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Paying homage to its founder, Jamie Genevieve, VIEVE means 'full of life'. Inspired by her passion for make up and journey from beauty blogger to make up maestro, Jamie has created a brand that empowers, encourages self-belief and delivers confidence. With VIEVE, there are no rules ' the products are powerful, bold, versatile and easy to use ' whether you prefer a barely-there finish or full-glam is your go to.