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Love finding out your favourite beauty hero is even more covetable? Us too – enter: Cult Conscious, our transparent sustainability initiative powered by Provenance....
how does it work
proof points
Vegan
Donates to Charity
Black Led Business
B Corporation
FSC
Widely Recyclable Packaging
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our commitments

Explore our key Proof Points and impact categories, making it easier to shop by your values...

RECYCLABLE WASTE

CRUELTY FREE

DIVERSITY FOUNDED

NATURAL AND ORGANIC

CLINICALLY TESTED

VEGAN
NARS Orgasm Rising Eyeshadow Palette

EVERYTHING YOU NEED TO KNOW ABOUT CULT CONSCIOUS

Our glossary dives into the definitions of each Proof Point in depth and explains all on the transparency technology.

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MEET THE FOUNDER: JESSI BAKER MBE, FOUNDER, PROVENANCE

From the story behind the technology's inception to plans for the future, we caught up with the mind behind Provenance...

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MEET THE BRANDS MAKING MAJOR SUSTAINABLE STRIDES

Discover the names leading the way towards a more conscious beauty industry via mindful waste and packaging practices.

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RecycleMe