little dry and frizzy depending on the conditioner used with it. Sadly I can't purchase the Ouai Conditioner so can only use with what I have.

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Amazing

Foamy, smells amazing and makes your hair looking lush. Will deffo buy again 

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Perfect!

My hair is super baby fine and soft, with a medium density, and this shampoo/conditioner works with my hair to bring it out its best. It gives me a soft fluffy volume (no stiffness or grit) which is very pretty and lasts for days; however, it also makes my hair extremely manageable - I don’t really have frizz, but I do get static, and this prevents that. The smell is beautiful; however, I do have a taste for vintage ‘granny’ perfumes, so if that’s not your thing, you probably won’t like this as much - it is very different from your typical fruity shampoo’s. I use this alongside the OUAI wave spray (which I use when I curl my naturally straight hair) and Olaplex no 7 oil to provide some shine!

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works for me

I have super straight shiny fine hair that gets washed every day. Most shampoos leave it flat or static. This seems mild enough not to strip and leaves my hair standing off itself a little rather than every fine hair lying as close to the next as possible like a limp curtain. I like the smell too.

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