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From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.
The detox your locks have been longing for, OUAI Haircare’s Detox Shampoo works to quickly eliminate build-up (we’re looking at you, Dry Shampoo) to deep clean your hair and ‘unblock’ your clogged follicles. Consider it the hair equivalent of ‘turn it off and on again’.
A once-a-week option for those who're suffering from dry shampoo-dependency, this gentle (but thorough!) shampoo boasts apple cider vinegar to ‘cut through’ product build-up and neutralise shine-compromising hard water deposits. Like ‘descaling’ your strands, this deep-cleansing formula also boasts hydrolysed keratin – great for rebuilding and strengthening brittle or heat-weakened hair – while chelating agents attract heavy metals to leave your hair soft, silky and ready for the week ahead. With the brand's signature 'Melrose Place' fragrance – an intoxicating harmony of rose, lychee, bergamot, cedarwood and white musk – this envelops your headspace with heavenly perfume to keep your head happy while lifting your spirits. Plus, it now comes in a whopping 946ml refill pouch to minimise unnecessary waste.
Thoroughly wet your hair from roots to trips with lukewarm water. Squeeze out any excess moisture and lather a coin-sized 'dollop' of Detox Shampoo in your hands. Part hair using fingers and apply Detox shampoo as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
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Total Price: £48.00
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4 instalments of £6.00 with clearpay Learn more
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From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.
The detox your locks have been longing for, OUAI Haircare’s Detox Shampoo works to quickly eliminate build-up (we’re looking at you, Dry Shampoo) to deep clean your hair and ‘unblock’ your clogged follicles. Consider it the hair equivalent of ‘turn it off and on again’.
A once-a-week option for those who're suffering from dry shampoo-dependency, this gentle (but thorough!) shampoo boasts apple cider vinegar to ‘cut through’ product build-up and neutralise shine-compromising hard water deposits. Like ‘descaling’ your strands, this deep-cleansing formula also boasts hydrolysed keratin – great for rebuilding and strengthening brittle or heat-weakened hair – while chelating agents attract heavy metals to leave your hair soft, silky and ready for the week ahead. With the brand's signature 'Melrose Place' fragrance – an intoxicating harmony of rose, lychee, bergamot, cedarwood and white musk – this envelops your headspace with heavenly perfume to keep your head happy while lifting your spirits. Plus, it now comes in a whopping 946ml refill pouch to minimise unnecessary waste.
Thoroughly wet your hair from roots to trips with lukewarm water. Squeeze out any excess moisture and lather a coin-sized 'dollop' of Detox Shampoo in your hands. Part hair using fingers and apply Detox shampoo as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
Frequently Bought Together



Total Price: £48.00
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
My New Favourite!
Bold claim - is this my new favourite shampoo? I think it might be. I am blown away by this product. Firstly, the scent is absolutely incredible - relaxing and intoxicating. My hair feels super clean, smooth, and silky. It's lightweight, and has a wonderful lather. The reason I love it so much is because it really lives up to its name - Detox. I get a lot of build-up and my hair gets greasy so quickly. Since using this, my hair stays fresher for a lot longer meaning I don't have to wash my hair so often. This will be a must-have in my bathroom and I can't wait to see the long-term strengthening benefits.
Top Reviewer
Smells like heaven
I spent a while with an unscented shampoo that was working well for me but when I started to use this it was a real delight. The shampoo itself is right up my street as it gives a brilliant bubbly foam, really living up to the detox claim but without feeling squeaky like some shampoos can. For my hair which is thick and oily at the roots, this is the perfect shampoo and I plan to buy the refill pouch when I run out of my current bottle.
Report this reviewLovely, surprised me.
I normally don't go for shampoos like that, I am more of a dermatologists recommended shampoos, but I got a sample of this and loved it. Made my scar very clean and didn't dry my hair our. Will definitely buy a full size.
Report this reviewDetox Shampoo
Best shampoo I have used in a while to clean my hair. Hair felt fresh and clean. It really brought my highlights out after use.
Report this reviewLove it
I love this shampoo, I've been using it for a few weeks now and my hair feels so clean and fresh after.. barely any flakes now either which is the reason I bought it.
Report this reviewThis is love!!!
Excellent choice for fine hair which needs volume, and this shampoo smells like a heaven ❤️
Report this reviewNot for me
The fragrance is so strong it smells like actual perfume was mixed in. It’s so overpowering and so strong that it makes my skin itch. I’ve used it a few times and I don’t think I can continue, I’ll have to give it to a friend. If fragrance doesn’t bother you it’s probably an ok product, I haven’t noticed if it’s been clarifying or not.
Report this reviewFantastic detox shampoo!
I've heard great things about this shampoo and wanted to try it for a while. It really didn't disappoint! I have a dry scalp that can get a lot of build up and flakes and it's been a real search to find a shampoo that clears it without stripping or leaving hair dry. I find it best to emulsify the shampoo between my hands to create a lather and then really massage it into my scalp. It feels great and the scent is just amazing! I always double cleanse my hair and used this for the first shampoo, and my scalp is now clear and feels so much better. And my hair is so shiny and looks healthy. The bottle looks fab in the shower and I love the fact you can purchase a refill instead of having to keep buying the bottled version. Definitely won't be without this product now and wish I'd tried it sooner! Highly recommended!
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