The warmer months call for lighter layers and streamlined routines — think sheer textures, simplified skincare and barely-there makeup.

SHOP THE TREND

Get acquainted with the essentialist bodycare brand elevating everyday routines with nourishing formulas and a skincare-first approach.

DISCOVER NÉCESSAIRE

One tool, endless possibilities — Dyson’s salon-grade tools continue to top every wish list. We’re thrilled to welcome them to the Cult very soon.

JOIN THE WAITLIST

Cult Curates Dew Skin 2.0

£40.00

Hourglass Ambient Lighting Edit Flushed Edit

£72.00

Hourglass Unreal Liquid Highlighter 10.3ml (Various Shades)

£38.00

Maria Nila Head & Hair Heal Shampoo 100ml

£12.00

Maison Francis Kurkdjian AQUA UNIVERSALIS Eau de Toilette 70ml

£195.00

£65.00

Numbuzin No.9 NAD PDRN Glow Boosting Toner 150ml

£17.00

£20.00

HUDA BEAUTY Blush Filter Palette - Strawberry Latte

£38.00

Numbuzin No.9 NAD Collagen Under Eye Patches (Pack of 5)

£14.00

BRANDS OF THE MOMENT

MARIA NILA

From Sweden with love — Maria Nila’s sorbet-hued collection of salon-grade, vegan haircare is bringing Scandi-cool to the world’s haircare rituals.

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DR. LORETTA

Meet the skincare experts delivering simplified rituals, supercharged with active ingredients that help you age with confidence.

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THE EXCLUSIVES EVERYONE WANTS

WHAT'S NEW

YOU HERD IT HERE FIRST

DRUNK ELEPHANT

With renewed emphasis on proven, potent efficacy, enjoy Drunk Elephant responsibly.

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NEW FROM

ANASTASIA BEVERLY HILLS

Meet Archibrow, the brand’s finest pencil yet for ultra-precise, hair-like strokes.

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THREE TIMES STRONGER

OLAPLEX

No.3 Plus Complete Repair Treatment restores resilience from cortex to cuticle.

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GRAPE EXPECTATIONS

CAUDALIE

Unlock an even-toned glow with the Vinoperfect Brightening Dark Spot Serum.

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FIRM BELIEVER

ALPHA-H

Stop the clock with Alpha-H's skin-rejuvenating Multi-Peptide Revitalise Serum - a potent, time-defying formula to tighten, tone and volumise.

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HIT REFRESH

LIVING PROOF

New and exclusive, the Style Refresh Mist gives that freshly washed feeling in seconds.

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NEW IN BEAUTY

Discover what's new in beauty —from launches you'll love to the Hall of Fame winners your ritual's missing — in our new in beauty edit. Whether you're looking for skin care, make up, hair care or wellness essentials, you'll find a future favourite in our new in beauty edit. Want to find out more about the latest beauty heroes? Read about trends and the best beauty launches on our blog.