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MAUDE

Take your intimate wellness to new heights with Maude, the sexual wellness brand making intimacy feel simple, inclusive and refreshingly modern. Founded on thoughtful design and everyday ease, Maude products span body-safe essentials, sensorial formulas, tools, grooming and more — each created to support comfort, connection and rituals that feel entirely your own. 

SHOP ALL MAUDE

MAUDE BESTSELLERS

Maude Shine, Organic - 4oz

£16.00

Maude Spot - Grey

£71.00

Maude Band - Charcoal

£47.00

Maude Cone, Charcoal - Small

£27.00

Maude Vibe - Grey

£47.00

Maude Dome - Charcoal

£32.00

Maude Oil no. 0 - 4oz

£32.00

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SHOP MAUDE BY CATEGORY

SHOP ALL

Discover the full Maude range, from body-safe essentials, sensorial formulas, tools, grooming and more. Thoughtfully designed to support comfort, connection and everyday rituals.

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BODY + SCENT

Set the mood with Maude oil for bath, body and massage. Designed for touch, scent and slowing down, these sensorial essentials make intimacy feel beautifully considered.

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LUBRICANTS

Find your glide with silky Maude organic lube designed to support comfort and connection. These essentials make every feel-good ritual beautifully simple.

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DEVICES

Explore Maude sex toys and personal massagers designed for comfort, connection and ease. Each device brings thoughtful design to solo and shared intimacy.

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DISCOVER MAUDE

Bringing design-led clarity to sexual wellness, Maude creates essentials that feel considered from first glance to final use. Personal care, lubricants, massage oils and intimacy tools are shaped by the brand’s focus on quality, simplicity and inclusivity — helping make intimate care feel less taboo and more like self-care. 

MEET MAUDE’S FOUNDER 

Founded by Éva Goicochea in 2018, Maude was created to challenge an outdated industry with products made for all people. In 2020, Dakota Johnson joined as an investor and co-creative director, bringing her perspective to a brand already redefining modern intimacy with clean design, thoughtful formulas and an inclusive point of view. 

WHY CHOOSE MAUDE 

Whether you’re building a solo ritual, shopping for shared moments or exploring wellness essentials for the first time, the brand keeps things simple, approachable and beautifully designed. Discover products made to support pleasure, care and connection across formulas, grooming, devices and sensorial body care.